"Netflix never gives an opinion, only gives money."
In February this year,
Kim Min-young, Director of Netflix Asia
Announced the production plan for 2021 in Korea,
Announced investment of USD 500 million (approximately RMB 3.2 billion)
In the production of original korean content,
And said it
Netflix's sincerity in cooperating with PD (producer) in Korea.
For political reasons,
Since September 17, 2015
After Jeon Ji-hyun X Lee Jeong-jae's Assassination,
Korean movies have never landed in mainland theaters again.
Chinese streaming giants such as Youaiteng are no longer introducing Korean dramas.
For nearly 5 years
"You from the Stars", "Descendants of the Sun"
Such a national-level Korean drama hit is almost extinct in the mainland.
Chinese urban streets can no longer appear 6-7 years ago,
Kim so-hyun and Lee Min-ho advertising "Hallyu Grandeur" Blooming Everywhere
Before the implementation of the "Korean Restriction Order",
China is one of the largest export markets for South Korea's cultural industry.
Exports to China account for about 27% of total exports of South Korea's cultural industries
After losing this big buyer in China
Korean music producers quickly turned to the American market,
Cultivated two popular K-POP combinations of BTS and BLACKPINK
Korean filmmakers have also encountered a historic opportunity:
American streaming giant Netflix has developed globally.
In 2017, Netflix invested $50 million,
Invite Bong Joon-ho to direct "Yuzi"
Officially knocked on the door of the Korean streaming entertainment market.
In 2019,
A number of Korean dramas shot by Netflix have become blockbusters:
Bae Doo-na X Jeon Ji-hyun's zombie costume film "Kingdom"
Xuan Bin Sun Yizhen's "The Forced Landing of Love"
"Itaewon Class", "Witty Doctor's Life"
Talking about Netflix,
Pocket Jun thinks the best definition is:
Ambitious new rule-maker for the industry.
In order to make the series can have the texture of the movie,
Netflix Korean limited drama is invested in each episode
Production costs of 2-3 billion won (about 10 million to 16 million yuan).
Spending for the entire quarter was around 150 million yuan.
Completely make Korean dramas as if they were a 9-10 hour movie.
This act of spending thousands of dollars,
It has also completely changed the past Korean dramas
Averages 500 million won per episode (about 2.7 million rmb)
The market pattern of production costs.
meantime
Netflix still adheres to the principle of "guaranteeing creative freedom",
Give Korean creators unparalleled freedom
Don't ask about the process, just look at the result.
No opinion, only money.
Both creative freedom,
And you can get a high salary
(Lee Jung-jae filmed "Squid Game" with a total remuneration of 14 million yuan)
There's also the global exposure of the Netflix platform
South Korea's top filmmakers naturally flock to it.
Sure enough, in this fertile soil,
An amazing fruit was immediately produced.
September 17, 2021,
Directed by Huang Donghe, director of Douban 9.1 Divine Work "The Melting Pot"
Korean drama led by Korean drama male gods Lee Jeong-jae, Kong Liu and Lee Byung-hyun
For several consecutive weeks, Netflix has dominated the world ranking first.
It became the highest-rated non-English original drama in history.
And there's a great chance to surpass Stranger Things.
It became the highest-rated Netflix drama in history.
Deservedly NETFLIX global super hit.
Yes, it's recently,
Repeatedly appeared on Weibo hot search
Squid game
Squid Game
Fans who have been following me for a long time know it
Pocket Jun rarely talks about TV dramas
Because our headline number is called Pocket Movie Jun.
The reason why I talk about "Squid Game",
Because I love this show so much.
Although 200,000 Douban fans,
Only the show gave it a 7.7.
But in the heart of Pocket King,
Squid Games is worth 5 stars/90 points.
As the Bible says
"Nothing new under the sun".
The core of the concept of Squid Games is not much new:
It really is
A mashup of Battle Royale, The Hunger Games, and Gambling Apocalypse
Too hasty finale, the male protagonist's uncertain personality, and the broken police plot line
It has also been questioned by Fans of Chinese Drama who pay attention to plot logic.
But Squid Games is better than that
It was also produced by Netflix last year
"Alice in the Land of the Dead" (Douban 8.0) is N times more popular.
