On September 17th, the Publicity and Marketing Promotion Conference of Wuji in Yanjin County, Yunnan Province was held in Kunming.
The purpose of this event is to reconstruct the brand of Yanjin Wuji, fully promote rural revitalization, promote farmers' income, let Yanjin Wuji go out of the mountains and go to the whole country, so that more citizens can eat ecological nutrition, food and medicine, and delicious and fragrant ingredients.
It is reported that the Yanjin black bone chicken is named after its origin and main production in Yanjin County, Yunnan Province. The pottery chicken relics of the Eastern Han Dynasty found in Yanjin archaeology have a history of more than 1,800 years. Yanjin black bone chicken is a unique warm and humid, green water and green mountains in the natural ecological environment of Yanjin, after long-term natural breeding and careful breeding and formation of black bone chicken rare bird breeds, set the taste, health care, nutrition in one; to the upi, black meat, black bone, internal organs are dark black as a significant feature; rich in calcium, iron, zinc, selenium and other mineral elements and 16 kinds of essential amino acids, with high protein, low fat significant characteristics; not only the meat is tender, delicious, but also enhance the physique, anti-aging, longevity, longevity, The effect of emollient beauty has the reputation of "eating as the crown of meat". It has been designated by authoritative chicken experts as "the only black-boned chicken rare bird breed in Yunnan, one of the few in the country, comparable to the world's famous chickens".
Since 2019, Yanjin County has reconstructed the black chicken brand, firmly established the awareness of 10% of the fine products on the top and the spire, and strictly implemented the "five norms and two unifications" breeding norms. At present, the Dianfeng breeding farm that incubates 6 million chicken seedlings per year has been completed and put into use, 3 deheated farms with 1 million chickens per year have been put into operation, 2680 ecological breeding chicken coops have been fully fed, the processing plant that slaughters 10 million chickens per year has been produced and operated, and the traceability and controllable system from incubation to breeding to table has been officially launched. It is planned that by 2025, the county will produce 10 million black chickens and achieve an output value of more than 1.5 billion yuan.
At the promotion meeting, Yanjin County held a signing ceremony for the Wuji project with Haolong Group, Luyuan Company and Bencheng Company.
The Wuji Marketing Promotion Conference is the first activity of Yanjin to carry out special marketing in large and medium-sized cities, and next, Yanjin County will fully dock with Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Chongqing and other cities to carry out special marketing, open up sales channels, and let Yanjin Wu bone chicken fly out of Yunnan, fly out of China, and sell to all over the world. (China Daily Yunnan Reporter Station)