On May 25, the "Dayuan Live Broadcast Base" was officially opened in Dayuan Village, Taihe Town, Baiyun District, Guangzhou, which is also one of the first institutions in the country to receive the official license of "Taobao Live Broadcast Base". "We plan to incubate 10,000 stall anchors with sales of more than one million, 500 who have exceeded ten million, and 10 who have exceeded 100 million." Dayuan Village will become the first village of Taobao stall live broadcast. Li Yuanbin, president of the Taihe Town E-commerce Industry Association, said.
Dayuan Village is the largest urban village in Guangzhou, with more than 5,000 Taobao merchants, and is generally unfamiliar with e-commerce live broadcasting. The establishment of the "Taobao Live Broadcast Base" can not only allow Dayuan's e-commerce enterprises to obtain a large amount of free traffic support, but also connect them with high-quality anchor resources.
"There are about 30,000 e-commerce practitioners in Dayuan Village, most of whom are post-90s and post-00s." Li Yuanbin told reporters, "We plan to complete the goal of incubating and transporting a thousand Internet celebrity anchors within this year, and Dayuan will bring together more e-commerce and live broadcast practitioners in the future." ”
21-year-old customer service transformation anchor: "I really don't dare to think, I can earn 30,000 yuan a month"
"This pot is just ordinary water, now take a sip for everyone to see." Kiki, the anchor who was live streaming laundry detergent, took a sip in front of the fans in order to prove that there was no hand or foot in the water. After a round of fierce bargaining, Kiki sold 3,500 bottles of laundry detergent in just half an hour, with a transaction value of 30,000 yuan.
Yesterday, the reporter walked into the live broadcast room of Lisa Media Technology Co., Ltd. in Dayuan Village, and 2 high-power lighting lamps and 2 fill lights evenly illuminated the products sold by Kiki and her hands. "What you want has been arranged!" Kiki's own rhythmic voice made the atmosphere in the live broadcast room warm up at once. The assistant on the side is responsible for controlling the background to issue coupons and reply to the questions raised by fans on the Kuaishou APP in a timely manner.
What is unexpected is that the skilled anchor with goods in front of the reporter is a quasi-"post-00", born in 99, she has only been in the industry for 8 months. "I was originally working as a customer service provider at a cosmetics company in Baiyun District." Kiki told reporters, "By chance, I met my current boss and decided to change careers with his encouragement. ”
The work experience of doing customer service has allowed Kiki to master a large number of cosmetics expertise, which is very helpful for the beauty products that are later live streamed. However, everything was difficult at the beginning, and Kiki even thought about giving up. "In the beginning, no matter how hard you shouted in the live broadcast room, the fans did not react." Kiki told reporters, "My family was not optimistic about my change of career, and I was more discouraged at that time." ”
With the encouragement of her boss, Kiki decided to stick with it. "We are the first batch of enterprises in Dayuan Village to specialize in live e-commerce, and we have been optimistic about this trend since August 2019." Lisa Media founder Li Wuze said. Last October, Kiki's fans exceeded 5,000 for the first time. Later, it rose faster and faster, and now Kiki has more than 200,000 fans. "Dad was originally against me entering the industry, but now he sneaks into the live broadcast room and becomes my little fan." Kiki told reporters.
As Kiki's ability to carry goods becomes stronger and stronger, her income is even higher. "In the past, when the customer service only had a dead salary of 5,000 yuan, now I can earn more than 30,000 yuan a month, I really can't believe it." Speaking of this, Kiki, who is in her early 20s, shows a confident smile and her eyes are full of hope for the future.
Taobao live broadcast base was listed, and it is planned to create 10,000 million-level anchors
Kiki may just be an ordinary member of the young people in Dayuan Village. In recent years, with the rapid development of the e-commerce industry, Dayuan Village has attracted more and more "houlang" to pursue their dreams. "There are about 30,000 e-commerce practitioners in Dayuan Village, most of whom are post-90s and post-00s." Li Yuanbin told reporters, "They are full of vitality, have all kinds of fantastic ideas, and find their own value in the e-commerce industry." ”
On May 25, the "Dayuan Live Broadcast Base" was officially opened in Dayuan Village, Taihe Town, Baiyun District, Guangzhou, which is also one of the first institutions in the country to receive the official license of "Taobao Live Broadcast Base". The reporter learned that the base was originally an idle factory building of the village collective, and after the second upgrade, it now has 18 internet celebrity live broadcast rooms, a net red live broadcast hall of 600 square meters, and an internet red training incubation conference room that can accommodate 300 people.
