Model selection has always been one of the best ways to meet the individual needs of different consumers, but we have also seen a lot of high optional package prices, or too many "necessary" configuration options. It has to be said that some models regard the option as another "profit cow", which makes consumers " both love and hate" the attitude of model selection. With the rise of Chinese brands, more and more Chinese brand models have begun to provide options to enrich the competitiveness of products. For example, the Changan UNI-K, which has just launched a new model.
Changan UNI-K is no stranger to everyone, this represents the Changan brand upward medium-sized SUV, with a dynamic design, high technology configuration performance, and excellent power system support. The two newly launched models have become the "entry-level version" and "secondary top match" of Changan UNI-K, with official prices of 145,900 yuan and 172,900 yuan respectively. And Changan UNI-K also provides customized optional kits for the two low-end models to meet the individual needs of consumers with limited budgets. (Note: The pictures in this article are not two new models)
<h1 class="pgc-h-arrow-right" > Changan UNI-K "not picky" but "eats too much"? </h1>
With the blessing of SUVs, Chinese brands have successfully broken through the "joint venture ceiling" of the once 100,000 yuan level. As Chinese brands further rise, there are more and more Chinese brand SUVs with positioning and pricing of more than 150,000 yuan, such as Changan UNI-K and Geely Xingyue L. While the Changan UNI-K positioning is a medium-sized SUV, the official positioning of the Geely Star-Yue L is a compact SUV. But the two models are relatively close in terms of price, power, and even space.
Both the Changan UNI-K and the Geely Xingyue L are equipped with 2.0T turbocharged engines. The difference is that the Changan UNI-K is uniformly adjusted throughout the series, with a maximum power of 171kW and a maximum torque of 390N·m. The Geely Star-Vietnam L offers two tunings, the standard power version has a maximum power of 160 kW and a maximum torque of 325 N·m. The high-power version has a maximum power of 175 kW and a maximum torque of 350 N·m.
Relatively speaking, the engine of Changan UNI-K is not "picky" and can be filled with No. 92 gasoline, but the comprehensive fuel consumption under the NEDC standard reaches 8.4-8.9L/100km, and it eats relatively much. Geely Star Yue L is required to refuel No. 95 gasoline, but the combined fuel consumption under the NEDC standard is 6.8-7.8L/100km. Of course, the difference in fuel consumption is probably also affected by the size of the car.
After all, Changan UNI-K is positioned as a medium-sized SUV, and its curb weight reaches about 1.9 tons. The maximum maintenance mass of Geely Xingyue L is not more than 1.8 tons. This is also obvious in terms of size, although the Geely Star L has a "body" of the upper level, but in the length and width of the body, there is still a significant gap with the Changan UNI-K. However, in terms of specific spatial performance, Changan UNI-K shows the aura of a medium-sized SUV in terms of leg space. However, due to its sporty exterior design, there is a certain compression of the rear head space, which is not dominant in the face of the traditional shape of the Auspicious Star Yue L.
<h1 class="pgc-h-arrow-right" > the new "pauper" option is very valuable, and the sub-top is decent</h1>
As mentioned at the beginning, the two new models launched by Changan UNI-K have become the new "cai version" and "sub-top match" in the product sequence. Officially called "Deluxe", this new entry-level model still looks well deserved. Full-speed adaptive cruise, panoramic imagery, panoramic sunroof, Sony speakers and other configurations have been retained. On the basis of 8,000 yuan cheaper than the superior type, the wheel rim is mainly reduced to 19 inches, and the front radar, electric trunk, and full LCD instrument are eliminated.
However, budgets are limited, and consumers with high requirements do not have to rush. The optional package launched by Changan UNI-K this time is mainly facing the luxury type and the excellent type, which are two low-end models. For example, the "sports streamer kit" that can be optionally installed in both models includes split LED daytime running lights, flowing water turn signals, rear privacy glass, high-brightness black trim strips on side windows, etc., with an optional price of 1999 yuan.
In addition, practical configuration can also be achieved through optional equipment, such as the luxury type spends more than 2499 yuan, which can upgrade the functions of multi-layer sound insulation glass, front seat heating/ventilation, electric adjustment of the co-pilot, and adjustment of the waist support of the main driver. Due to its own configuration, the Excellence type has missed the last two items in the optional package, but the optional price has also been reduced to 1999 yuan. Finally, if you "pack" two options, the total price of the deluxe type only needs 3999 yuan, and the excellent type needs 3499 yuan. Judging from the optional content, it is still quite cost-effective.
As for another new car, "All-Wheel Drive Premium", it has been reduced by 12,000 yuan on the basis of the top "All-Wheel Drive Premium". In terms of configuration, active safety features such as lane departure warning and lane keeping assist are mainly reduced, as well as the reduction of rim size and the number of speakers. Relatively speaking, it is still basically in line with the performance of the difference between the two. However, compared with another four-wheel drive entry-level "all-wheel drive excellence", on the basis of only 4,000 yuan, the front seat heating /ventilation, as well as multi-layer sound insulation glass, the performance is still good.
Summary: After about half a year on the market, Changan UNI-K brought these two new models to supplement and provide configuration options for low-end configurations. Judging from the price difference, configuration, and cost performance of the new model, the sincerity of Changan UNI-K is still quite good. Especially in terms of lowering the threshold of models, it should be said that a lot of effort has been made. The two new models are believed to boost the overall sales performance of Changan UNI-K.