(FMCG Exclusive News) Shanghai Oriental Century Consumer Goods Development Promotion Center ("Oriental FMCG Center") and the leading industry all-media "FMCG" in accordance with the August 2021 retail monitoring, according to the attention, shop rate and other standards, the original exclusive release of "August 2021 hot new FMCG products", involving new products are you optimistic?
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1. Cobico Volcano Coffee
Reference retail price: 28 yuan / box (20 packs), 27 yuan / bag (20 packs), 65 yuan / bag (50 packs)
Company (Distributor): Youyijia (Shanghai) Food Trading Co., Ltd
Suitable for channels: hypermarkets, e-commerce, supermarkets, convenience stores, etc
Introduction: Recently, Cobico Coffee officially announced "Shangxin" three volcanic coffees from Indonesia - Sumatran Volcanic Coffee, Bali Volcanic Coffee, Flores Volcano Coffee, injecting new vitality into life, tasting mellow Indonesian volcanic coffee, bringing full energy! It is reported that Sumatran volcanic coffee comes from sumatran production area, one of the birthplaces of Indonesian coffee cultivation, Sumatra coffee beans have a mellow taste, strong aroma, with a unique herbal atmosphere. Bali Volcano Coffee comes from balinese regions and is loved for its rounded and light taste, syrupy texture and slightly fruity taste. Flores Volcano Coffee comes from the Flores region, the island name "Flores" is derived from the Spanish "flowers", and the coffee beans produced by Flores Island, just like its island name, have a soft floral aroma and bright fruit flavor, with a chocolate aftertaste, the entrance is mellow, unique. Three flavors with unique flavors.
2, Screen boiling surface
Reference retail price: 14.9 yuan / box
Company: Hangzhou Golden Antelope Enterprise Management Consulting Co., Ltd
Suitable channels: e-commerce, supermarkets, convenience stores, etc
Introduction: A few days ago, the new picture brand produced by The Self-Hi Pot is positioned as a fast-boiled noodle. The brand focuses on "fast-boiling noodles for large pieces of meat". The product consists of noodles and large meat toppings, and nearly 20 SKUs have been launched so far, providing consumers with convenient and high-quality noodle enjoyment. The picture was first upgraded in terms of raw materials. Insight into the trend of consumption upgrading, the screen launched a large meat series, each piece of meat has the size of a coin, so that the consumer experience upgrades, positioning the blank market of what you see is what you get. From the perspective of product diversification, the picture spent 1 and a half years innovating the taste of the product in multiple dimensions, and launched about 20 SKUs in the past two months. The logic of the picture enriches the SKU, which is to adopt a multi-dimensional playing method. Starting from different dimensions such as the form of noodles and the taste of noodles, it cuts to consumer needs, innovates quickly, provides a variety of choices, and makes taste differences with other brands.
3. Sinopec Dolma Spring infant drinking water
Reference retail price: 9.08 yuan / bottle
Company: Sinopec Sales Co., Ltd
Suitable for channels: e-commerce, convenience stores, etc
Introduction: Recently, Sinopec Zhuoma Spring on a new Tibetan natural glacier water, plus infant drinking water subdivision track. The source of the new product is the golden vein of Nianqing Tanggula Mountain, low sodium weak alkalinity, sodium content ≤ 15mg/L, pH 7.8-8.5, to protect the baby's liver and kidney health, small molecules are easier to absorb; the water does not need to boil, heated to the right temperature can be milk powder, complementary food brewing, 950ml large packaging is also more convenient for home use. The new product is already on sale at the Tmall flagship store.
4. Xuanmai Cheers toast fruit wine flavored fudge
Reference retail price: 7.65 yuan / 50g
Company: Mondelëz Food Enterprise Management (Shanghai) Co., Ltd
Introduction: Recently, Xuanmai on a new Cheers dry cup cider flavored fudge, the new product to the fun bottle as the shape, add ≥3% of the original juice, low alcohol, each bag content is not higher than 0.02%, and the use of a variety of gums preferred combination, chewy, soft non-stick teeth, divided into yuanqi white peach, fresh mojito, lychee rose brandy three flavors, for consumers to bring a novel chewing experience.