There are more than 5,000 Taobao merchants and more than 1,000 garment factories in Dayuan Village, but they are generally unfamiliar with e-commerce live broadcasting. "The establishment of the base will provide them with professional training in e-commerce live broadcasting, help achieve incubation transformation, change the single model of traditional e-commerce and offline transactions, bring in the live broadcast of Internet celebrities, and solve inventory and sales pressure." Li Yuanbin said, "We plan to complete the goal of incubating and transporting 1,000 Internet celebrities within this year, and Dayuan will bring together more e-commerce and live broadcast practitioners in the future." ”
According to reports, about 80% of Dayuan e-commerce enterprises mainly sell clothing, and Dayuan village accounts for half of the sales of e-commerce clothing in Guangzhou. Li Yuanbin revealed that the Taihe E-commerce Association won the award of the Taobao live broadcast base to Taobao and Tmall, and will receive a large amount of free traffic support.
The listing of Taobao live broadcast base can not only solve the yearning and demand of 5,000 Dayuan e-commerce companies for live broadcasting, but also radiate to the clothing market around Baiyun District such as Baima and Shahe. The Taobao live broadcast room where the stall anchor signs a contract to settle in the base not only has the exclusive certification logo of the base, but also can get the Taobao official support traffic to quickly improve the live broadcast conversion rate.
Li Yuanbin also said, "We plan to incubate 10,000 stall anchors with sales of more than one million and 500 stall anchors with annual sales of more than 10 million every year." We also hope to create 10 stall anchors with annual sales of more than 100 million, so that Dayuan will become the first village of Taobao stall live broadcasting. ”
E-commerce creative parks have been completed, and this year's sales will strive to exceed 100 billion
In recent years, Dayuan Village has continuously attracted young people and entrepreneurs to enter, which is inseparable from the rapid development of the city's appearance. "When I came to see my friends in May last year, some of the places were still potholed." Anchor Kiki told reporters. When she walked into Dayuan again in August, she found that "all the roads have become open and tidy, no longer like an urban village." The speed of change surprised me and drove me to decide to be an e-commerce anchor here."
In September last year, Guangzhou officially decided to build Dayuan Village into a demonstration village for urban renewal and transformation in the city, so that residents can reach the bus station in 8 minutes, open the door to green, 300 meters into the park, and explore a "Dayuan sample" of urban renewal. Now walking into Dayuan Village, the former bumpy mud parking lot is gone, replaced by the Dayuan Dangqun Cultural Square with complete facilities and rich connotations. Pocket Park, with its small size and strong flexibility, is scattered in all corners of Dayuan Village to meet the leisure activities needs of residents. The two main roads in the village, the "Inner Ring" and the "Outer Ring", have been built, and the inner alleys that were originally impassable by fire trucks have also been opened into two lanes.
At the same time as the city's appearance was reborn, Taihe Town and Dayuan Village also decided to "expand the park and improve the quality" of the e-commerce creative park, and one by one the old factories were transformed into an e-commerce creative park full of modern atmosphere. Buildings have risen from the ground, office areas, factories, warehousing and other areas have been significantly divided, and safety and operational efficiency have been significantly improved. Baiyun District also encourages and supports the development of e-commerce creative parks, gathering small and chaotic individual e-commerce companies into creative parks, and improving the industry level through more standardized and professional management.
According to reports, at present, more than 10 parks of large and small sizes in Dayuan Village have been upgraded and transformed, and more than 10 e-commerce creative parks are being transformed. Li Yuanbin told reporters, "The creative park has developed vigorously and has been stationed in nearly a thousand enterprises. At present, the average daily sales volume of e-commerce in Dayuan Village exceeds 3 million, and strives to exceed 100 billion yuan in e-commerce sales in 2020, becoming the largest Taobao village in the country. ”
【Text/Photography】Tan Chao
【Author】 Tan Chao
【Source】 Southern Press Media Group South + client