Introduction: In the development and change of human pet life, there is a special group of "pets", they are "working dogs", such as guide dogs, anti-drug dogs, search and rescue dogs, they silently serve human society, and have become partners, friends, and even family members in people's work and life. In the field of working dogs, there is a pet company that has been committed to seeking higher welfare for working dogs, it is Remigao, which has jointly established a special fund for working dogs with the Amity Foundation on August 17, 2018 - "Aobao Hero Dog Public Welfare Fund", the first and only fund set up for working dogs in China.
Continue to work for the welfare of working dogs
Set up a special reward of 100,000 yuan
And just today, RemiGao told the pet industry that in order to commend the search and rescue dogs that have made outstanding contributions nationwide and improve the welfare mechanism of the search and rescue dogs, the company specially set up the "Aobao Fund Hero Star" working dog special reward project, and the first phase plans to allocate 100,000 yuan as the "Hero Project" reward fund, for the number of deeds and contributions submitted by the national regional search and rescue dog base, according to the deeds contribution and task difficulty to give different degrees of cost rewards, and award the Hero Star plaque.
At the same time, according to the pet industry combing, in the past year or so, Remigao has been carrying out public welfare activities in the field of working dog welfare, including:
On April 22, 2018, Remigao donated 20,000 yuan of love materials for the first time for the Guangzhou Saibeidou Guide Dog Base;
On August 17, 2018, Remigao established the first and only "Hero Dog" special fund in China , the Aobao Hero Dog Public Welfare Fund;
In September 2018, during Tencent 99's public welfare activities, Remigao launched the guide dog public welfare project and raised more than 30,000 yuan of love donations for the Guangzhou Saibeidou Guide Dog Base;
On November 29, 2018, Remigao and the Canine Branch of the Chinese Society of Animal Husbandry and Veterinary Medicine established the country's first assistance platform for retired dogs - the China Retired Working Dog Care Platform;
On April 24, 2019, Remigao, together with a number of brand owners and media in the industry, formed the Publicity Work Dog Public Welfare Alliance, and donated 60,000 yuan worth of love materials and 40,000 yuan of love funds to the four major guide dog bases in Dalian, Guangzhou, Zhengzhou and Xi'an;
On June 24, 2019, Guangzhou Saibeidou Guide Dog Base was facing a relocation crisis, and Remigao allocated 10,000 yuan and a number of working dog materials for the first time, totaling more than 20,000 yuan, to support the base to tide over the difficulties.
On July 24, 2019, Remigao, together with Ping An Insurance and the China Retired Working Dog Platform, provided free dog insurance subsidies for the Armed Police Guangzhou Police Dog Base, the People's Liberation Army Beijing Military Dog Base, the Beijing Shijingshan Blue Sky Search and Rescue Dog Team, the China Guide Dog Southern Demonstration Base, and will continue to provide welfare protection for dogs for retired dog bases across the country in the future, and it is expected to fund hundreds of retired dogs within one year.
On July 28, 2019, Remigao joined hands with Gu Deng to launch the "Condolence Search and Rescue Dog" activity, with more than 5w participating, and donated a total of 40,000 yuan to the Beijing Shijingshan Search and Rescue Team, Liaoning Dandong Tianze Search and Rescue Team, Xiamen Shuguang Rescue Team, Hubei Crescent Mountain Public Welfare Search and Rescue Team, and Jiangsu Yixing Blue Sky Search and Rescue Team;
On August 8, 2019, a special reward project for working dogs was established, and a special prize pool of 100,000 yuan was set up to reward search and rescue dogs with outstanding contributions nationwide and improve the welfare mechanism of working dogs.
Talking about why the company has always insisted on doing the public welfare activities of "working dogs", Remigao said: "The first pet food launched by the company is the Aobao brand, the product positioning is hero dog food, and now it has been on the market for 13 years, and nearly 80% of the police dogs in the country have used Aobao dog food. Because of the many years of service in the working dog project, we can feel the special group of working dogs, they have been quietly dedicating themselves, we also hope to do something for them, improve their retirement benefits, improve their security mechanism. ”
36% year-on-year growth in the first half of this year
Power pet medicine
Of course, not only spares no effort in public welfare, Remigao also performs well in his own performance.