5. Ozark Breakfast OK Bag Cereal
Reference retail price: 49.9 yuan / box
Company: Ozark (Tianjin) Food Co., Ltd
Introduction: Ozark recently launched a breakfast OK bag, a box containing 7 different flavors of small packages of ready-to-eat cereal. According to reports, the new product uses low-temperature baked cereal and low-temperature extruded grain grain mix and match, retaining 5 major grain nutrients; 30g small package is easy to carry, easy to unlock ready-to-eat, mix yogurt, soaked milk and other eating scenarios, there are currently a total of cheese yogurt, cocoa nuts, rose strawberries, peach, Qianqian yogurt, acacia matcha, light salt fruit crisp 7 flavors. The new products were first listed on the Tmall flagship store.
6. Daily Black OAT MILK OAT Milk Dark Chocolate
Reference retail price: 118.8 yuan / box
Company: Shanghai Yuyuyi Industrial Development Co., Ltd
Introduction: A few days ago, Daily Black Qiao released a new generation of healthy chocolate around the world: oat milk dark chocolate series. This product for the future market and emerging consumers, not only with oat milk plant-based formula, innovation and expansion of the definition of chocolate, but also clearer the role of the daily black qiao brand in the tide of the times, the new product broke the milk with chocolate single formula, with oat milk plant base, expanded the definition of chocolate, reshaped the "0" food new standard. Daily Black Qiao gathers the core technology and industry experience of overseas R&D departments, adopts the european advanced oat enzyme digestion pulping process, constantly adjusts the heat and raw material ratio, grasps the precise balance of taste and taste, and restores the authentic flavor of cocoa beans. The new products have three flavors: wheat flavor original flavor, oat coconut coconut, and oat latte. Daily Black Qiao also announced its new global spokesperson Wang Yibo, with the spirit of "no breaking, no standing", to launch a call to the young people of this era.
7, bright drink live mushroom yogurt
Reference retail price: 6.5 yuan / 220g
Company: Bright Dairy
Introduction: A few days ago, Guangming launched a new yogurt "drink live mushrooms", a total of jasmine grapes, original taste of two flavors. The new product specially adds acid-resistant and bile-resistant patented strain Lactobacillus casei LC2W, which has been carried by Shenzhou 7 to travel in space, which can resist violent temperature changes, high-intensity space radiation and other environments, and has a stable effect; each bottle of yogurt contains 220 million CFU live bacteria, which can provide sufficient power, and contains no less than 5.4g of milk protein, full of nutrition.
8. OATOAT oat breakfast
Reference retail price: 6.5 yuan / 200ml
Company: Beijing Zhibenle Food Technology Co., Ltd
Introduction: Recently, OATOAT launched a new oat breakfast, focusing on the breakfast eating scene. The new product mainly clean ingredients, only contains oats, water, vegetable oil, edible salt four kinds, per 100ml of oats added content of ≥ 10g, and the use of unique double enzymatic technology, to retain oat nutrition; in addition, the product is rich in dietary fiber, 0 sucrose, care for the stomach and intestines at the same time can improve satiety. The new product is now available on the Tmall flagship store.
9. M&M's Funny Chocolate Bar
Reference retail price: 79.9 yuan / box / 12 pieces
Company: Mars Foods (China) Co., Ltd
Introduction: Recently, Mars brand M&M'S launched a funny chocolate bar, different from the previous form, the new product is launched in the shape of a Bean man, and cleverly combined with the blind box, bringing mysterious and curious playful properties. The new product has a total of 4 D-man shapes, the back of the chocolate bar is wrapped in the mini version of m beans, silky and slightly crispy, bringing a unique dual taste experience. The new Tmall flagship store has taken the lead in listing.
10. Blue Chimney Kids Pasta Mini Edition
Reference retail price: 19.8 yuan / box
Company: Hangzhou Remai Brand Management Co., Ltd
Suitable channels: e-commerce, etc
Introduction: Recently, the new Western-style diet brand blue chimney on the new tomato flavor mini version of pasta, the product selection is more suitable for children to eat spiral noodles, made of high-quality wheat, taste Q bomb, easy to chew easy to digest; in addition, the product does not add preservatives, a box contains more than two eggs, salt is 30% less than ordinary pasta, can protect the baby's health. In terms of packaging, the series still maintains the packaging structure of the classic patented triangle box design of the blue chimney brand, but replaces the previous Klein blue with a large area of pink tone, which is more suitable for children's preferences. It is now available for purchase at the Official Flagship Store of Blue Chimney.
