Recently, a "quantum comb" has attracted attention on the Internet. Beijing Youth Daily reporter searched and noticed that at present, many online merchants are selling this comb, and call it a "quantum product", claiming that it can clean hair follicles, clean up garbage toxins, treat hair loss, etc., and insist on using it and even turn white hair into black hair. Some experts said that at present, quantum technology is mainly used in the field of scientific research, and has not been applied to the civilian field, and consumers should be vigilant when they see related quantum products.
"Quantum Comb" is a hot seller online
Seller says "white hair turns black" in three months
Recently, with the development of the field of quantum physics research, many "quantum products" have also come into being, such as "quantum water cup", "quantum pendant", "quantum insoles" and so on. Recently, a "quantum comb" has attracted attention on the Internet.
On March 15, the Beiqing Daily reporter searched and saw that many merchants on the online shopping platform are selling this "quantum comb", with prices ranging from more than 20 yuan to 299 yuan, and some monthly sales can reach more than 1,000 pieces.
The relevant product pictures show that the comb is printed with the words "quantum patent comb", and there is a string of patent numbers below, and the product packaging describes that combing hair can "enhance the activity of melanocytes, increase the number of hair bulb melanocytes, and the 'nutrition' of black hair can be supplemented."
According to one store, this comb can remove hair follicle dirt, remove dandruff, remove head oil, activate the growth of hair genistein cells, promote the regeneration of black hair, inhibit hair loss, prevent the production of geriatric diseases, promote metabolism, and relieve cervical pain. The merchant said that the use of this comb can grow hair, and it has the effect of "white hair turning black" after about three months of use.
Another merchant said that the comb is a "quantum product" that can improve microcirculation, but when the Beiqing Daily reporter continued to ask what is quantum, the merchant has not replied.
Patented as "Hair Dryer"
Some consumers say the effect is "not as good as advertised"
According to the patent number on the comb, the Beiqing Daily reporter inquired that the patent invention name is "no-wash comb", which was applied for in 2016, and the abstract shows, "The comb is equipped with a descaling channel, during the combing process, dandruff and other dirt can be temporarily stored in the descaling channel, after the combing end, the core teeth will push out the dirt in the descaling channel, and then clean the comb teeth and core teeth, without the use of shampoo, and without complex shampoo procedures, in the normal combing process can be cleaned at the same time on the hair and scalp, convenient and fast." However, there is no mention of quantum, hair growth, and inhibition of hair loss in the patent introduction.
For the effect of purchasing this comb, many netizens also have mixed reviews. Some netizens said that combing hair with this comb can indeed comb out some dandruff and grease. But some people said that the effect after use is not as good as advertised.
A Mr. Huang, who had purchased the comb, said that he had bought a comb after seeing the propaganda that combing his hair could turn white hair into black hair, but after using it for more than a month, he did not feel as good as the publicity effect. "Combing your hair does feel like you can massage the scalp, but any comb can achieve this effect, and after using it, I feel that my hair is getting whiter and whiter, and I haven't used it since."
Merchants use quantum concepts to exaggerate propaganda
Related products need to be vigilant
In addition to quantum combs, quantum water cups, quantum skin care products, quantum instruments and other products are also selling well on the Internet, but some experts said that many products have nothing to do with quantum research. At the beginning of 2020, Pan Jianwei, China's "father of quantum", quantum physicist and professor at the University of Science and Technology of China, mentioned in his speech that many products or sayings are popular in the market, showing that the public still knows very little about quantum science and needs high-quality, deeply rooted scientific popularization.
On March 15, the Beiqing Daily reporter consulted Lin Mei, a doctor of physics at the University of Science and Technology of China, who said that at present, quantum research is still concentrated in the fields of communication and computing, mainly in the field of scientific research involving the national economy and people's livelihood, which is a complex system engineering, and other fields are still in the research and development stage, and have not yet been applied to the civilian practical stage.
Lin Mei said that the research and experimental conditions of quantum technology are very harsh, and it is not possible to conduct research and development at room temperature and in the air every day, and its research also relies on the platform jointly built by multiple enterprises. For many merchants to promote the sale of goods in the name of quantum, Lin Mei said that many goods are only titled in the name of "quantum", exaggerating the efficacy of products, and consumers should remain vigilant in the face of such products.
Text/Reporter Guo Linlin Coordinator/Jiang Shuo
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survey
What is the origin of more than 2,000 "quantum companies" that emerge in a year?
"Quantum energy waves resonate harmoniously with human bioelectricity, deeply nourishing delicate skin" "Using the principle of quantum entanglement to make crops absorb more fertilizer, pests cannot lay eggs" "Quantum wave-particle duality is yin and yang, scientifically explaining feng shui"... As the "star" of the innovation industry, quantum technology has attracted much attention in recent years. The reporter's recent investigation found that in the past year, more than 2,000 various types of "quantum enterprises" have emerged across the country, whether these enterprises reflect the new momentum of the industrial market potential, or are they "pseudo-innovations" that rub hot spots?
Endless
"Quantum + traditional industry" products attract attention
Quantum water, quantum necklace, quantum cigarette box, quantum glasses, quantum mobile phone film... Searching on e-commerce websites, all kinds of "quantum goods" emerge in an endless stream, dazzling.
These commodities "graft" the principles of quantum mechanics with traditional industries such as cosmetics, agriculture, food, clothing, and automobiles.
Its common features are expensive, "powerful", and the magical description of "scientific principles" is even more "eye-catching".
