After collection, selection and publicity, the list of "most beautiful workers" in Suzhou in 2021 was officially released. Some new media and self-media practitioners in Suzhou were honored on the honor roll. They adhere to their social responsibilities, spread the positive energy of the network, enhance the dissemination of works, strictly abide by the legal bottom line, and become the benchmark of the industry. In order to promote the benign development of the industry and commend the "most beautiful", starting today, the Suzhou New Media Federation will tell their entrepreneurial stories one by one and show the style of "the most beautiful workers".
Like many young people who have just graduated, Wang Lina, who has just entered the society, has not yet determined the career direction, and is slightly confused about the future, "Is it only a designer who is born in design?" This question often swirled in Wang Lina's mind.
Perhaps due to personality, after entering the media industry, from graphic designers to assistant directors, from the website operation of Suzhou TV Station to the new media operation, Wang Lina has been constantly trying and challenging, always believing that "hard work will be rewarded" In 2015, the wave of new media swept in, in this uncertain change, Wang Lina saw the opportunity to jump forward.
This year, 25-year-old Wang Lina resolutely gave up the radio and television work in the rising period and opened her first self-media entrepreneurial career, perhaps seizing this unprecedented opportunity, perhaps thanking herself for the road she has traveled, and this venture has achieved remarkable results at the beginning.
Change has arrived, change has taken place. From the cross-border transformation of designers to entrepreneurs, this career change has made Wang Lina begin to look at the new media industry with a more macroscopic perspective, constantly observing, integrating and adapting in the era of rapid change. The interest of new media entrepreneurs and practitioners is in the rapid development of the Internet, when every new media person shouts "to transform", there are very few people who dare to really give up the self-media cause in full swing.
Wang Lina once again fell into thinking: integration, differentiation, media has become ubiquitous, since the development of new media will go to the vertical field, the future will certainly reshape other development directions, in the face of a new round of media changes, what can be insisted on for a lifetime? If it is only based on personal interests or blind pursuit of hot spots, new media cannot do a long time, and while moving forward, it is necessary to explore the deeper vitality of new media.
New media, the new era needs her strength, there are many women like Wang Lina, taking care of career, family... There will be many ups and downs during the period, if you use the new media you are good at to do women's vertical field, publicize women's positive energy, it must be a particularly meaningful thing.
In 2017, the women's project "Her Style" was born. Wang Lina thought that this is not a pure business plan, she does not know how to monetize the project, does not know how to build a brand, only knows that each project is the embodiment of the vision, and based on the growth of women themselves, in the new media era to better highlight her strength, is the direction of the development of "Her Style".
Although the trend and trend of world development has been constantly empowering women, in the suzhou super 100 new media circles, there are still few people who focus on the female field, which means that there is no precedent, everything needs to feel the stones to cross the river.
On the eve of entrepreneurship in 2017, Wang Lina had the honor to join the newly established Women's New Media Alliance of Suzhou Women's Federation, and in order to build a bridge of cooperation with the Women's Federation, she participated in the planning of the public welfare project "Her Power". The biggest feature of new media is that the communication effect is obvious, based on the huge number of users accumulated by the original new media, the female "she" began to be seen by all walks of life in the circle of friends, with the help of the project heat Wang Lina continued to deepen, cross-border cooperation with a number of government departments, and combined with the characteristics of each district to plan a series of women's theme activities, through the channels of various industries to spread "Her Power" out. The public welfare project lasted for a year, during which more than 300 women were reported and reached nearly 5 million views.
In 2018, Wang Lina planned the first women's summit in Suzhou and invited most of the women interviewed to the scene, hoping to convey strength to more women. This positive energy summit has attracted the attention of all walks of life, and 30 media companies in Suzhou have given "her fan" a market value of nearly 2 million advertisements for free, and the streets are full of "she" overnight.
With the continuous advancement of public welfare projects, her fan's popularity and influence have become more and more influential, and at the same time, it has also fallen into a bottleneck period. The company has invested nearly 3 million yuan in public welfare, and if it cannot survive, this meaningful thing will not continue. Wang Lina suddenly realized that she can't just focus on communication and public welfare, but must have its own "products" to be a brand. This "product" is not necessarily a substance, but also the ability to do media planning.
In 2019, the "She Said" charity public welfare speech was officially launched, which was the first product of her Fan'er since its inception, and successfully won 200,000 project sponsorships. In this activity, Wang Lina once again joined hands with various units across borders, and won the strong support of the Charity Federation, the Advertising Association, the New Media Federation, the Internet Association, the Health Commission, the Medical Association, Lunhua Education, the Peasants' and Workers' Party and other departments, the activity spread more than one million online, more than 500 people were present offline, and more than 310,000 yuan of charity funds were raised, and all the proceeds were used as the "Pulp Edge" fund project of the children's hospital in the park.
She said that "the successful holding of the charity public welfare speech has won the attention of the Provincial Women's Federation, and then given her the opportunity to host southern Jiangsu". So far, "She Said", as an exclusive speech project for women, has successfully landed six times, with an influence of more than 10 million and more than 2,000 people. With the advancement of the project again and again, the sense of value of her style is gradually reflected, and while giving "product" content, it is also driving more women to find directions and resonate with their emotions.
In 2019, the first women's media competition sponsored by the Jiangsu Provincial Women's Federation was launched. As a new media focusing on the field of women, her fan actively participated, and Wang Lina shared with everyone as a pure female project among the qualifiers, and she could not help but sigh in the finals: "Finally, I found my mother's home." Since then, the Yangtze River Delta Women's Innovation and Entrepreneurship Competition, the Suzhou Women's Federation "Magnolia Blossom" brand released, the Suzhou Federation of Trade Unions to create the first "Mother and Baby Summit" in the Yangtze River Delta, Suzhou Wuzhong District "Wu is proud of her"... She actively participated in the role and came to the fore in one event after another, using new media to build a bridge between the government and women.
For her fans, each product incubation reflects different thoughts and voices, and is transmitted to more women through new media, seeing more and more women focusing on their careers and lives under the influence of her fans, so that Wang Lina feels that women's work is particularly interesting and positive.
In today's extremely rapid development of the Internet, the development of the brand needs the persistence of several projects, including the "she creates" that will be created after "she said", and perhaps in the future, "she learns" and "their fan bureau"... Wang Lina thought that we must not only focus on doing things, but also think clearly about why we do it, how to do it, how to do it, and the goal of doing it. To see the development of the times, we must follow the main theme of society, embrace all the changes brought about by the Internet, strengthen a belief, and strive to bring results.
This article is reproduced from: Suzhou New Media Federation
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