Marrying yuanqi forest, "spring ham sausage" wants to return to the mainstream market

Beijing News (reporter Wang Ziyang) on September 16, the Beijing News reporter learned from the Yuanqi Forest that the Yuanqi Forest has completed the strategic cooperation with Chundu Food Co., Ltd., in addition to funds, the two sides will also carry out more in-depth cooperation in brand, market data, product research and development, food safety and other levels, aiming to help Chundu ham sausage return to the mainstream consumer market.

The predecessor of Chundu Ham Sausage is Luoyang Meat Factory. In the 1980s, "Chundu Ham Sausage" once swept the country, accounting for 70% of the country's market share. However, in the subsequent development, due to a series of mistakes made by the management team in terms of food quality and market competition, Chundu ham sausage was gradually eliminated by the market.

It is understood that in addition to the Spring Ham Sausage, well-known long-established brands such as Shanghai's time-honored Libo Beer have also cooperated with Yuanqi Forest. In fact, Yuanqi Forest has upgraded the "rejuvenation of the national time-honored brand" as one of the company's strategies this year. Its core logic is that Yuanqi Forest helps more old brands establish links with young consumer groups by continuously exporting advantages such as management experience, market insights and product research and development.

Beijing News reporter Wang Ziyang

Edited by Li Yan Proofreader Wei Zhuo