"Life is about letting go, but sadly, I haven't had time to say goodbye to you yet." This classic line in the movie "The Fantasy Drifting of Young Pi" is most suitable for the current shrimp rice.
"Shrimp Music will be closed in January next year", this news from the industry, the official has not been debunked, and now it is still rippled on the Internet. Sad fans even shouted outstanding slogans to express the difficulty of shrimp rice. Everyone doesn't want to say goodbye, but they know that even if it is not at this moment, Shrimp Music will not accompany everyone for too long.
Niche singers and independent musicians, these music circles "small fish and shrimp" have flourished in the pond of shrimp rice, they and the platform smell, temperament, mutual achievements, together to create a unique fan stickiness and musical atmosphere, showing a small and beautiful independent state, loved by many senior music fans.
In 2013, it was the highlight of the turning point in the fate of shrimp rice. This year, Shrimp Music was pocketed by Ali. The year that followed, independent musicians became popular. Independent musicians such as Pang Mailang, Ma Wei, Song Dongye, Yao Thirteen, Pain Yang Band, and Sound Toys have successively detonated the music scene.
This should have been a story of capital plus body and fairy fighting, but after a few years it looks like the beginning of shrimp falling into the abyss. From the moment he was chosen, Shrimp Mi wandered "I can't help my life". On the one hand, it is loved by people who "understand it" without eating human fireworks, and on the other hand, it is besieged by the chai rice oil and salt that survives.
A large number of niche music fans are still partying here, as if the end will never come. Japanese rock, G-Funk, metal music, Progressive House, etc. can all find resonance in shrimp rice. They see themselves at the top of the chain of musical contempt, believing that "I am who I am, a spark of different colors." ”
Fans are naïve, they want music to belong to music. Outside of music, survival is realistic, and the dilemma is approaching step by step, slowly exhausting the patience of capital. C-end charging is difficult, B-end copyright costs are large, income can not be made, this decadent and mournful situation, so that Ali began to dislike shrimp music.
Before and after "Double 11", many Taobao 88VIP members will find that this membership card is synchronously given to NetEase Cloud Music Vinyl VIP members. Ironically, Ali's new favorite is exactly the opponent of Shrimp Rice. The capital chose shrimp rice and gave up shrimp rice. Whether NetEase Cloud will become the next shrimp is difficult to say, but shrimp has no way back.
In 2018, the day of "Double Twelve", it was originally Ali's celebration. On this day, Tencent Music officially landed on the New York Stock Exchange, making Ali unable to laugh at his own festival.
The lack of copyright awareness, consumers are not used to paying, and the survival of musicians is difficult, which has been a long-term accumulation of shortcomings in the music industry. Tencent used a powerful copyright harvest to pry open the pockets of 800 million users. Since then, these users have been trapped and cannot find another piece of copyright-rich sky. And this big era of Internet music, in addition to the first, is still the first.
Now look, losing the copyright war is not Ali losing to Tencent, but Shrimp Mi losing herself. Here, after the skateboard shoes, there is no "Joseph-Pang Mailang", after Zhao Lei, there is no "our time", Liang Xiaoxue sings "the problem that time has not solved", Li Zhi's memory is still stuck in "Zhengzhou", and Ma Wei's story remains in the "isolated island".
Ten years of empty, shrimp rice eventually reduced to "shrimp rice". (Beijing Business Daily)
![This fish was not as big as shrimp when it was born, and the same kind of residue was eaten, and the victor even the killer whale retreated[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)