Shinan District of Qingdao City launched the "Hai Oath Mountain Alliance" marriage and love brand

Peninsula Network October 9 news, deep affection, spend a good full moon. On the evening of September 30, the 2021 Qingdao Marriage and Love Culture Week of "Hai Oath Mountain Alliance" will be fully opened at the Qingdao Olympic Sailing Center. "Qingqing Zizhen, leisurely my heart." Love, marriage, has always been the most beautiful romance. People's hearts are united, and the friendship is stronger. This Shinan District Marriage and Love Culture Week interprets the heart of the "Sea Oath Mountain Alliance" with the romantic style of the old town surrounded by mountains and red reefs surrounded by mountains and red reefs. With "love" as the context, the Marriage and Love Culture Week is divided into 20 major sections, such as the opening ceremony, the marriage and love tourism development forum, the marriage and love theme stage play, and the cross-talk performance, which serves as a medium and invites local residents and foreign tourists to spend their fun and win together.

Let the red tiles and green trees be full of romantic charm

Happy Phi Cai Phoenix double wings, Happy Kai and Ti Lian Zhi Zhi. When the sea and love meet, what kind of "waves" will collide? 2021 Qingdao Marriage and Love Culture Week gives all romantic answers. This year's Marriage and Love Week relies on the advantages of the gathering of eight major marriage and love elements to create a fashionable and romantic love road, promote the deep integration of the marriage and love tourism industry and the fashion economy with Internet celebrity punch cards and live broadcasts, and promote the Taiping Cape area to become a young people's dating and love resort. At the same time, activities such as the "Joy of Love" cross-talk special performance, the "Love Experience" marriage market and trend music school, the "Let's Love" public welfare blind date conference, the "Let's Get Married" collective wedding, the "Witness of Love" photography and short video contest were also displayed.

The most beautiful feelings in the world are two-way rushing. Cute cartoon cupids, pink love signs, and literary paintings attract the attention of people from north to south, attracting people to stop and admire, take photos and punch cards.

"You, My Muse" Love Theme Immersive Light and Shadow Art Exhibition, the glittering picture makes people feel Klimt's hot love, kissing to the earth, the years are barren, telling you that maybe diamonds can't last forever, but the heart can really be passed on forever.

"The Taste of Love" stage drama special performance, 12 fashion sketches with 12 constellations as the protagonist, vividly interpret the 12 constellation love stories that the audience does not know, and compose a vivid 12 zodiac sign love guidebook.

The series of experience activities continue to increase the popularity of Qingdao's wedding and love season activities, helping Qingdao to launch the business card of "Marriage and Love Tourism City", so that citizens and tourists can feel the charm of Qingdao, a wedding and love tourism resort at all times. "This Marriage and Love Culture Week aims to create the preferred destination for marriage and love tourism in Qingdao, use platform thinking to create a fashion marriage industry, and use creative marketing to launch the 'Hai Oath Mountain Alliance' brand, so that Qingdao will become a love pilgrimage site in northern China." Wang Shujuan, deputy inspector of Qingdao Municipal Bureau of Culture and Tourism, said at the opening ceremony of the Qingdao Marriage and Love Culture Tourism Exhibition and the Qingdao Marriage and Love Tourism Centennial Development Seminar.

The lightness and sweetness of a courtyard wedding

On September 28th, the "Beauty of Love" New Chinese Wedding Industry Exhibition and the "Witness of Love" Western-style Wedding Industry Exhibition were held in Taiping Corner, Shinan District, inviting "Lovers" to enjoy the Happy Changchun House and Lan yu Man Ting Fang, and build a cultural bridge and spiritual bridge of Qingzhu Jade and Hedge. Prior to this, Shinan District has successfully held three courtyard weddings, namely the "At First Sight" Spring Outdoor Wedding Exhibition, the "Wanwan Liangshi Huayi Affection" Chinese Wedding Show and the "Courtyard Time" Western-style Wedding Show, creating a courtyard wedding model and creating a Taiping Cape marriage ip.

