BEIJING, July 27, 2014 – Gameloft, the world's leading publisher of digital and social games, today officially announced that it is about to launch a transformative content update to celebrate the first anniversary of the launch of Despicable Me: Minions Run. In addition, since Gameloft established a partnership with Universal Pictures and Illustrative Entertainment, the game reached a new milestone this month – it has surpassed 300 million downloads worldwide since its launch.
In the 9th and largest update of Gameloft's Me Thief: Minions Run, a cute jam factory has been added, a new interface that shows the progress of the game, and a completely different gameplay experience. This update will bring more content from the Me Thief movie, and players can experience different scenes of Minions - in Minions's home or Gru's laboratory factory , and help them make more jams to unlock new scenes and challenges. In addition, players can unlock each level of the Jam Factory in turn, and there are new sets on the shelves - Lucy Disguise and Jelly Jar Minion.
"In its first year of launch, Despicable Me: Minions Run, with its overwhelming popularity in the market, proved consumers' unparalleled love for Minions." Gonzague De Vallois, Senior Vice President of Marketing at Gameloft, said, "The continuous improvement and updating of the game is very important to us, and we want to bring more new content and gameplay to players with continuous innovation and enthusiasm. ”
In the year since its launch, players around the world have spent more than 500 million hours online in Despicable Me: Minions Run, and done more than 273 billion despicable moves. The game has been a huge success among both child and adult players, and has won the Nickelodeon Children's Choice Award and the British Academy Film Award. During the two-year development cycle, the 60-person Gameloft Barcelona studio team and the talented Illumination Entertainment team worked together to write more than 500,000 lines of code, creating a total of 39 costumes and 8 scenes based on the Movie "Despicable Me". Every feature and gameplay that the development team strives to present is designed to make the game as famous as the movie, and for fans to feel the same joy in the game.
The latest updates to the game will be available on iPhone, iPad, iPod touch, and Android and Windows Phone.
Game’s website: http://www.dmthegame.com/
Game Official Website: http://www.dmthegame.com/
Game App Store download link: https://itunes.apple.com/cn/app/shen-tou-nai-ba-xiao-huang/id596402997?mt=8
About Gameloft:
As a leading international publisher of digital and social games, Gameloft® has been one of the most innovative companies in the field since 2000. The company develops games for a variety of digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS, Android® and Windows® end devices), set-top boxes and connected TVs. Gameloft has several well-known series of games, such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter. In addition, Gameloft works closely with major global licensing partners such as Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, FOX Digital Entertainment, Mattel® and Ferrari®.
With businesses and studios around the world, Gameloft currently has more than 5,200 game designers and sells game products in more than 100 countries around the world.
Gameloft is listed on the Paris Stock Exchange (NYSE Euronext: GFT. PA, Bloomberg: GFT FP, Reuters: GLFT. PA)。 Gameloft's Tier 1 Depositary Receipts (ADR) (trade symbol: GLOFY) are traded on the over-the-counter (OTC) market in the United States.
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home theater promotions, and all partnerships with Universal Pictures for theater, home entertainment, theme parks and stage shows. The department is also responsible for monetizing the studio's vast film library and characters through exclusive licensing, branding, marketing, and more. UP&L is part of NBCUniversal. NBCUniversal operates entertainment, news and information for the market, and owns and operates a news and entertainment network, a world-class film company, excellent television program production and internationally renowned theme parks. NBC Global is part of Comcast Corporation.
About Despicable Me 2
Illumination Entertainment's 2010 collaboration with Universal Pictures, Despicable Me, was loved by audiences around the world, and its box office revenue soared to $540 million after its release, making it one of the top 10 animated films in the United States. In July, Chris Meledandri and his critically acclaimed filmmaking team created a second brand new story, featuring the super villain Gru, the cute little girl, the cute and noisy minion... And a large number of unusual and interesting characters to meet with everyone one by one.
www.despicable.me
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