"Ikegami Jin" Hanfu Industry Cultural Block officially opened

On October 26th, the opening ceremony of the "Chishang Jin" block, as the "Fashion Lotus Pond, Sail Again" and the 2021 AFC Asian Fashion Brand Festival series of activities, was held, marking the official opening of the first Hanfu cultural block in China - "Chishang Jin" Hanfu Industry Cultural Block for the public.

In order to better "inherit and carry forward the excellent traditional Chinese culture", Jinniu District makes full use of the rich historical and cultural resources of Chengdu Han culture, integrates the brand advantages of Chengdu "National Hanfu First City", establishes a new business format with coordinated development of "history + culture + clothing", and creates a "Chishang Jin" Hanfu Industrial Cultural Block in the core location of Chengdu Lotus Pond Business Circle.

The name "Ikegami Nishiki" comes from the Yuan Dynasty composer Zhang Kejiu's Yue tune "Little Peach Red • Autumn Night Has a Heart": "Ikegami Hibiscus Brocade Into Pieces", which means "lotus pond, splendid embroidery". "Chishang Jin" Hanfu Industry Cultural Block is located in The Lotus Pond International Fashion Center in Jinniu District, Chengdu, which is the first full-industry chain block in China with a high degree of convergence of Hanfu industry, covering the whole process of Hanfu industry research and development, design, plate making, production, sales, training, channels, capital, logistics and so on in terms of functional formats.

The relevant person in charge of Jinniu District said that the opening of the "Chishang Jin" Hanfu Industrial Cultural Block will further promote the upgrading of the Lotus Pond Area, promote new breakthroughs in regional image, industry and scene, and lay a solid foundation for building the Chengdu Rongbei Commercial Circle and promoting the construction of the Chengdu-Chongqing Area Twin Cities Economic Circle.

(China Daily Sichuan Reporter Station)