"Gold medal harvester" Gu Ailing

Not long ago, the 2022 Beijing Winter Olympics Torch Relay Story Short Film "Ice and Snow Covenant" was officially released. The film is directed by the famous director Ding Sheng, and the young actor Yi Qianxi and the Chinese freestyle skier Gu Ailing starred. In the film, the two young people embark on a journey through time and space to experience the joy of sports in the ice and snow world, and finally go to the Beijing 2022 Winter Olympics together...

With the release of this official short film, Gu Ailing's name has once again entered the eyes of the Chinese public. In fact, when the girl, who just turned 18, was admitted to Stanford University with a SAT (American College Entrance Examination) 1580 (out of 1600) and won 2 gold and 1 bronze at the 2021 Freestyle Ski World Championships as a Chinese skier, more and more people have become familiar with the name.

Renounce U.S. citizenship and become Chinese

Gu Ailing, born in 2003, is a mixed-Race Chinese-American child. Her father is An American, and her mother, Gu Yan, is an authentic Chinese. Gu Yan used to be a ski instructor, so Gu Ailing was influenced by her mother since she was a child and developed a very strong interest in skiing.

The fate between Gu Ailing and skiing began in 2006, when Gu Ailing, who was only three years old at the time, was taken to the ski resort by her mother and fell in love with the sport.

In many reports or discussions, Gu Ailing is often named "genius girl". In addition to the well-known skiing, Gu Ailing is extremely talented in sports, basketball, long-distance running, rock climbing, horse riding are good at. But she believes that talent does not erase the importance of hard training on weekdays, "1% of the victories on the field will be reported 100%, but more is the 99% of the training, skill design and strategy development off the field." ”

In the long-term process of competition, Gu Ailing not only gained a lot of valuable experience in the competition, but also trained his tenacious will and forged a strong heart. Gu Ailing, who has been infected by traditional Chinese culture since childhood, has a very deep affection for China.

In 2019, Gu Ailing gave up his American citizenship to join China and will represent the Chinese ski team in the 2022 Winter Olympics, a decision that immediately attracted widespread attention.

7 gold and 2 silver in 7 months

The reason why Gu Ailing has attracted much attention is not only because of the change in nationality, but also because of her own strength.

On August 16, 2019, at the 2019-20 Freestyle Ski Slope Obstacle Course New Zealand Open, Gu Ailing won the championship, which was also her first title after joining the Chinese nationality, and since then, in the seven months from August 28, 2019 to February 16, 2020, Gu Ailing has won a total of 7 gold medals and 2 silver medals for China.

It is worth mentioning that at the 2020 Lausanne Winter Youth Olympic Games, the young Gu Ailing appeared as a Chinese skier and won double gold and silver in one fell swoop, becoming the champion of U-shaped track competition, the champion of the big jumping event and the runner-up of the freestyle ski women's slope obstacle course final.

Among them, the first round of the big jump final, Nakatani Ailing, made a mistake, but she quickly adjusted her form, performing well in the second and third rounds of skating, achieving a game-high 89.75 points and 81.50 points, and finally winning with a narrow gap of 1.25 points.

After entering 2021, Gu Ailing has won gold in two major competitions, the World Extreme Games and the Freestyle Skiing World Championships, and has become a bright pearl on the world ice and snow stage. It is precisely for this reason that in the upcoming Beijing Winter Olympics, Gu Ailing is also regarded as one of the most certain gold points for the Chinese team.

Thousands of pets shape amazing business value

Appearance and strength, talent and character are excellent, such excellent conditions, not only let Gu Ailing in the ice and snow field to achieve success, but also become the darling of commercial endorsement, with a rapid posture all the way soaring in value, has become one of the most commercially valuable sports stars in China, and even the top stream in the consumer market.

From the perspective of those commercial brands, Gu Ailing is almost the perfect spokesperson.

First of all, Gu Ailing's own appearance conditions can be regarded as the top level even in the entertainment industry, even if people who do not know her, as long as they see her photos on the street or in the mall, they are likely to look at her twice. After all, as a mixed-race child, her appearance is compatible with the aesthetics of the East and the West, and the healthy figure brought by perennial sports.

Of course, in addition to excellent external conditions, Gu Ailing's body has deeper internal conditions. The mixed history of China and the United States, the background of growing up abroad, and the identification with the Chinese country and culture, especially the fluent Mandarin with a Beijing accent, allows Gu Ailing to cross cultural backgrounds and be easily accepted by the Chinese market.

This point, when she chose to join the Chinese nationality in 2019 and announced that she would represent the Chinese team in the Beijing Winter Olympics in the future, she immediately let many Chinese brands, or brands that are interested in developing the Chinese market, pay close attention to her for the first time.

It is understood that with the approaching of the Beijing Winter Olympics, Gu Ailing's commercial cooperation value has reached about 2.5 million US dollars after tax, needless to say that in the winter project, even if you look at the entire Chinese sports circle, this value can be said to be one of the best.

There is still a lot of room for improvement in the future

Of course, for the young Gu Ailing, whether it is the Olympic gold rush in the field of competitive sports or the top of the scenery in the field of commercial cooperation, in the final analysis, it must come from its own strength and achievements. In this regard, for Gu Ailing, who is only 18 years old, there is indeed a lot of room for improvement.

The same is true for public awareness, as a social media enthusiast, Gu Ailing has less than a million followers on his Chinese social media. Even in the Chinese ice and snow sports circle, this number is relatively small, such as the number of fans of the famous Xu Mengtao exceeded 2.4 million, and Wu Dajing, who won the only gold medal for China at the last Winter Olympics, is close to 9 million fans.

This shows that Gu Ailing's current super high commercial value mainly comes from the express train of the Beijing Winter Olympics, because the Olympic Games will always be the main battlefield of brand competition, whether it is invested in advance or with the nature of "betting", Gu Ailing has many attributes among Chinese ice and snow athletes, making her the most worthy of investment at present.

Judging from Gu Ailing's current development trend, it is likely to become the leader of China's ice and snow projects in the future, and her public popularity and personal influence may usher in a very large rise.

Liaoshen Evening News reporter Gao Peng