According to Remigao, the company increased by about 31% year-on-year last year and about 36% year-on-year in the first half of this year. This year, the company has made efforts in the pet drug business, and has recently listed 3 new drugs - Yierjing, Bei petan and Benaan, and new product sales will bring new growth points to the company, and it is expected that the company is expected to exceed 40% growth throughout the year.
It is worth mentioning that in terms of products, Remi's best performance is the pet drug business, which doubled overall last year, and continued to maintain a good growth momentum this year, supplementing the competitive new drug products of Yierjing, Bei Pet An and Bena An, in the second half of the year, the three major channels of e-commerce, pet stores, and pet hospitals will go hand in hand, and the drug is expected to achieve 150% growth this year.
In the pet food business, Remigao maintains continuous iterative upgrading on the Opel brand, paying attention to the stable quality of products on the one hand, and cost-effective on the other hand. At the same time, according to the changes in market demand, in the past two years, Remigao has successively launched new series of products such as Vitality Thai, Saiji and Vitality Fruit to meet the needs of more users.
In terms of channels, Remigao said that in terms of online channels, the company has 8 self-operated e-commerce stores, with different positioning; among them, among them, in the Tao-series stores, Remigao is currently ranked first in sales in the domestic drug category. In terms of offline channels, on the one hand, Remigao has established cooperation with Carrefour, Yonghui, RT-Mart, Wal-Mart, CR Vanguard and other commercial supermarket channels, and the current sales of dog and cat food are second only to mars pets' Baolu and Weijia brands; on the other hand, in professional channels, Remigao has covered 20,000 pet stores and more than 4,000 pet hospitals across the country.
What is the secret of Remigao's steady development?
Remigao told the pet industry that the reason why the company can achieve today's results is mainly due to Remigao's down-to-earth research and development, production and sales.
In terms of research and development, Remigao has a research and development center, equipped with a professional R & D team and supporting professional R & D hardware equipment, such as test instruments invested in more than 10 million, thousands of dogs and cats test base. At the same time, the company carries out close project cooperation with Huazhong Agricultural University and South China Agricultural University, and sets up a research and development team composed of professors, doctors, senior engineers and senior pet breeders to track and study the nutrition, nursing needs and changing trends of pets at various life stages, precipitate nutritional formulas and nursing technologies, and can match different healthy nutrition and efficient care solutions for pets of different breeds, different body types and different ages.
In terms of production, Remigao officially launched the "pet food + pet medicine" two-wheel drive strategy in 2018, constantly focusing on products and combing the core pet food and pet medicine products. It is reported that since the establishment of the Remi Gao Sanshui Base in 2013, it has continuously strengthened its research and development construction, and has accumulated a number of series of patented research results, and gradually applied them in products. It is worth mentioning that in October 2018, the 100,000-ton dry food production line of the second phase of the Remigao pet food project, which has been in preparation for more than 2 years, was officially put into operation.
In addition, Remigao has a layout in the field of pet training and pet living. According to its introduction, Remigao has built a 10-acre Remigao Pet Grooming School in Yunfu, Guangdong Province, which has trained more than 3,000 pet groomers in 7 years; there is also a dog farm covering an area of 10 acres, with high-standard kennel supporting facilities and full-time personnel responsible for research and development.
Remigao Pet Grooming Training School
Remigao Kennel
Finally, talking about the company's future development plan, Remigao said: "As a company that cares for pets with family members, we hope to be able to provide more valuable products and services for pet families in continuous innovation, adhere to the core values of strivers-oriented, value creation, and common sharing, in order to build a global pet brand, the vision of being a first-class enterprise in the industry, striving to move forward, a healthy choice, Remigao." ”