Delve into the details of Squid Games
Signology, Psychology, Factorology, Sociology
and other disciplines intersect with each other.
Huge contrasts, exclusive designs, and well-thought-out metaphors
Perfectly inherited
The Oscar for Best Picture "Parasite" is a sharp satire on human nature,
Once again, it has become a global super hit.
01
Huge contrast
How to give people Amway "Squid Games" in one sentence?
One, two or three, wooden people, can not move!
What if I move?
Shoot me all!
An opening,
The male protagonist, Lee Jeong-jae, is a complete Loser.
Unemployed in middle age, old age, hundreds of millions of won in debt, hunted down and killed.
One day
This lowest-level social animal met Kong Liu, who was dressed in a straight suit.
Gained a life-changing opportunity.
After playing the game of smashing pictures N times,
Lee Jeong-jae won once.
After Kong Liu handed over a prize of 100,000 won (543 yuan).
Gave him a business card,
Invite him to an uninhabited island to participate in a mystery game
With another 455 strangers
Play 6 childhood games:
One-two-three wooden man, button sugar cake, tug-of-war, marbles, cross the glass bridge, squid game.
The ultimate winner will win
45.6 billion won (about 247 million yuan).
The first game,
It is almost all the people of the world
Played with one, two or three wooden people.
The only difference is the consequences
Once found moving,
It will be detected by infrared rays
Machine guns on the wall strafed each other
On one side are innocent, very small pediatric childhood games
On one side was the scene of the massacre, which was covered with blood and flesh and the sound of gunfire
The two actually go through some kind of causal relationship,
Sewn together strangely,
The great sense of contrast creates a very strong story tension.
In terms of visual design,
"Squid Games" also emphasizes contrasts everywhere.
Huge robot doll,
The smallness of the contestants.
Symbolizes absolute power and makes people obey the rules.
From the slide of a little child's favorite,
It actually slid down a flesh-and-blood corpse
The passage that must be passed through every game,
The design is a mixture of pink, yellow and blue
Bright and lively tones
Create a childlike atmosphere,
Contrast with the game of killing.
Childlike Hope V.S. Death Despair
A huge and stark contrast,
It reflects the trapped beast situation of the protagonists.
The whole Squid Game,
The most interesting things are:
Didn't do the second episode of the game
The first round of the game is over.
Of the 456, only 201 remain.
There was a protest in the crowd
"We're just in debt. And he didn't kill anyone and set him on fire, so why should he take our lives? ”
I didn't expect that,
The other half shouted to continue the game
At this moment, man's desire for money transcends the fear of death.
According to the rules of the game:
More than half of them gave up and the game was terminated.
After a democratic vote,
In the end, the game was terminated by 1 vote.
And it was the one who cast that crucial vote:
The following contains important spoilers, please stop reading.
No. 1 terminally ill old man: Wu Yinan.
And he is the initiator of the whole game.
The scheming old man No. 001
Episode 2,
Everyone returns to the real world.
The final findings were:
The real life of debt is more painful
It's better to go to the world of killing games and have a fight.
In the third episode,
The vast majority of them, sure enough, chose to return to the game.
Pocket Jun immediately remembered a previous news:
ByteDance once had a vote inside,
Vote on whether to cancel the big and small weeks (6 days a week, 5 days the next week)
1/3 of the employees whose results are supported and those who are not supported,
In addition, 1/3 belong to the wait-and-see faction,
As a result, the pulse is noisy.
The reason is the same as in Squid Games.
【Support cancellation】
I am still a Buddhist point, going home on weekends to spend time with my family and enjoy life.
【Opposition to cancellation】
Double salary is very fragrant, canceled the annual income of 100,000 yuan less overtime pay, do not for money I come to byte what to do
So, essentially
We live in a business society that is the same as the squid game
As Old Man No. 1 said:
No one forced you, and no one forced you to play games!
All the consequences are your willingness to bear.
He pressed the Terminate Game button because:
I'm sure these people will come back
The rich must know human nature,
That's why I dare to play such a trick of wanting to get away with it,
It was horrible.
The ultimate prize of 247 million yuan seems to be very high,
But divide by 456 contestants
Each person's head is worth only 540,000 yuan.
And the VIPs who watched the game,
A random bet is $1 million.