"I hope that in the thousand autumn years, the party will be held for a thousand years, and the love should be long." A few words from the emcee in the new Chinese wedding industry exhibition evoke the picture of the couple's reunion, family and friends gathering, guests full of guests, laughter and noise. Guzheng and pipa bring either passionate or fresh and gentle tunes, solemn and festive, and return to traditional culture elegantly from a new perspective.

Yu Yanliang, head of the wedding planning of Qingdao Cherry Blossom Wedding, introduced, "Now young people's pursuit of weddings is personalized, like the feeling of 'private customization', and need to use a stronger professional level to customize the wedding form according to the requirements of the newlyweds, making it more diversified and humane." "Up to now, the courtyard wedding has brought more than 200 orders to enterprises in the surrounding areas of Badaguan, and the revenue is expected to be 12 million."

For the new economic form of marriage and love, a good ecological environment is like soil, nutrients, water, sunshine and air, and the south district of the city has created a "Sea Oath Mountain Alliance" marriage and love brand, relying on the courtyard resources of TaipingJiao, in order to create an ecological environment conducive to the prosperity and development of the new economy and boost the vigorous development of the wedding industry.

"We must not only shout the exit number, but also make a word of mouth, attract more young people to come to the south of the city to shoot, wedding travel, and hold weddings," said Wang Hong, deputy director of the Propaganda Department of the Shinan District Party Committee and secretary of the party group of the District Culture and Tourism Bureau, "The natural scenery of 'high value' and unique cultural advantages make the Taiping Cape marriage and love IP have both the 'most literary and artistic' attraction and the 'most fashionable' trend sense." Shinan District put forward the goal of creating a national model for courtyard weddings to better meet the citizens' yearning for a better life, and at the same time harvest the economic benefits brought by the deep integration of cultural and tourism merchants, so as to achieve a win-win situation for all parties. ”

The brand era of "Sea Oath Mountain Alliance"

"Better than the movie is life, sweeter than love is companionship, warmer than this night is a good time." 」 Zhai Aijun, honorary president of the Qingdao Wedding Etiquette Industry Association, said. As the only "world's most beautiful bay" in Asia, Shinan, let the soul of culture integrate into the city, empower development, let fashion elements graft the industry, light up life, let the marriage and love brand link energy, help upgrade, vigorously promote the fashion trend of shinan marriage culture, and help enhance cultural soft power with a "sweet" industrial chain.

Eyes full of vitality and transformation, the natural workers are fighting for the new day. The injection of new ideas and the introduction of new models are promoting the integration of spiritual quality and cultural charm in Shinan District, so that the "Hai oath mountain alliance" brand has become more and more a direct existence and a new tourism consumption hotspot. "Qingdao is a veritable city of marriage and love tourism, and big data shows that more than 200,000 tourists come to Qingdao every year for marriage and honeymoon. Under the background of the current cultural tourism industry, Qingdao's creation of the Haizhaoshan Alliance marriage and love tourism brand is a powerful measure to promote the high-quality development of tourism. Yang Dapeng, regional director of the government resource cooperation department of Ctrip Group, said.

The deep integration of the marriage tourism industry and the fashion economy has explored more possibilities for tourists to explore coastal tourism cities, and brought practical economic and social benefits to enterprises, institutions and citizens. Gao Wenjie, director of the Career Development Department of Qianxi Wine Industry, said that Qianxi Wine Industry specially launched the Custom Wine of Qianxi Wedding Feast of HaizhaoShanMeng for the 2021 Qingdao Marriage and Love Culture Week, integrating the romantic story of HaizhaoShanmeng into Qianxi Classic Wine, promoting the industry with products, creating an ecological chain with the industry, and using the ecological chain to promote product quality and service quality to continuously upgrade.

Brands and creativity are becoming new elements, driving the transformation and upgrading of the economy and promoting the improvement of people's livelihood and well-being. Standing in the opening year of the "14th Five-Year Plan", Shinan District will plan and lay out the new development of the marriage and love industry with a higher level, a wider vision and greater efforts, and activate the "new momentum" of economic development. Through the development of Qingdao's marriage and love tourism industry, tell love stories well, cultivate romantic character, and make Qingdao become a "poetry and far away" that more "lovers" yearn for. (Correspondent Zhao Manyi Peninsula All-Media Reporter Yu Qianqian)

Source: Mass Press, Al Jazeera