11. Finish the small main bird's nest small coconut stew
Reference retail price: 21 yuan / 150g
Company: Good Product Shop Co., Ltd
Suitable channels: e-commerce, specialty stores, etc
Introduction: Recently, Liangpin Shop launched the first bird's nest stew to complete the small main bird's nest small coconut stew, laying out the scene of women's diet therapy and health. Indonesian bird's nest in the rainy season is selected in a 200mg amount per bowl, while adding large organic white fungus and rich coconut milk, the taste is smooth and double nourishing. In addition, the product 0 sugar low fat, no added flavor, color, a calorie of about 55Kcal, portable bowl, room temperature preservation. The new product has been launched on the Tmall flagship store, priced at 150g / bowl / 21 yuan.
12, there is your side of semi-dry fresh noodles
Reference retail price: 29.9 yuan / box
Company: Sichuan Huiji Food Co., Ltd
Introduction: Recently, Sichuan Huiji's brand has launched a semi-dried fresh noodle series on your side, using high gluten wheat raw materials, noodles are strong and flexible, semi-dry noodles lock in moisture, and can be eaten in 5 minutes to eat a delicate and delicious. The new products are currently available for purchase at the Tmall flagship store with you side, and there are five flavors: Cordyceps Flower Stewed Chicken Noodles, Thai Tom Yin Gong Seafood Noodles, Sour and Spicy Huajia Seafood Noodles, ShufengZai Ginger Duck Noodles and Shufeng Vine Pepper Chicken Soup Noodles.
13. Asahi Vipin yogurt
Reference retail price: 9.9 yuan / 100g
Company: Shandong Luyuan Vipin Dairy Co., Ltd
Introduction: Recently, Asahi Vipshop launched a niche high-end yogurt, raw materials from 50 years of Japanese recycling farming experience in the circular ecological pasture, dairy feed from the brand's own farm organic crops. The product is fermented using 100% raw milk and is rich in 3.5g of high-quality protein per cup. The unique eco-friendly packaging is worth mentioning: the outer carton is made of 100% plant raw materials, 100% degradable, and can be directly composted with green plants after cutting. Yogurt cups are environmentally friendly and easy to disassemble, support garbage sorting, and reduce carbon emissions. Comes with an acid-resistant paper spoon, fun folding, easy to eat. At present, the product has been listed in major boutique supermarkets across the country, and can also be purchased in the Asahi Vipshop Youzan Mini Program.
14. Bellamy's Organic Prebiotic Baby Noodles
Company: Bellamy Food Trading (Shanghai) Co., Ltd
Suitable for channels: mother and baby stores, e-commerce, supermarkets, etc
Introduction: Recently, Bellamy launched organic prebiotic baby noodles, with organic, safe and nutritious as the main selling points, and successively launched e-commerce omni-channels. It is reported that Bellamy's new organic prebiotic baby noodles are suitable for babies over half a year old, and are divided into original, tomato and tri-color flavors. According to reports, this new product uses Australian organic certified wheat, obtained Australian NASAA and ACO organic certification, and Wantai organic certification. At the same time, the nutritional noodles also contain organic FOS prebiotics, which are beneficial to the baby's intestinal health, and add "6 vitamins and minerals, more comprehensive nutrition." ”
15. ffit8 protein meal replacement shake
Reference retail price: 139 yuan / box
Company: Beijing Vitality Happiness Technology Co., Ltd
Introduction: Recently, health food brand ffit8 launched a new product "Protein Meal Replacement Milkshake Series", which includes six flavors such as Ceylon milk tea, matcha rice, and berry yogurt, focusing on triple protein, balanced nutrition, fast satiety and control card selling points. It is reported that each bottle of ffit8 protein meal replacement shake contains 25 grams of protein, 12.4 grams of dietary fiber, 11 vitamins and 4 minerals. At the same time, white kidney bean extract can inhibit amylase activity and block the heat absorption of starchy foods. This is also another generation of ffit8 meals after the protein bar and probiotic protein powder series of products.
16. Jane loves rice pudding
Reference retail price: 9.8 yuan / 135g
Company: Park Shing Dairy (Group) Co., Ltd
Introduction: Recently, Jane Eyre launched a new product of rice pudding. It is reported that the rice pudding is made of raw milk, Northeast Xiangshui limited stone slab rice, white sugar as raw materials, and the rice still remains intact after sucking on milk, showing a crystalline gum form. It is reported that the raw milk content of Jane Emi Pudding reaches 80%, the protein content is 5.4g per cup, and it can be eaten warmly. At present, the product can be purchased in the Jane Ai WeChat Mini Program.
