Author: Li Lei
As the whole country celebrates the centenary of the Communist Party of China, a red upsurge has erupted on the screen. The film "Revolutionary", "1921", TV series "Mountains and Seas", "The Age of Awakening", "Hundred Refining into Steel", "Ideal Shines on China" and other excellent works have appeared in turn. In order to watch the film and chase the drama, three generations of the family walked into the cinema together, and the teenagers who were accustomed to watching audio-visual programs on mobile phones sat in front of the TV, and even the netizens who have always been picky did not hesitate to say that "this batch of major theme creations are really on the top", "The original revolutionary historical figures are so cute" "Is there a sequel to this work?" Your happy life now is the sequel." The response to these major theme creations has gone beyond the field of film and television art and has become a public topic of discussion in the whole society. This is only the epitome of the rapid development of film and television creation since the Eighteenth National Congress.
In recent years, the film and television industry has been frequently reported. In 2020, the Chinese film market won 20.4 billion yuan at the box office, ranking first in the world. This year's New Year's Day file, Spring Festival file, And Qingming file have successively refreshed the historical box office records of the file period. If the time interval that previously broke the record of the Chinese film market was a year calculation, but now it is "changing with each passing day", and it can be rewritten once in a few months or even dozens of days. In the fierce competition with imported blockbusters, domestic films have been moving steadily, gradually finding their own style and market path, and becoming the absolute main force of the Chinese film market. In 2020, the top ten box office films in the Chinese film market are all domestic films, with a total box office of more than 12 billion yuan, accounting for 60% of the total box office of the year. The soaring data shows that China's film industry has become an "important engine" for the development of the global film market. The achievements in the creation of the series are also considerable. Tv drama works with exquisite artistic quality and profound ideological connotation have sprung up like mushrooms, which has further consolidated the status of China's largest producer and first broadcast power of television dramas. With the rapid rise of online literature and art, network dramas have also sprung up, and together with TV dramas, they constitute a creative situation in which large screens and small screens go hand in hand, diverse types compete for glory, and long dramas and short dramas shine together. More and more domestic dramas have gone abroad with wonderful Chinese stories, shined on the international stage, and attracted the attention of the world with a surging "Hua stream". Dramas have become one of the cultural forms with great influence, wide coverage and many influences in China today, spreading Chinese voices, expounding Chinese spirit, and showing Chinese style.
Since the Eighteenth National Congress of the Communist Party of China, the film and television industry has seen a vivid situation of high enthusiasm, hard work, hard work, and fruitful results. The picture shows the shooting scene of the documentary "I Repair Cultural Relics in the Forbidden City". Profile picture
People can't help but ask, the market environment and media ecology are unpredictable, the audience appreciation level and aesthetic orientation are increasing, why does China's film and television industry stand out in such a complex environment and achieve fruitful results that have attracted the world's attention? I think this is the result of the joint efforts of many parties. First of all, General Secretary Xi Jinping's series of important expositions on literary and artistic work, as well as the party's various principles and policies, point out the direction for the development of film and television. Since the beginning of reform and opening up, a hundred flowers and a hundred schools of thought have blossomed in literary and artistic creation, presenting a prosperous scene full of vitality. However, the tide of market economy has brought abundant funds and advanced ideas, and it is also wrapped in business thinking and capital logic. Some practitioners have fallen into misunderstandings and encountered bottlenecks in development. For a time, problems such as plagiarism and imitation, ridicule of the sublime, search for curiosity and hunting, low-level fun, nonsense, ostentation of wealth, and detachment from reality appeared frequently. At the time of "random flowers gradually becoming attractive to the eye", General Secretary Xi Jinping delivered an important speech at the literary and art work forum, emphasizing the need to take the creation and production of outstanding works as the central link of literary and artistic work, and strive to create and produce more excellent works that disseminate contemporary Chinese values, embody the spirit of Chinese culture, reflect the aesthetic pursuit of Chinese, and organically unify ideology, artistry and ornamentation. Immediately afterward, the party and the government planned a layout and accurately implemented policies. In March 2017, the Law of the People's Republic of China on the Promotion of the Film Industry came into effect. In March 2021, the State Administration of Radio and Television solicited opinions on the Radio and Television Law of the People's Republic of China (Draft for Solicitation of Comments) ... A series of decision-making and deployment with high gold content are scientifically adjusted from the top-level design, which stimulates the film and television industry to form a vivid situation of enthusiasm, hard work, hard work and fruitful results.