Word
Contrast creates tension, tension attracts the eye, and eyeball harvests ratings!
02
Exclusive and ingenious design
In the design industry, there is a famous saying:
Simplicity is the hardest thing to design, and complexity is simple.
For example, in 2008
Joe helped the owner take out the classic moment of the ultra-thin MacBook Air from the envelope,
Behind the hard work of many engineers and designers.
Children's play is a highly concentrated condensation of human activities.
therefore
Art Director of Squid Games
Will be the entire game scene
Created:
An inhuman world full of symbols.
All those who do not participate in the game must wear a mask.
It can be described as "blurry".
All those who work at the front desk wear blood-red hoodies.
The round mask represents labor,
Responsible for carrying and cremation of corpses
Triangular masks are soldiers who maintain order
There are fewer people wearing square masks,
Is the manager of circles and triangles.
implied meaning:
They are all tool men, machines that carry out violence.
Using only the symbols on the mask to distinguish between high and low identities, the individual has no meaning.
And the boss who rules the entire game world
He was dressed in black robes
Wearing a face covering made of irregular polygons
VIP clients who pitch money wear golden hoods in the shape of animals
The people involved in the game are faceless.
But all names are erased,
It was numbered as if it were prison life.
The old man is number 001, and the male protagonist is number 456
The beginning and end, implying:
The old man is the one who starts the game,
The male protagonist is the one who ends the game.
The most authentic people at the bottom are all visible to each other
They kill each other for scarce resources and profit.
After the game failed, the eliminator was shot at the scene.
The corpses were ceremonically packed into gift boxes with large bows.
After the combination,
Some masked people secretly collude with a doctor contestant,
Secretly trade organs.
The design of this gift box is a metaphor:
Human organs dedicated to the rich.
It's so ironic and sharp!
And the passage that every game must pass through,
The design is a mixture of pink, yellow and blue tones
Labyrinth-like structure,
It also reinforces the unreality that people get lost in the game.
Blurs the boundaries between reality and the game.
Especially the space design of the first two games,
Only the sky is real,
It is surrounded by a set wall
Even the clouds and the sun are fake, and only guns are high above.
It's like Jinkai Rui Douban 9.3 God's work "Truman's World".
Before the ultimate round, the Last Supper, the sense of ceremony and the atmosphere are super strong!
Three players, sitting in the middle of the three sides of the triangular table,
The distance between them is far away
Enjoy the "Last Supper" after five rounds of bloody killings
On the walls around it are games that have been played before.
The floor is designed to be a black-and-white grid element of a Western chessboard
Strongly implies:
They are both pawns of the rich, about to stage the final crazy game
Of course
The most amazing design of Pocket King is:
That giant piggy bank hanging high above,
Like the sun, people look up.
The piggy bank of childhood can be so huge
It can hold 45.6 billion won
It's a big scene that no one has ever seen before.
Naked cash,
It radiates golden brilliance and is so beautiful that it makes people fascinated
A child's desire to gather wealth
It also grows exponentially as you grow into an adult
In Squid Games,
For every person who dies,
The huge piggy bank automatically dropped 100 million won in cash
Ultimately, the desire for money eats up humanity.
For game participants who already have a gambler mentality,
Such a giant piggy bank full of cash,
It's a huge temptation that can't be rejected.
03
A metaphor for pondering horror
Fans who have seen "Parasite" know:
Bong Joon-ho constantly touches in the film
Class/Parasitism/Poverty
Such a pain point in Korean society.
Fairy poster!
Poor people go to rich homes and remember to take off their shoes and bare feet
equally
This American-funded Korean drama "Squid Game"
Also constantly in metaphors:
South Korea's passive position in the international political and economic order and social crisis
According to the analysis of the Zhihu V@TomCat Group Seat:
The masked VIPs who finally came out were quite meaningful!
The competition organized by the Korean old man Wu Yinan,
456 Koreans fought brutally inside,
In the end, it was these six masked men who benefited,
But not a single Korean.
The lion represents the United States
Full of aura, casual and rough
[Cattle] United Kingdom
The suit is exquisite left and right
【Leopard】Australia
Every gamble must be lost, and Ji Ji was killed
[Eagle] Canada
No lines follow big brother
Bear: New Zealand
The whole soy sauce has no sense of presence
【Deer/Dragon】China
Dressed in Zhongshan costumes, the rain knows the season
South Korea in the fierce international economic competition,
In the strong Five Eyes Alliance
and the newly emerging economic giants of East Asia,
Survive in the cracks!
