The business of the grilled fish shop is getting better and better, consumers like to pull a few relatives and friends together in the evening to eat grilled fish, bragging skin, there is a grilled fish shop on Jiankang Road in Chongqing's Yuzhong District, the business is very hot, the boss is Wanzhou people, so his shop name is also called Wanzhou grilled fish, in Chongqing, the fame of Wanzhou grilled fish is still quite high.
Old five know the owner of this shop, at that time the grilled fish shop just opened, the business is not good, did not expect that only in the past year, the business of this shop was suddenly hot, I heard that the boss used a trick "9.9 eat grilled fish" to make himself million a year, what kind of medicine is he selling in the gourd?
<h1 class="pgc-h-arrow-right" > case background</h1>
The owner of this Wanzhou grilled fish is surnamed Zhou, called Zhou Xin, he used to do grilled fish in Wanzhou, but then he heard that the main city is more profitable, so he came to this side, but what he did not expect was that in fact, the main city was more difficult to make money.
Like here in Yuzhong District, all kinds of grilled fish shops have, Wanzhou grilled fish is no longer so attractive, consumers still care more about the taste, if the taste is not good, are not willing to come more, zhou xin grilled fish shop taste can, but there is always not much flow, which is also related to the location of his choice of store, his location is located at the end of a street, where there is not much traffic, and there is no place to park.
In fact, as far as I know, there used to be a food stall, or a problem with the location, it didn't take long to go out of business, there is actually not much know-how to do business, if you occupy a good lot, everything is easy to say, on the contrary, even if you taste good, many people are not willing to spend exclusively, after all, this is too troublesome.
However, what everyone did not expect was that under such circumstances, Zhou Xin actually came up with a way to make a profit, relying on this method, he directly earned 1 million yuan in one year and achieved a huge wealth leap, so how did he do it? Let's get the answer right away.
<h1 class="pgc-h-arrow-right" > specific operation</h1>
First, grilled fish for 9.9 yuan
Everyone knows that the price of a grilled fish must be more than 9.9 yuan, but Zhou Xin's store has launched such an activity, as long as customers spend in the grilled fish shop, they can get this discount, after hearing this offer, customers have to the grilled fish shop to consume.
Second, the consumption of cash
In addition to the benefit of 9.9 to eat grilled fish, customers can also get cash gifted by grilled fish shops, which is probably only available in Zhou Xin's Wanzhou Grilled Fish Shop.
"Ideas determine the way out". The example of the activity (industry) cited here is only a very small part of the teacher's approach. When you can't find your own doorway, you can see how the masters in the column play, and the experience of others is your ladder to success!
Doing business pays attention to profitability, if you can't make money, you can't send benefits to customers all the time, so how does Zhou Xin make money with these two methods?
< h1 class="pgc-h-arrow-right" > profit analysis</h1>
First, 9.9 yuan grilled fish has articles
Customers want to get 9.9 yuan to buy grilled fish qualifications, you need to first become a member of the grilled fish shop, members are not expensive, only 100 yuan, in fact, the customer 9.9 yuan to buy grilled fish is not large, basically only two people to eat, if the customer is slightly more, then you need to pay extra.
Although grilled fish is not large, customers do get real discounts, so many people are still willing to patronize Zhou Xin's grilled fish shop.
Second, it is not simple to send cash to consumption
The so-called consumption of cash is not as long as the customer can get cash after spending in the grilled fish shop, but there are several prerequisites, first of all, the customer must be a member, because 10% of the customer's future consumption in the grilled fish shop will be deposited into the member account, as long as the amount in the member account reaches 990 yuan and above, the customer can find the grilled fish shop in exchange for 1000 yuan in cash.
For customers, the consumption of cash is of course a big advantage, after all, in other grilled fish shops to consume customers is not a little discount, and for the grilled fish shop, this is equivalent to giving customers a 9% discount, let out some profits to customers, which can attract customers to spend more long time in the grilled fish shop, so that the greater the profit earned by the grilled fish shop.
If a customer can exchange 1,000 yuan in cash, then he also spends at least 10,000 yuan in the grilled fish shop, which is also a lot of income for the grilled fish shop.
The taste of Zhou Xinjia Grilled Fish Shop is actually not much different from the taste of the surrounding grilled fish shops, but the business of his grilled fish shop can continue to flourish, the most important thing is to launch these preferential measures, so that consumers feel the real benefits, and also let his family grilled fish shop's fame become more and more loud, many consumers are admired, people are conformist, as long as some people go to the grilled fish shop to consume, then more people will follow along.
So whether you sell buns, fruit, or supermarkets, as long as you sell food, you can also engage in a similar activity, or find a more suitable marketing plan in the following column.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.