Gancai Network strives to promote the action strategy of Gancai out of Jiangxi and facing the world

Author Ding Zhihui

In order to actively respond to the government's call for the "Three-Year Action Plan for Jiangxi Province to Build a Brand of Gancai (2021-2023)", gancai.com led my team to lead the organization of gan culture experts and celebrity chef teams, and at the same time, using our superior network resources in the Greater Bay Area, as the world's only professional Gancai website founded by Jiangxi people at the end of November 2020, and a platform for the online and offline integration of Gancai industry. Work with the whole society to create a number of Gancai business cards, consolidate and enhance the influence of Gancai, accelerate the development of gancai industry, effectively form a complete industrial chain, and cultivate Gancai professionals.

Gan cuisine culture has a long history, but among the eight major cuisines in the country, gan cuisine can not find a place. This has to cause us to think deeply, how to excavate the historical background of this oriental pearl, so that Gancai to the whole country, is a serious issue placed in our Gancai network.

This article will explore the excellent brand of Gancai, enhance the cultural taste of Gancai, advocate the concept of healthy diet, and vigorously promote Gancai to the whole country to expound the action strategy of Gancai.com.

First, Gancai network to explore the excellent brand of Gancai

Brand is a company's magic weapon in the market. Excellent brands are the magic weapons in the market economy. Gancai (also known as Jiangxi cuisine) has a long history, and is a "hometown dish" with a strong local flavor that has developed on the basis of inheriting the "literati cuisine" of previous generations. The main flavor characteristics of Gancai are: original taste, thick oil, strong taste, salty and spicy. Its historical heritage has laid a profound historical and cultural foundation for us to discover the excellent brand of Gancai.

Gan cuisine is mainly composed of the five major schools of Nanchang, Shangrao, Jiujiang, Gandong and Gannan that penetrate each other and incorporate local dishes from other cities in the province. Traditional Gan cuisine has changed and developed over time, and today's Gan cuisine is mainly composed of Yuzhang cuisine, Xunyang cuisine, Gannan cuisine, Raobang cuisine and Pingxiang cuisine.

"Yuzhang Old County, Hongdu New Province." The stars are divided into wings and the ground is connected to the Henglu. Three rivers and five lakes, control the barbarian thorns and lead Ouyue. The Tang Dynasty literary scholar Wang Bo's "Preface to the Tengwang Pavilion" begins with a poetic language to determine the geographical location of Jiangxi. Jiangxi belongs to Wutou Chuwei, and some areas belong to Yue, so the eating habits of Jiangxi people have the characteristics of Wu, Chu and Yue. Spicy nature, no less than Hunan, Sichuan. Served with sweetness, it resembles the flavor of Wu cuisine. Eat raw and fresh, which is also the flavor of Yue cuisine. The flavor of Yue cuisine in Jiangxi contains both Zhejiang and Guangdong flavors.

It can be seen that Jiangxi's food culture has both Shu, Xiang, Hubei, Anhui, Zhejiang and Cantonese flavors, and has formed its own characteristics on the basis of a variety of flavors. Gan cuisine also pays attention to the fresh and spicy taste, cleverly avoids the Sichuan cuisine is too spicy, the Su cuisine is too sweet, the Lu cuisine is too solid, taking into account the southeast, southwest and northwest and its own school, well-known at home and abroad.

Although the Gan cuisine is very distinctive and inclusive, it does not belong to the list of eight major cuisines, and it does not have its own big brand in the national catering market. In first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, there is not a single chain of large-scale Gancai brands. In this regard, the chain stores of the Hunan cuisine brand are unique, all over the country, especially in the Pearl River Delta region, with many stores, which is the most direct brand display place and the publicity position of Hunan cuisine culture.

The emergence of Gancai Network is to solve the problem of Gancai's nominality, based on Jiangxi, with the help of our team's superior resources in the Greater Bay Area, to help Gancai, explore Gancai, and go to the whole country.

First of all, our Gancai network operation team, through communication and negotiation, has reached cooperation with dozens of media such as Xinhua News Agency, China News Service, Baidu, Today's Toutiao, Tencent Video, and Phoenix Network. For Gancai Network to go to the whole country and the world to solve the problem of media publicity channels, so that more people can understand the grand goal of Gancai Network. Gancai network to the whole country, is to lead our Gancai culture, Gancai brand and more Gancai culture celebrities, Gancai famous stores, Gancai famous enterprises to the country.

