On October 23rd, the launching activity of the Agricultural Brand Week of the Chinese Culture Center at Expo 2020 Dubai was held in Beijing International Hotel. Zhang Yuxiang, former member of the Party Group of the Ministry of Agriculture, special researcher of the Counsellor's Office of the State Council and president of the China Agricultural Products Market Association, Li Weiguo, director of the Department of Rural Social Undertaking Promotion of the Ministry of Agriculture and Rural Affairs, Lei Liugong, secretary of the Party Committee and president of China Rural Magazine, Li Hongwen, vice president of China Food Newspaper, Zong Zhiquan, director of the Chinese Culture Center at the 2020 Dubai World Expo in the United Arab Emirates, and other leaders attended the event and delivered speeches. Xu Ziling, Secretary-General of China Agricultural Boao Forum, presided over the event.
Photo: Group photo of the guests, Liang Chao, deputy general manager of Yangguang New Media Culture Media (Beijing) Co., Ltd., second from the left, Zhang Baohua, vice president of the New Agricultural Innovation Group, Zong Zhiquan, director of the Chinese Culture Center of the UAE Expo 2020, Zhang Yuxiang, member of the party group of the Ministry of Agriculture, special researcher of the Counselor's Office of the State Council and president of the China Agricultural Products Market Association, Lei Liugong, secretary of the party committee and president of the China Rural Magazine, and Li Hongwen, vice president of China Food Newspaper, the second right
In this event, The Peach Wood Carving Folklore of Feicheng Was promoted on the spot as an important agricultural cultural heritage and a representative brand of "Intangible Cultural Heritage", telling its own unique agricultural culture story.
Pictured: Wang Laixin, inheritor of peach wood carving folk customs in Feicheng, an intangible cultural heritage of Shandong Province
Tell about the inheritance and protection of the folk customs of peach wood carving in Feicheng
Pictured: Feicheng peach wood carving folklore scene promotion
Wang Laixin, the inheritor of the intangible cultural heritage of Feicheng peach wood carving in Shandong Province, introduced at the event site that the folk art of peach wood carving in Feicheng is a traditional handicraft of modeling carving with local peach wood as the carrier of Feicheng. After the selection of materials, cracking, steaming, natural shade drying, feeding, woodwork synthesis, embryoming, fine carving, fine, polishing, painting and other steps to complete the handicraft processing. The technique selects high-quality materials, standardizes the materials, rigorous craftsmanship, exquisite carving, and integrates micro-carving techniques on the basis of traditional carving techniques such as flat carving, relief carving, and skeleton carving. As the representative of the excellent brand of Peach Wood Carving in Feicheng City, "Taishan Peach Wood King" appeared at the launching ceremony of the Agricultural Brand Week of the Chinese Culture Hall at the Dubai World Expo, and took "promoting and disseminating excellent Chinese culture and promoting communication and exchanges between China and other countries in the world" as the mission, leading Feicheng Peach Wood into the World Expo and going to the world.
Photo: Feicheng Peach Wood Presented to the Chinese Culture Center Left: Jiang Shike, Director of Tai'an Municipal Bureau of Agriculture and Rural Affairs Right: Zong Zhiquan, Director of the Chinese Culture Center at the Dubai World Expo
The annual sales of the Mahogany Carving Products Market in Feicheng is close to 2 billion, and it occupies a pivotal position in the Peach Industry in Feicheng City and even in the Peach Wood Carving Industry in China. Feicheng peach wood carving folklore was selected as Shandong provincial intangible cultural heritage, and the "Taishan Peach Wood King" brand was selected as a long-established enterprise in Shandong Province. In recent years, Shandong Tai'an Fei City attaches great importance to the inheritance and development of peach wood carving skills, and constantly innovates on the basis of inheritance, and has now developed more than 30 series of more than 4,000 varieties of peach wood swords, ruyi, furniture, pendants, ornaments, etc. Peach wood carving works are loved and respected by the people because of their connotations of excellent Traditional Chinese culture such as "peace, auspiciousness, love, loyalty and righteousness, and longevity". Nowadays, this traditional skill has been closely linked with people's social life and traditional customs, integrating culture, art, practicality, decoration and ornamentation, and has become an important part of people's spiritual and cultural life.
Photo: The guests enjoyed the folk works of peach wood carving in Feicheng
Relying on the project, Feicheng City has vigorously promoted the integration of culture and tourism, actively promoted the work of poverty alleviation and poverty alleviation through intangible cultural heritage, made the project make outstanding contributions to the conversion of new and old kinetic energy, and realized the productive protection and living inheritance of intangible cultural heritage. Today's successful promotion at the Uae Expo 2020 Dubai Chinese Culture Pavilion Agricultural Brand Week activities also laid a good foundation for the internationalization of the industry.
Photo: Feicheng peach wood carving folklore unveiling ceremony
Pictured: Taishan Feicheng peach, Chinese auspicious wood
The event was guided by the Chinese Culture Center at the 2020 Dubai World Expo in the United Arab Emirates, hosted by the Organizing Committee of the Agricultural Brand Week of the Chinese Culture Center, hosted by Beijing Guanghua Yunke Brand Management Co., Ltd., and attended by representatives of strategic cooperation units such as China Brand Agricultural Strategy Promotion Center, China Agricultural Industrialization Leading Enterprise Association, China Fruit Circulation Association, and New Agricultural Innovation Technology Group Co., Ltd.
(Correspondent Gong Xiaochen)