17, Chen Keming "mixing formula" convenient wet rice noodles
Reference retail price: 19.8 yuan / 1 box
Company: Chen Keming Food Co., Ltd
Introduction: A few days ago, Chen Keming Food launched the convenient wet rice noodle brand "mixing formula". The brand name is consonant "office", corresponding to its key consumer groups: office workers aged 18-45. "Mix formula" said that the first launch of the Xiangqi overflow series focuses on regional characteristic flavors, and strives to restore the taste and taste of Huxiang cuisine, hoping to bring a warm heart to office workers with "mix". At present, the "Mix Formula" brand has two SKUs, shiitake mushroom marinated dried mixed with rice noodles, and sauerkraut minced dried mixed rice noodles, each containing 8 kinds of ingredients and 7 kinds of ingredients, which can be heated and eaten in a variety of ways such as brewing, microwave, and cooking. At present, sales have been opened on Tmall, JD.com, Douyin, Pinduoduo and other multi-platforms.
18, every fresh said "Yuan qi small bottle" health cereal drink
Reference retail price: 26.5 yuan / bottle
Company: Hangzhou Per Fresh Say Food Technology Co., Ltd
Introduction: A few days ago, each xian said to launch a new product "Yuanqi small bottle" series, the main concept of "five grain health" solid grain beverages. The "five black small bottles" with black sesame oat flavor include black sesame seeds, black beans, black rice, black goji berries and black quinoa, the "five red small bottles" with red bean barley flavor include red beans, red dates, red quinoa, red rice and red goji berries, and the purple potato taro flavored "five purple small bottles" contain purple potatoes, sweet potatoes, purple rice, purple yam and purple cabbage, in addition, chia seeds are added to all three flavors. It is reported that the product specifications are 40 grams / bottle, each bottle of calories is less than 145 kcal, the protein content is 40 grams, the dietary fiber content is 40 grams, 0 added white sugar, artificial flavor, artificial colors and artificial preservatives. At present, the product has been listed on the shelves of every fresh Tmall official flagship store.
19. Baby soft wipes for Ni Piao's ass
Company: Prince Paper Nipiao (Suzhou) Co., Ltd
Introduction: A few days ago, Ni Piao launched a new soft wipe for Ni Piao baby fart. It is reported that this new product is specially developed for newborn babies with sensitive and fragile skin, immature sebaceous glands, sebaceous glands and other immature environmental factors that are difficult to resist rough environmental factors. Compared with the common 200 * 150mm on the market, it is expanded to 200 * 160mm, cloud-friendly, double-paved double-comb non-woven fabric, resistant to pulling and pulling, divided into portable clothing and family wear two kinds of optional. Added Zhen Jin Zhi Extract Red Myrrhol Essence, strong and stable, so that the skin is calm and refreshing, the resistance is up, and the little fart is cared for. Special addition of persimmon extract night, a touch of fart easy deodorization, keep clean all day, which EDI pure water, soft and comfortable, close to the pH of baby skin, mild and non-irritating, avoid wiping impurity, a piece has removed 99.9% of the bacteria. At present, the new products are already available in the Tmall flagship store.
20, half an acre of flower field double moisturizing body lotion
Reference retail price: 69.9 yuan / 250ml
Company: Shandong Half Mu Huatian Biotechnology Co., Ltd
Introduction: A few days ago, the first brand of domestic body care, Half Mu Huatian, launched a new double moisturizing body lotion. The launched Double Body Lotion guarantees 93% of the ingredients and more than 10% of the natural source of plant essential oils. After third-party testing, 0 allergies and 0 adverse reactions. In addition, the new product also includes two scents, pillow rose and garden jasmine. It is reported that when developing this product, half an acre of flower fields united with cutting-edge perfumers and international top fragrance companies, bring natural floral fragrance into the product, and strive to give consumers an immersive product experience. At present, the new product has been sold in tmall, Jingdong, Xiaohongshu half-mu flower field flagship store, the first body milk launched by half an acre flower field in autumn, can help consumers in the autumn dry environment, to deal with the problem of dry skin.
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