Metaphor: The anxiety that South Korea's interests are constantly being lost, but there is nothing to do about it.
【Pocket Jun science popularization small class】
Five Eyes Alliance
An intelligence-sharing coalition of five English-speaking countries,
Member States include
United States, United Kingdom, Canada, Australia and New Zealand.
The history of the Five Eyes can be traced back to World War II.
And the most lamentable
It is the ending of the No. 1 old man Wu Yinan.
He could have worn a mask on his head
With 6 other VIP members, watch this killing match.
However, Wu Yinan, however, was terminally ill and terminally ill.
Decided to play another heartbeat before dying as a contestant.
metaphor:
Chaebols such as Samsung Hyundai in South Korea
Although still a behemoth
But because of the long-term lack of new technology research and development momentum,
Obsessed with the inner volume,
There is a lack of follow-up in international competition.
The death of western capital led by the United States.
The design of the five major games is also full of metaphors
1. One two three wooden people
South Korean society, where the rules are set, is not allowed to run and chaos is prohibited.
Those who snatch away, they will die; those who move around, shoot!
2. Buckled sugar cake
The one who pokes the sugar cake, dies.
People who lick sugar cubes, raw.
Typical nipple music.
The so-called nipple music.
That's it
Comfort the "abandoned" people in society and avoid class conflicts,
Let enterprises manufacture "nipples" in large quantities:
Indulge in sensory entertainment products.
Fill people's lives and divert their attention and dissatisfaction.
Immerse it in "joy"
Unconsciously lose the ability to think about real problems.
3. Tug-of-war.
In a tug-of-war-like zero-sum game,
Only experience and wisdom can ensure victory
And where is the experience and wisdom?
OLD MONEY in hand.
4. Marbles
In society, the winner eats all, and the loser dies without a place to die,
And the confrontation itself has no lower limits and is full of accidents.
5. Cross the glass bridge
16 steps, a metaphor for the adult world,
Take a wrong step and fall into the abyss
And to judge which step is correct
There are no guidelines to follow, and they are full of randomness.
No matter how carefully calculated, if there is no protagonist aura,
The probability of survival is only 1 in 32768.
Even if that's there
A veteran worker who has worked in a glass factory for 30 years
Can identify fragile glass/tempered glass,
Game organizers can also change the rules as they please,
Zeroing this experience back to zero
A metaphor for the tragic fate of South Korea's manufacturing and working class.
So, the whole Squid Game
The most terrifying thing is not
Kill after the game fails
Rather, it depicts
A world very close to the real inner volume
Childhood games, in themselves, are very primitive, simple, and interesting,
But the essence is full of wins and losses, gambling, inequality and physical conflict.
though
When we grow up, we don't play these little paediatric games anymore.
But adults are just old-looking children,
We still care so much about winning or losing.
Competition has evolved into an inward spiral and has also exacerbated inequality
Collisions are derived from violence,
Physical violence translates into verbal violence and calculation.
Recall,
No matter what industry and class you are in,
Which business and circle of daily contact
Isn't it full of infighting and mutual harm?
How much of our energy is spent guarding against others,
And how much energy is there in creating and producing?
04
Is Squid Games really bad?
Even if you win a prize of 247 million yuan,
The male protagonist is still not respected by the VIPs
Blindfolded, tied with flowers,
Thrown into the streets of downtown Seoul,
When you wake up, spit out your bank card
After this
A brutal game crawling out of a pile of 455 corpses,
The male protagonist also lost all his close relatives:
The old mother died of diabetes during his game
The daughter is about to emigrate to the United States with her ex-wife.
The spiritual world of the male protagonist is on the verge of collapse
According to psychological research:
Survivors after every catastrophe,
There is a great sense of guilt and self-doubt within.
The male protagonist is always entangled in such thoughts:
"456 people competed
Why did I survive? ”
At the same time, the male protagonist found:
The power of this dark organization is simply overwhelming
Both know
The 247 million yuan in his bank account was not withdrawn.