Secondly, we will set up Gancai network information centers in counties and cities in Jiangxi and even all over the country. Jiangxi has 1398 townships that can create dishes, and each township recommends a local special gan dish to the local Gancai Network Information Center, and there are 1398 special Gan dishes, which are selected by an expert team led by Professor Tu Xufeng, the godfather of the kitchen industry. Then Gancai.com applied to the intellectual property department for protection. We have 100 counties and 11 cities in Jiangxi, and on the basis of 1398 special gan dishes, we have selected 111 special and exquisite gan dishes.

Third, we will recruit 111 Gancai culture communicators (females) and Gancai culture inheritors in 111 cities and counties in the province, and train them to participate in our Gancai culture promotion and publicity activities.

Fourth, we first set up 11 Gancai complexes in 11 cities. Outsiders can come to Nanchang to these Gancai complexes and eat authentic and distinctive Gancai. When the time is ripe, we can open Gancai complexes in 100 counties and districts. Finally, a chain of Gancai complexes can be opened in various provinces and cities across the country. In this way, each Gancai complex can become the most direct brand display place and the publicity position of Gancai culture.

Second, Gancai network should enhance the cultural taste of Gancai

Excellent Gancai brands must be supported by rich historical and cultural heritage. Since ancient times, Jiangxi has enjoyed the reputation of "Wuhua Tianbao, Renjie Diling". Coinciding with the prosperity of academy education and the prevalence of reading and seeking fame in the Song and Ming Dynasties, Jiangxi culture was full of talents, opening sects and establishing sects, leading the trend of the times. Yan Shu, Ouyang Xiu, Wang Anshi, Zeng Gong, Huang Tingjian, Lu Jiuyuan, Yang Wanli, Wen Tianxiang, Xie Jin, Tang Xianzu, etc. are the most outstanding representatives. During the Ming Hongwu period, there were 881 jinshi in the country, and there were 147 in Jiangxi. Coupled with the beautiful mountains and rivers in Jiangxi and the unique scenery, whether it is the emperors and generals who have come to visit, the literati and inkers, or the local growing literati talents, they have influenced the food culture of Gancai and left many good stories through the ages. For example, Zhu Yuanzhang was hungry to eat "stray chicken", Qianlong Wild Tour unforgettable "silver fish meat shreds", Fan Zhongyan appreciated "Pohu Fish Rice", Zhang Tianshi sour "Shangqing Tofu", Tao Yuanming drunkenly roasted "Chrysanthemum Hot Pot", Xu Xun was keen on "Fried Bacon with Quinoa", Zhou Yu's disease supplement "Chai Sang Duck", Wang Bozhi's "Double-layer Meat", Bai Juyi's feelings of "Homesick Fish", Tang Xianzu's love for "Frozen Rice Meatballs", Ouyang Xiu's association with "Sea Cucumber Eyebrow Pills", Wen Tianxiang's "Wenshan Chicken Cubes", and so on. It is the good story of Gan cuisine and historical celebrities that makes Jiangxi cuisine add "literati cuisine".

To enhance the cultural taste of Gancai, it is necessary to actively excavate the humanistic story behind Gancai and integrate the Ganzhou culture with a long history and profound knowledge. Stories with historical and cultural connotations are the most vital. We in Gancai network irregularly organize a group of historical and cultural experts, specially to the naming of Gancai, and the stories behind it and historical legends, cultural celebrities, and cultural landscapes into books, or electronic cultural supplies, through the Internet channel, through the country and even the world publicity. For example, Wen Tianxiang's "Wenshan Meat Cubes", Su Dongpo's "Dongpo Meat", chairman Mao's personally named "Four Stars and Moon", have been widely praised, and now they have become famous dishes. There are also very interesting stories behind the "pearl emerald white jade soup" that we heard when Zhu Yuanzhang, the founding emperor of the Ming Dynasty, was down when he fell. Three cups of chicken, red crispy meat, Yongxin dog meat and other Gan cuisine were once listed as state banquet recipes in the 1980s, and their influence is very large, these should be excavated, forming a story to promote and praise, so as to drive the Gancai brand and promote the rise of Jiangxi cuisine!

To enhance the cultural taste of Gancai, we have set up an excellent Gancai culture team. Only with the help of their education, wisdom and influence can we inject soul into our Taste of Gancai culture. Our team of cultural experts can excavate the core core of Gancai from the perspectives of history and culture, landscape culture, Taoist culture, red culture, and health culture, give Gancai culture the soul, and enhance the cultural taste of Gancai.

