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September 12,
"Overseas anchor punch card ecological Kunming" activity
Walking into Anning Eighth Street,
7 overseas anchors and a number of mainstream media in China
Experience Tranquility 8th Street on the ground
Ecological environment, flower industry,
Folk culture, Ichii Life,
Convey the voice of tranquility to the world and tell the ecological story well
On the occasion of the 30-day countdown to the 15th Conference of the Parties to the United Nations Convention on Biological Diversity, the event was guided by the Information and Publicity Department of the PREPARATory Office of COP15 Yunnan Province, and sponsored by the Asia-Africa Regional Language Program Center of the Central Radio and Television Corporation and the Propaganda Department of the Kunming Municipal Party Committee of the Communist Party of China.
During the three-day event, Anning Eighth Street, as one of the punching points among the crowd, showed the foreign anchors the "Red Face Flower Language" of Rose Valley, and presented a series of wonderful experience activities with the theme of "There Are Flowers To Say".
The scene of the event
French anchor Julian, American anchor Chris, and multilingual anchors with target countries such as Laos, Indonesia, and Myanmar, with millions of fans, broadcast on social media platforms such as Twitter, Facebook, and Youtu, as well as on international online multilingual websites, through live webcasting, video and text connections, and other means.
At the same time, the official pages of Anning Facebook and Twitter ,"Discover Tranquility", simultaneously broadcast live events (@DiscoverAnning).
The first stop of the event
The anchors came to an anning eighth street connected to the village of small steep mountain,
Go into the field,
Pick the next bright rose with your own hands under the shade of the green mountains,
Smell the sweet fragrance of the roses,
Listen to the stories of the local development of the rose industry and the revitalization of the countryside.
"What is a heavy-petaled rose?" "How long has the history of rose cultivation on Eighth Street?"
Under the introduction of Li Zhenghai, general secretary of the party branch of Lianlian Village, overseas anchors had a deep first impression of ecological tranquility.
The second stop of the event
Overseas anchors came to Anning Rose Valley Food Co., Ltd.,
As soon as you enter the visiting area, a strong floral fragrance comes to your nose.
"It's a happy and romantic thing to work in a place like this," lamented Indonesian anchor Maninning.
Following the introduction of the staff, the anchors visited the process of petal shedding, machine screening, breaking sauce, manual sorting, etc., and learned how a flower becomes a variety of flower derivative products.
The third stop of the event
Everyone walked into the rose flower cake making workshop,
Under the instruction of the flower cake master hand in hand, do it yourself,
Experience how to make rose flower cake and rose flower sauce.
The homemade flower cake was engraved with a unique mark by the anchors, and after 30 minutes of baking in the oven on the spot, the "Made on Eighth Street" flower cake won the praise of everyone.
Dinner time
With the arrival of dinner,
The team of rose feast chefs serve one by one,
To introduce you to a variety of dishes with strong local characteristics,
From the production process to the taste of the dishes.
△ Morning culture courtesy of the picture
During the banquet, the guests and hosts exchanged local ecological characteristics, folk customs, agricultural industries and some unique plant knowledge from time to time, this process, the anchors used different languages and different forms to broadcast and interact with the fans on the spot, so that friends around the world felt the unique charm of Rose Valley.
A half-day tranquil Rose Valley experience
Ends when twilight approaches,
Tranquility of this side of the water and soil,
The roses with a striking fragrance,
Rustic folk customs,
Natural ecological scenery,
It left a deep impression on overseas anchors.
"This is the most grounded stop of our trip so far, and it is also the most impressive and surprising stop for us, I can't imagine that the countryside in southwest China is so ecological and beautiful!" French anchor Julian said.
It is reported that the theme activity of "Overseas Anchor Punch Card Ecology Kunming" lasted for three days, and as of 12:00 on September 13, the total reading volume of related products on overseas social platforms reached 6.48 million, and the total interaction volume was about 600,000. CCTV International Online, Sina, Tencent, Sohu, NetEase and other domestic websites have released the content of the event.
All-media reporter: Jiang Linkun Xie Gang (text/photo) Some of the pictures are courtesy of morning culture Editor: Wang Heng