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Naruhito Yoshioka: Japanese ghost designer

author:Cultural and creative routes

Maybe you haven't heard his name, but you must have seen his design, the torch blossom cherry blossom shape of the Tokyo Olympic Games, the shape of Samsung's first flagship store in Japan, the prestigious designer Issey Miyake, the evaluation of it is "he brought me only surprises", today The Huangcun Cultural and Creative Industry Park will introduce you to the world-famous artists and designers, Japanese ghost designers - Naruhito Yoshioka.

Naruhito Yoshioka: Japanese ghost designer

TOKUJIN YOSHIOKA

Naruhito Yoshioka: Japanese ghost designer

In 1967, Yoshioka Washito was born in the southern Japanese island of Kyushu, in 1983 entered the Kuwasawa Design School in Tokyo, studied interior design and industrial design, studied under the famous designer Shiro Kuramata, in 1988 was recommended by Shiro Kuramata to work at issey Miyake's office, in 2000, he established his own Yoshioka Naruhito studio, many works are collected by museums and art galleries in many countries, and also cooperate with BMW, Shiseido, Hermes, Issey Miyake, MUJI, etc., and have won many international awards Titles such as "Designer of the Year".

Naruhito Yoshioka: Japanese ghost designer

He is active in design, architecture, modern art and other fields, good at light, sound, smell and other immaterial elements of concretization, his works are collected by museums and art galleries in many countries, is considered to follow the mainstream modern design tradition, such as beautiful, concise, humane, but also shows a unique oriental meaning, such as soft, humble, rich in mood, won high praise around the world.

Naruhito Yoshioka: Japanese ghost designer

He even designed the 2020 Tokyo Olympic Torch Blooming Cherry Blossom Shape, according to him, inspired by the cherry blossoms painted by children in the Fukushima disaster area, "I designed not only the shape of the torch, but more importantly, the shape of the flame." Five separate flames emerge from the petals and unite in the center of the torch to become the flames of the cherry blossoms, symbolizing peace. As if cherry blossoms are blooming in Japan and the flame is also passing through Japan, I hope that the story behind the torch will inspire more people and illuminate our path. Naruhito Yoshioka said.

Naruhito Yoshioka: Japanese ghost designer

Compared to the Olympic torch, another of Yoshioka's other works is the cool route of completely taking! Galaxy harajuku - Samsung's first flagship store in Japan, in the external shape, Yoshioka Naruhito used 1,000 Samsung Galaxy mobile phones, composed of the whole body of the dark, surface floating light "Media Surface", in the internal shape, large screen LED composition L-shape, pitch-black ceiling and concrete floor tiles continue the façade of the technology industry style, full of futuristic layout and high-tech equipment to present brand innovation characteristics.

Naruhito Yoshioka: Japanese ghost designer
Naruhito Yoshioka: Japanese ghost designer

Of course, Naruhito Yoshioka's style is not limited to this, most of his works use a lot of white and transparent materials, as he said, "white in the eastern world means spirit, space and thinking", he integrated the traditional philosophy of the East into modern design, and ordinary materials in his hands can always create a new look.

The Rainbow Chapel and the Champagne Storage Rack all use a combination of light and material, and transparent materials become the medium between light and light; the Lexus exhibition hall uses countless fiber strips to create a ethereal mood; prism cloud uses 17,700 hanging acrylic rods to create a huge sculpture similar to a cloud...

Naruhito Yoshioka: Japanese ghost designer

It is not unreasonable for Naruhito Yoshioka to be called a "ghost talent", he attaches great importance to the connection between man and nature, likes to visualize the design of non-material elements, and injects his understanding of art and life into it, so his works have their own characteristics and are not limited to one grid, which also makes him the designer who has cooperated with Issey Miyake the most times.

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