Today, the "home textile city characters" have finally changed from an idea, a dialogue, and a story to a real existence. We are rooted in the home textile city, and carefully record the home textile people around us.
Let's welcome the first guest together, Oriental Embroidery Guo Cheng.
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Click on the video and walk into oriental embroidery with Guo Cheng
Kazuo Inamori mentioned in the book "Living Law" that he should work hard until God helped. As a qualified home textile person, the most important thing is to have the spirit of craftsmanship, and then insist on doing it, there is no other way.
- Oriental embroidery · Guo Cheng
In 1999, Dieshiqiao's first professional embroidery lace store Oriental Embroidery was established. Under the leadership of the founder, after 21 years of ups and downs, Oriental embroidery has become one of the few leaders in the industry from the initial small workshop model to now keep up with the tide of the times. Among them, there is the trend of judging the hour and sizing up the situation, and there is also the persistence of a group of people and the inheritance of a generation.
Today, we approach Guo Cheng, a new generation of helmsmen of Luohe Oriental embroidery, to explore the ingenuity of Oriental embroidery.
Born in 1991, Guo Cheng, like many young people, loves to play football, swim and run, and usually participates in some training courses. In his words, it is necessary to continue to learn and recharge in order to keep up with the pace of the development of the times.
Before entering the Oriental embroidery, Guo Cheng was engaged in the financial industry he was optimistic about, when China's financial market was still in its infancy and had a broad space for development. As for why I switched to home textiles, the reason is very simple, the family business is too busy.
Although as the successor of Oriental embroidery, Guo Cheng also started step by step from the grass-roots position, and with his ears and eyes since childhood, he has a deeper understanding and emotion of the home textile industry.
He threw himself into his work, basically no rest 7 days a week, but he was still full of enthusiasm and enjoyed it.
In this era, only by embracing change can we have a future.
When he first entered oriental embroidery, Guo Cheng faced two major challenges. At that time, the factory management model has been extended for more than ten years, and with the growth of the scale of the enterprise, the drawbacks have become increasingly prominent.
According to the original management model, employees lacked fighting spirit, production enthusiasm was difficult to improve, and most of the factory's management and production at that time were still at the basic level.
Guo Cheng knows that if enterprises want to develop in the long run, they must keep pace with the times and adopt a more modern and efficient management model.
Therefore, in terms of wages and benefits, he consulted with important members of the team to gradually implement a new salary system, changing the hourly wage of workers to piece wages, which increased the enthusiasm of workers and achieved a substantial increase in wages.
The second major change is the promotion of the ERP management system. Oriental embroidery was also questioned when the ERP system was introduced. Because many parameters need to be set at the beginning of use, this is too cumbersome and complaining for employees who are accustomed to handwriting records. But after sticking with it for a while, it turns out that both efficiency and accuracy have been greatly improved.
Change is never achieved overnight, in the face of doubts, Guo Cheng proved himself with strength, his courage to be the first, his strength to turn the tide, so that Luohe Oriental Embroidery this traditional enterprise to achieve a perfect transformation, but also for the later take-off development laid a solid and powerful foundation.
Should we go abroad to keep up with the trend of the times or should we wait for a better time?
At the beginning of the oriental embroidery business, it aimed at the vacancy of the embroidery lace category in the home textile city market, seized the opportunity, and based on deep ploughing.
On the issue of how to "go out", Guo Cheng had a disagreement with his parents, but in the end he gave the answer with practical actions.
Relatively speaking, young people are more receptive to new things. As early as during the university period, Guo Cheng suggested that Oriental Embroidery participate in more industry exhibitions to broaden customer channels, but for various reasons, it has not been implemented.
Since 2018, Oriental Embroidery has successively participated in the China International Textile Fabrics and Accessories Exhibition, the French Texworld Textile Fabrics Exhibition, and the Tianjin Textile Fabrics Exhibition.
Regarding the exhibition of accessories and fabrics, he will basically participate, which has also gained a group of loyal customers and high-quality traders, which has greatly enhanced the brand's popularity and influence.
In addition, participating in major exhibitions has also opened up a new pattern for Oriental embroidery. At present, the competition in the home textile market is becoming increasingly fierce, the user's aesthetic is becoming more and more picky, and the major exhibitions have brought together a large number of outstanding enterprises at home and abroad, and zero-distance contact with the first-line trend brands, which provides a steady stream of inspiration and creativity for the product design and research and development of Oriental embroidery.
Customers choose oriental embroidery, the most concerned is the product, good products can bring good reputation.
Oriental embroidery combines internationally popular fashion elements with classical Chinese embroidery art to shape the unique product style of oriental embroidery.
Nowadays, oriental embroidery products have covered the two major fields of home textiles and clothing, serving high-end brands such as Luolai, Mengjie, Mercury, etc. He has been deeply engaged in the home textile city market for many years, and the customer group covers various areas of the north road, phase III and micro-supply market.
In terms of clothing, Oriental embroidery is directly docked with traders and then sells embroidered lace products. On the whole, his annual turnover has exceeded 100 million, becoming a leader in the industry.
However, Guo Cheng's corporate planning is not only this, he attaches great importance to the introduction of talents and equipment updates, pays attention to product design to keep up with the trend of the market, and strives for a new leap forward with a drive, vigor and tenacity.
A group of people, a lifetime, only one thing, and then do it to the extreme, this is the corporate way of Oriental embroidery.
As a veteran well-known enterprise, carefully operated for 21 years, Oriental embroidery has long been successfully standing on its heels, from now on, a new milestone is about to open, as the helmsman of the young generation, Guo Cheng can continue the legend of Oriental embroidery, push "Chinese embroidery" to a new height, let us wait and see!
Engaged in the home textile industry, hard work is inevitable, which can only be truly understood by being in it. But Home Textile City is such a magical place, it has attracted countless people to visit, but also achieved the dreams of countless people.
As a new self-media account, the creative team is a group of native Dieshiqiao people, and we hope to lead everyone to feel the mutual achievements of home textile people and home textile city through the power of text, pictures and videos.
Instead of pursuing a "quick article" that is suitable for a moment, we start from the perspective of home textile people, record real character stories, and create good works with precipitation and temperature. I hope that through continuous accumulation, it will converge into a series of extraordinary stories about home textile city.
May the years still shine. If you are willing to share your experience and entrepreneurial story with us, welcome to leave a message in the background.
Thanks for reading, come to Japan for a long time. We sincerely invite you to start from "Home Textile City People" and see all over Home Textile City.