"Your cells are losing energy every day!" A quantum mask product claims that it can release quantum energy waves, use the principle of frequency resonance, resonate harmoniously with human bioelectricity, improve microcirculation, deeply nourish and tender skin, "purify the skin tone, tighten the skin, and transform you into a goddess of 'frozen age'!" ”
The reporter found that some so-called quantum commodities have also continuously raised the "theory" to a new height.
For example, the "quantum biological fertilizer" launched by a fertilizer company in a province in North China claims to apply the principle of quantum entanglement, "resonate with the quantum energy with crops", turn large molecules into small molecules, thereby increasing the fertilizer utilization rate to 90%; it can also use the vibration principle to make pests unable to stop and lay eggs, so as to achieve insect repellent effect.
The founder of a "quantum public opinion research institute" in a province in South China claimed that he had found the "scientific basis" of feng shui from quantum theory.
"The biggest property of quantum is that it has wave-particle duality, the wave is the 'yang' in yin and yang feng shui, and the grain is the 'yin', which is why feng shui works." He said proudly that this made him surpass his peers from a theoretical height and reach the peak of the industry, "Many feng shui masters say that the head is the Tao, but in the end they can't say why, and I solved the fundamental problem." ”
Don't be fooled
Quantum technology has not yet entered the public life
"Mask + quantum energy wave", "fertilizer + quantum entanglement", "feng shui + wave particle duality", these propaganda is credible?
"Quantum energy waves are words that are generated, and quantum entanglement, wave-particle duality, etc. are indeed quantum physical terms, but they are used here in a rigid way, and there is no scientific basis."
Tang Shibiao, a doctor of physics and deputy chief engineer of Keda Shield Quantum Technology Co., Ltd., said that at present, the real application field of quantum information technology is mainly in quantum communication, quantum computing and quantum precision measurement, and other fields have not yet been practicalized. Under the banner of "quantum + daily necessities", they are generally rubbing concepts, telling stories, and may even be suspected of fraud.
How to identify whether a product uses quantum technology? Experts say that it depends on whether it uses the coherence, superposition and other properties of the quantum, and if it is not used, it is rubbing the concept. A simpler approach is to remember that quantum technology has not yet been applied to mass life at this stage.
Guo Guangcan, an academician of the Chinese Academy of Sciences, said that like quantum water, quantum insoles, quantum glasses, etc., are all hyped with new concepts, "Quantum technology has not yet been used by the people, and it is impossible to do it in a short period of time, and it is impossible to reach the level of entering thousands of households soon." ”
Guo Guangcan said that the threshold of quantum technology is very high, and it is still difficult to make a useful professional instrument and equipment. "Quantum is a very important new technology in the future, which will increase human productivity, but it will take a long and arduous process."
Be wary of bubbles
Investigate and punish illegal enterprises with quantum technology as a gimmick in many places
The "first quantum revolution" triggered by the theory of quantum mechanics has spawned major applications such as semiconductors, lasers, and computers. Since the beginning of the new century, new quantum technologies have emerged intensively, indicating that the "second quantum revolution" has entered the starting period.
At present, quantum technology is on the "eve of the industry" from scientific exploration to product research and development, and the establishment of "quantum enterprises" has also become a boom.
The reporter learned from tianyancha and other platforms that in the past year alone, more than 2,100 "quantum enterprises" of various types have been established across the country, and these enterprises are either named "×× quantum companies" or indicate quantum products within the scope of business.
The main business of many "×× quantum companies" has nothing to do with quantum technology, such as quantum construction companies, quantum logistics companies, and quantum sports companies. One entrepreneur registered 9 companies and named 8 of them "Quantum", distributed in mining, agriculture, tourism, consulting, pension and other industries.
If such enterprises are still just catching up with the fashion in the name, the other type of enterprises are marked with "quantum" in the scope of operation when they obviously do not have technical capabilities, and the motives are questionable. For example, the business scope of some trading companies also includes "quantum technology research and development and application".
"Quantum is a cutting-edge technology, and only a few companies have R&D capabilities at present." The relevant person in charge of the Science and Technology Department of Anhui Province said that Anhui is one of the provinces with the largest number of quantum technology enterprises in the country, but there are only 13 real quantum enterprises at present, plus supporting related enterprises, and there are only more than 40.
It is understood that at present, the market supervision departments in many places have filed cases to investigate and punish illegal enterprises with "quantum technology" as a gimmick, involving illegal advertising, false publicity, marketing fraud, etc., and the suspected crimes have been handed over to the public security organs.
The reporter learned from the Hefei Municipal Market Supervision and Administration Bureau that when registering the name of the enterprise and filling in the business scope, "quantum" is not a word that is included in the negative list. The emergence of new things has two sides, and the market supervision department is tolerant and prudent.
Li Shengli, deputy dean of the Law School of Anhui University, introduced that the Consumer Rights and Interests Protection Law, the Advertising Law and other laws are clear that consumers can claim compensation for damage to their rights and interests due to false publicity. Once you enter the "pit" of fake quantum, you can reflect it to the market supervision department and also protect your rights according to law.
"We can't let 'Li Ghost' ruin the reputation of 'Li Kui'!" A number of leaders of quantum technology companies said that fake quantum products and enterprises have a negative impact on the prospects of the industry.
"It is understandable that some bubbles have appeared in new industries, but if you let the 'Li Ghost' speculate on concepts and make quick money, it will not only ruin the image of the industry, but also may crowd out the market and resources, and reverse the elimination of real quantum enterprises." Guo Guoping, a professor at the University of Science and Technology of China and chief scientist of the major national research project "Semiconductor Quantum Chips", said.
Text/Xinhua News Agency Photo/Visual China