He also knew that he was about to board the plane and go to the United States.
The male protagonist suddenly realized:
I am facing it
A decades of slaughtering thousands of people,
A powerful dark system that does not leak
Maybe one day, I will be killed.
Losing all your loved ones + being watched over all the time + a strong sense of guilt
The male protagonist finally decided:
Stay and go to the "Squid Game" again.
given
Li Bingxian simply shot the bullet into the chest of the policeman's brother
Pocket Jun reasonably speculates:
In the second season,
The male protagonist is very likely
Join forces with the police to bring out this dark organization together!
This is also the ultimate meaning of his dyed red hair:
Lee Jin-jae will completely get rid of the loser life of the past
Become a true Korean hero.
"Squid Games" has no bad tail at all,
Instead, it left an excellent foreshadowing for the second season.
Although director Hwang Dong Hyuk said himself
Lost six teeth in order to shoot "Squid Game",
Don't shoot the second season for now.
But the show has become so popular all over the world
Big Brother NETFLIX certainly won't just let him go,
Smash the money until he starts shooting the second season!
▼
Recent
The news of Youaiteng's cancellation of advanced on-demand was on Weibo's hot search.
Discussion about why iQiyi is not as good as Netflix,
Once again a hot topic on social networks!
As early as the tweet of "Why Xu Zheng invited the people of the whole country to see 囧Mom for free",
Pocket Jun has analyzed:
Pricing is the most important thing in a business transaction.
iQiyi and Netflix in the business model
The most fundamental difference is:
iQIYI is from 1.3 billion Chinese,
Filter out paying users who are willing to pay 100 RMB a year.
Netflix is from the 6 billion people of the world,
Select high-end members who are willing to pay 1,000 yuan a year.
Such a high-end paid membership,
Netflix has already circled 200 million people around the world.
For the whole year of 2020,
Netflix achieved $25 billion in total membership fees.
What is the concept of $25 billion?
In 2019 before the epidemic,
Both the Chinese and Japanese cinema lines set new records in film history at the box office.
Annual box office in north America: $11.4 billion
Annual box office in the mainland film market: US$9.3 billion
Annual box office in Japan: $2.3 billion
Gross worldwide box office: $42.5 billion
Netflix membership fee revenue for 2020,
Compared with the total box office of [North America + Mainland + Japan] in 2019,
An additional $2 billion was added.
It is such an amazing income
Only then did Netflix have the courage to say such a bold statement:
From this time "Chosin Lake" is expected to challenge
"Wolf Warrior 2" has the highest box office record in mainland film history
Top blockbusters in The United States and China
The box office volume in the domestic cinema market has been very close.
"Avengers 4" grossed its first day in North America
"Tang Detective 3" box office on the first day of the Chinese New Year
Both are RMB 1.011 billion
"Star Wars 7" North American box office: 6 billion yuan
"Wolf Warrior 2" mainland box office: 5.69 billion yuan
However, once added to the overseas box office,
There are 71 Hollywood blockbusters, which is higher than Wolf Warrior 2.
Ranked first
The global box office of "Avatar" is as high as 18.3 billion yuan.
Wu Jing & Shen Teng
The total box office of 20 billion yuan + enough cattle.
The two tallest in Hollywood are
Robert Downey Jr. & Samuel L. Jackson,
The cumulative box office of individuals is 92.1 billion yuan.
So
Whether it is iQiyi, or China's top blockbuster,
Worse than Hollywood is that overseas market.
Due to the lack of overseas income,
The investment ceiling of China's top blockbusters has become very obvious:
The $150 million investment of "The Great Wall" five years ago has not been surpassed so far.
Because there is also a "Watergate Bridge" in the Spring Festival file
Calculate the real investment cost on the head of "Chosin Lake"
It's actually $100 million.
But Bona was advertised when the investment of 1.3 billion yuan was made,
This word game is really high.
No way
Our market of 1.3 billion people is too high-quality!
This comfort zone is too difficult to break through.
And South Korea, which has a population of only 52 million,
Although it sits at the top of the global per capita number of visitors
But it must also rely on the export of national culture,
Let foreigners pay to see the film and television content they produce,
in order to live well!
As the title says:
After losing this big buyer in China,
Korean filmmakers have made the world's super hit "Squid Game"!