Sunshine News (Li Shangguan reporter Zheng Wei) Golden autumn in October, fruitful. Looking around, the mountains and mountains of Yan'an are full of red apples hanging from the branches, forming a beautiful landscape. On October 24, the orchard of Gao Yanlong's family, a fruit farmer in Gaojiayuan Village, Linzhen Town, Baota District, Yan'an City, was crowded with people and laughter, and more than 70 party members and cadres of CCB Yan'an Branch came here to carry out the "I do practical things for fruit farmers" picking promotion activities.
At the scene of the event, everyone was full of energy, some were responsible for picking, some were responsible for packing, some were responsible for handling, and the scene was in full swing. "Such activities not only enrich our weekend spare time, relax our mood, eat crisp and sweet apples, but also help growers sell apples, and I am still very happy." Zhang Ying, deputy secretary of the Youth League Committee of CCB Yan'an Branch, was busy picking apples while excitedly introducing.
The "I do practical things for fruit farmers" picking and promotion activity is a heart-warming measure for CCB Yan'an Branch to implement "I do practical things for the masses". In fact, since 2019, CCB Yan'an Branch will help fruit farmers pick and sell apples every year, and also broaden the sales channels of fruit farmers through the combination of online and offline. "Three years, to be honest, my fruit is not worried about selling at all, which is also thanks to ccB, every year at this time, they all come on time to help me pick and sell apples, so far the cumulative picking and sales of more than 34,000 catties," said Gao Yanlong, a fruit farmer.
It is understood that on the day of the event, CCB Yan'an Branch picked more than 13,000 catties of apples, sold more than 1,000 boxes of apples offline, and sold more than 88,000 yuan. In addition, the bank also invited Yan'an local Internet celebrities to live stream goods and build a small program "FuguoYun" sales platform for online sales, with sales of 6,000 yuan on the same day. The bank also mobilized all employees of the bank to carry out fission marketing through WeChat groups and circle of friends to attract more customers to place orders.
"Based on the reality of social development in the old revolutionary areas, our bank firmly grasps the development opportunities of the old revolutionary areas and rural revitalization, fulfills its social responsibilities, contributes its strength to the high-quality economic development of Yan'an, and strives to make due contributions to serving the people in the old areas to achieve a better life." Zhen Fujun, member of the party committee and vice president of the Yan'an branch of CCB, said.
"I do practical things for the masses" is not only a loud slogan, but also an attitude and a responsibility. Since the launch of party history study and education, CCB Yan'an Branch has insisted on carrying out the practical activity of "I do practical things for the masses" as an important carrier to promote the transformation of the effectiveness of party history study and education. Combined with reality, this year a total of 5 categories of "I do practical things for the masses" project has been established, focusing on the implementation of key people's livelihood projects, starting from local characteristic industries such as apple industry finishing, innovating three models to solve financing problems in the development of the apple industry in Yan'an; focusing on supporting a number of leading agricultural enterprises and new agricultural business owners, such as apple hail prevention networks, family farms and agricultural and animal husbandry platform construction projects, and fully participating in promoting rural revitalization. In addition, the bank also organized the establishment of "Zhang Fuqing Financial Service Team", "Youth Volunteer Service Team" and other organizations, to create an exclusive service brand for elderly customers, upgrade the harbor of laborers, etc., actively help the masses solve problems and do practical things, promote the integration of party history study and education with operation and management work, and ensure that the practical activities of "I do practical things for the masses" are effective.
Editor: Li Cheng