Secondly, the concept of people-centered has become the basic consensus of the industry, which has made the creation a source of living water. In recent years, the creative atmosphere of "deep penetration" has prevailed, and film and television workers can be seen in fields, street communities, factories and schools, or earthquake-stricken areas, frontline anti-epidemic areas, and border checkpoints. The main creative team of the anti-epidemic theme TV series "Together" has repeatedly gone deep into the frontline of wuhan's anti-epidemic experience and interviews, conducted in-depth exchanges with the character prototypes, and left valuable materials and images. Writer Ouyang Qiansen spent more than 300 days a year in Zunyi City in 2017 to interview, and wrote a reportage "Flowers and Leaves, Listen to the Sound of Flowers", which was adapted into the TV series "Flowers and Leaves". Film and television workers not only "walked in", but also "sank" and "melted in". The TV series "Jingshan Lihai" was filmed in Rizhao, Shandong Province, in the background of the story, and the actor Qin Yan, who played the village branch secretary of Shiwu Village, And his fellow villagers mingled together, bitterly together, happy together, and the real village branch secretary is no different. Even when not in front of the camera, the villagers affectionately called him the "old secretary." From "body into" to "heart into" and "emotional entry", film and television creation has realized the same frequency resonance between artistic creation and social reality with the attitude of actively intervening in life. Some viewers watched the movies "Red Sea Action" and "Wolf Warrior" and germinated the idea of signing up for the army. Some viewers were touched by the movie "My Hometown and Me" and decided to return to their hometown to start a business and dedicate themselves to the cause of rural revitalization. The patient listening of film and television workers who are so close to the earth has injected soul into film and television creation, reflecting the voice of the people and the pulse of the times, the character image has flesh and blood, the storyline is full and vivid, and the emotions are sincere and touching.
Third, film and television workers speak with the quality of their works, interpret the spirit of ingenuity with the attitude of excellence, hard work, loneliness and perseverance, and inject inexhaustible impetus into the high-quality development of the film and television industry. Long Pingping, the screenwriter of the TV series "The Age of Awakening", ran all the footprints of Chen Yannian and Chen Qiaonian's brothers in order to create the character image of Chen Yannian and Chen Qiaonian. In order to play Lang Ping in the movie "Win the Championship", Gong Li has been following Lang Ping everywhere to watch the game, holding a book to record Lang Ping's looks and postures, such as the small details of the glasses and the smart tone. The actors of the TV series "Crossing the Yalu River" were filming the scene of "Ice Sculpture Company", lying in the snow for two hours, and some people were too cold to get up. As the saying goes, only by eating the "bitterness" of creation can we taste the "sweetness" recognized by the audience. A few months after these works were broadcast and released, keywords related to the plot are still on the hot search from time to time, and they have gained touch among the audience, especially the young people. Summarizing the creative experience of blockbuster film and television works in recent years, it is nothing more than the exploration of brave innovation, the persistence of changing drafts, the hardship of sleeping and forgetting to eat, and even the stubbornness of arguing over a detail, and the harshness of thinking about which technique to choose. It is these unremitting efforts that have boosted China's film and television creation to achieve a great leap from "quantitative change" to "qualitative change".
All in all, the development achievements in film and television creation since the Eighteenth National Congress of the Communist Party of China are a vivid embodiment and clear confirmation of cultural self-confidence. A new round of media revolution has begun, and the development of the Internet and media integration have brought profound changes to China's film and television creation. Film and television practitioners should redouble their efforts, work hard to improve quality and efficiency, transform and upgrade, and use more high-quality works to answer the proposition of the times of "how China moves from a film and television power to a film and television power".
Guangming Daily (2021-07-30 15 edition)
Source: Guangming Network - Guangming Daily