Third, Gancai Network should advocate the concept of healthy eating

With the reform and opening up more than 40 years ago, people's living standards have become higher and higher, but more and more people have fallen ill. In 2019, the number of people with diabetes in China was about 116 million, and China has become the country with the largest number of diabetes in the world. According to the latest data released by the "Report on the Nutrition and Chronic Disease Status of Chinese Residents (2020)", the prevalence of hypertension in ≥ 18-year-old residents in China is 27.5%, and the total number is about 300 million people, and the current situation of hypertension prevention and treatment is not optimistic. The number of cancer deaths in China in 2020 will reach 300w. According to the latest global cancer burden data in 2020, there will be 19.29 million new cancer cases in the world in 2020, of which 4.57 million will be new cancers in China, accounting for 23.7% of the world. This may be related to culture, dietary patterns, low nutrient intake, and food contamination. The top ten cancers in China in 2020 are: lung cancer, colorectal cancer, stomach cancer, breast cancer, liver cancer, esophageal cancer, thyroid cancer, pancreatic cancer, prostate cancer, cervical cancer, these ten cancers account for 78% of the number of new cancers. The latest research: 30% of Chinese die from the three "killers" are actually related to diet. The three killers are: high salt, low grains and low fruit diets.

The prevention and treatment of many chronic diseases should start with a healthy diet. As the Taiping Shenghuifang said, "Fu food can expel evil spirits, while the internal organs are safe, the spirit is refreshing, and the qi and blood are used. If you can use food to calm the boils, it is suitable for the sick, it can be said that you can work." The meaning is: If you can use food to cure diseases and evils, you can make your internal organs safe, sane, and nourish your qi and blood, which can be described as a wise doctor's superior strategy! Some experts are also questioning whether our gan dishes are all salty and spicy? Professor Fu Xiuyan, an expert on Ganpo culture, believes that not all Gan cuisine is salty and spicy. It is necessary for us to implant the concept of homologous health maintenance of Traditional Chinese medicine and food into our Gancai culture. In cooperation with Professor Tu Xufeng, the godfather of the culinary world, we will jointly create 110 healthy and healthy private dishes on the basis of dozens of Gancai health dishes developed by Professor Tu and the health dishes excavated by the people. For example, what gancai should be eaten by patients with hypertension, what gancai should be eaten by diabetic patients, and what gancai should be eaten by patients with cardiovascular and cerebrovascular diseases.

Jiangxi is a big agricultural province, good mountains, good water and good ingredients. Poyang Lake, the mother lake of the people of Jiangxi, is the only lake in the country's three major lakes that is not polluted. Medicine is not as good as food supplements. Medicinal and food homology. Each good ingredient, coupled with good water, good collocation, good technology, is not only a good dish, but also a good medicine. The organic combination of Chinese medicine culture and Gan cuisine culture will surely enrich our Gan cuisine culture.

Fourth, Gancai Network strives to promote Gancai to the whole country and the world

The establishment of Gancai Network came with a mission. It operates differently from the Eight Major Cuisines. We promote the development of the Gancai industry by creating the Gancai brand, inheriting the Ganpo culture, and enriching the culture of China's cuisine, insisting on carrying forward the integration of the classic Gancai system, and jointly creating a number of Gancai business cards with the whole society, consolidating and enhancing the influence of Gancai, accelerating the development of the Gancai industry, effectively forming a complete industrial chain, and cultivating Gancai professionals. One of its biggest highlights is the information lighting project, we first set up Gancai network information centers in counties and cities in Jiangxi, and then set up Gancai network information centers throughout the country. As Chinese restaurants are all over the world, coupled with our abundant overseas advantageous resources, our biggest goal is to set up our Gancai network information center in various countries in the world, integrate our fine Gancai into well-known Chinese restaurants all over the world, and implant the culture, soul and technology of Gancai into these overseas restaurants. We must cultivate people around the world to eat Gancai and fall in love with Gancai culture, so that our Gancai will become the "Belt and Road" or "Silk Road" on the tip of the tongue. Finally, gancai culture and Gancai network can be transformed from a cultural business card of Jiangxi Province into a cultural business card of Chinese civilization propaganda like Jingdezhen porcelain.

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