IMAX partners with iQIYI! "Chosin Lake" and others will land on iQiyi Kiwifruit

【CNMO News】On October 27, 2021, the IMAX Enhanced online iQIYI project sharing meeting and new film experience meeting with the theme of "Film And Space" was held in Beijing. This mocking audio-visual feast was jointly organized by DTS, a wholly-owned subsidiary of IMAX China and Xperi, a leader in the audio technology industry, and iQIYI, with the participation of representatives of hisense, Xiaomi and other partners. Lang Zhengwu, General Manager of Xperi Greater China, and Ms. Zhou Meihui, Chief Marketing Officer of IMAX China, jointly announced the expansion of the IMAX Enhanced film library on the spot, and Yu Ke, vice president of iQIYI, also made it clear that several new films, including "1921", "Peak Explosion" and "Chosin Lake", will soon land on iQIYI Kiwi TV.

Streaming media and audio-visual terminal equipment are important living room entertainment centers in the Internet era. In January this year, IMAX Enhanced officially launched iQiyi Kiwi TV, where users can watch IMAX Enhanced versions of movies on a variety of certified TV products from Brands such as Hisense and Xiaomi. According to reports, IMAX Enhanced is a home entertainment licensing and certification project officially launched by IMAX and DTS (Xperi subsidiary) at the end of 2018, which is the only way to experience IMAX's iconic stunning picture quality, excellent sound quality and large format outside the theater. The project is a complete ecosystem composed of content, distribution channels and hardware terminals, and since the launch of the project in the past three years, its ecological territory has expanded rapidly and the planned ecological chain has been built.

In order to meet the rising demand for premium content, IMAX Enhanced is actively promoting the remake of more classic movies into the IMAX Enhanced version, and is also working hard to introduce more new films to the streaming platform. As mentioned in the event, the latest domestic blockbuster films such as "1921", "Peak Explosion" and "Chosin Lake" will also be launched on the streaming media platform in the near future. "Bringing users a better immersive home entertainment experience – this is what IMAX Enhanced has always pursued. To this end, we have continuously strengthened cooperation with streaming media platforms, producers and equipment manufacturers to focus on value enhancement, and this expansion of the film library is an important step. Lang Zhengwu introduced.

In line with the development of 5G technology, users' pursuit of excellent experience in home audio and video entertainment has become a booster for the development of the industry, and how to meet the user's experience upgrade needs from various aspects such as technology, hardware, platform and content is an opportunity and challenge faced by all fields in the industry. In the interactive sharing session with the theme of "How to Upgrade the Home Audio-Visual Entertainment Experience under 5G Empowerment", iQIYI, IMAX, DTS and roundtable guests jointly discussed the development trend of the home audio-visual entertainment industry from the perspective of users' real viewing experiences and needs in the family scene, shared the keen insights and distinct views of the fields they represented in the home audio-visual entertainment experience, and participated in the IMAX Enhanced-based user experience needs. The advantageous ecosystem built by breaking through industry barriers has been highly recognized.

In addition, Zhu Shuqin, vice president of Juhaoguan Technology Company, also said in her video speech prepared for the event: "The living room 'just needed' in the 5G era is a better audio-visual quality experience and a richer and more high-quality audio-visual content. Even young people who have just entered the society and are shy should say goodbye to slag image quality, and we are happy to work with the IMAX Enhanced project to bring consumers a better video experience to their living room time. ”

With the continuous improvement of China's network situation and the continuous development of technology, the interactive experience between users and video has become more immersive, and how to match high-quality content, distribution platforms and playback equipment has put forward higher requirements for the coordinated development of the industry. IMAX Enhanced Home Entertainment Licensing and Certification Program connects all partners in the upstream and downstream of the industry, breaks through industry barriers, and truly creates a perfect high-quality home audio-visual entertainment ecosystem, helping users more easily choose home audio-visual products and content, so that the imagination of "extending the IMAX cinema-level audio-visual experience to the home scene" has become a reality in the homes of more and more users.