"Advertising, stuttering, and damage have become the hardest hit areas for consumers!"
Recently, consumer reports released a "Big Screen TV Pain Point Report", which restored many pain points in the use of consumer large-screen TV after the word meaning analysis of about 80,000 comment data. On the one hand, the advertising time is too long, and users often need to watch up to 20 seconds or even half a minute of advertising after booting; on the other hand, some boot advertisements cannot be closed, or the closing rules are very complicated, and the user's normal consumer experience is invisibly raised.
In the pain points of the big screen, the problem of boot advertising psoriasis has become a huge obstacle for users to enjoy a better experience.
But at the same time, there are also many industry manufacturers from their own, based on the deep insight into the user experience, the first to participate in the battle against boot advertising. In 2019, the first generation of Honor smart screen was officially released, which not only innovated multi-screen collaborative play, but also led the trend of no advertising in the industry. As an advocate of switching on and off without advertising, the honor smart screen has influenced the entire industry through itself, and promoted the emergence of the "off" button of the large-screen switch machine. Not only that, Honor's Honor Smart Screen X2 has been highly recognized by the industry and users for its ability to innovate in the Internet, and won the "Science and Technology Innovation Award" issued by the China Electronic Video Association.
The glory smart screen X2, which has been recognized by the industry, has also become the first choice for users to create a smart life. Recently, the glory smart screen X2 also appeared in the Beijing Satellite TV "Warm New Home" program as a "designated smart home appliance". The well-known Chinese designers in the show also recommended this product to the audience. This has aroused great concern among consumers and the industry.
Although it entered the game late, the glory smart screen has become the backbone of the industry with strong technical force and product strength, and has achieved the cross-level performance of switching on and off without advertising, multi-screen collaborative interconnection innovation, and three-year machine quality assurance.
Level 1: No ads on and off the machine
Since the birth of smart TVs, "on and off advertising" has come into being. It does not care about the user's feelings, forcefully invades the user's home, and occupies the user's sight and time in a dignified manner.
Although users have been suffering from "turning on and off the machine advertising" for a long time, it still appears in the new TV products of major manufacturers year after year. This situation, from the glory of the smart screen into the industry, there has been a change. When the honor smart screen was released, it promised to never have a "switch on and off advertisement", bring users a more pure and pure use experience, and truly return the right to choose to the consumer itself.
In the recently launched Honor smart screen X2, Honor continues to insist on switching on and off without ads. In the report survey of consumer reports, Honor is also one of the few brands that still insists on this. In the face of the "boot advertising" profit model, Honor Insurance has a different view. At the 2020 GMIC conference, Honor CEO Zhao Ming believes that boot ads do not conform to business logic, and Honor will continue to strengthen the reform of switch-on advertising and give users a transparent market.
To this end, with the help of software and hardware integration research and development ideas, Honor smart screen X2 to achieve a speedy boot experience. Standby state 1 second to start, shutdown state 2 seconds to start, users can open the smart screen can enjoy wonderful content. No on-off ads, no lengthy waiting time, this is a good experience that large-screen products should have.
Leapfrog level two: multi-screen collaborative interconnection innovation
The arrival of the wave of Internet of Everything technology makes the intelligent terminal more closely connected together, the large screen is no longer an isolated terminal, the user's scene needs have become more complex, the traditional large-screen design ideas have been unable to cope with the pain point demand generated under the composite scene, manufacturers must be based on the interconnection terminal ecology to global insight, in order to better create a satisfactory product and ecological experience for users.
Honor is the only enterprise in the domestic industry that has both underlying interconnection technology and innovation capabilities. With the comprehensive reconstruction from the system layer to the application layer to the experience layer, the Honor Smart Screen X2 can be interconnected and coordinated with mobile phones, laptops, tablets and other terminals. For example, on the basis of ensuring low latency and high quality, honor smart screen X2 supports the leading gameplay of local 4K HDR10 mobile phone local video wireless screen projection (currently only support honor magic3 series mobile phones). Users can enjoy a high-quality interactive screen projection experience in real time through the local 4K HDR10 wireless screen projection of Honor Magic3 series mobile phones.
Level 3: Sound and picture quality expressiveness
Sound and painting is the primary criterion for measuring experience, and solving the pain points of sound and painting is the first battlefield of manufacturers' technology competition. Honor smart screen X2 is equipped with 1.07 billion colors wide color gamut full color screen, using 4K ultra-high definition full screen design, through ultra-narrow border and minimalist design to focus the visual focus on the screen, to create a full-screen vision for users and cause visual impact. With a high color depth of 1.07 billion colors and a wide color gamut of 92% DCI-P3, the Honor Smart Screen X2 can delicately restore the true colors of nature. Coupled with the magic picture quality engine, the contrast and color of the picture can appear more colorful.
In terms of sound quality, the Honor Smart Screen X2 is equipped with two 10W speakers, using an independent large sound cavity design, and the bass audio is more prominent. Combined with professional sound tuning, the overall sound effect can be more shocking and immersive. Whether it is watching a movie blockbuster or a daily variety show, it can bring a good sense of presence restoration.
In the reports reported by consumers, the Honor Smart Screen X2 also has a good product performance. Combined with factors such as price, the large-screen experience brought by Honor Smart Screen X2 is to exceed the products at the same price, and can create differentiated advantages.
No advertising on and off, innovative interconnection experience, audio and picture expression, honor smart screen X2 in these three dimensions to achieve experience leapfrogging. Most notably, users can also enjoy a three-year warranty service on the first day of sale. In fact, this is also one of the places where users are extremely concerned. According to the report data reported by consumers, consumers pay more and more attention to quality and put forward higher requirements for quality assurance policies. At present, the industry warranty policy is a one-year warranty for the whole machine, and the warranty for the main components is three years, which cannot fully meet the needs of users. Therefore, the introduction of Honor's three-year warranty policy is undoubtedly beneficial to consumers, better protecting the consumer experience, and also highlighting the confidence in their own quality.
Because of this, the Honor Smart Screen X2 has become one of the most concerned TV large-screen products at present, and has become the main product of JD.com and Tmall Double 11. Among them, 55 inches to the hand price of 1999 yuan, 65 inches to the hand price of 2699 yuan. For friends who need to buy products on Double 11, I believe that honor smart screen X2 will gain a lot of favor.
Insisting on switching on and off without advertising, launching a three-year warranty service for the whole machine, and creating an innovative experience, the Honor Smart Screen X2 joint platform has also brought consumers more preferential prices. While benefiting users, it is also conducive to further improving the brand voice of the glory smart screen. The strong rise of the glory smart screen will also promote other manufacturers to strive to improve the experience. This is extremely beneficial to the overall progress of the industry and the improvement of the consumer experience.