If I remember correctly, on March 22, 2019, Toyota's new mid-size sedan, the Asia Dragon, was officially launched.
For FAW Toyota, the Asian Dragon is important.
Because since the suspension of the two classic models of crown and Ruizhi, the only model that FAW Toyota can play is the Corolla.
Look at GAC Toyota, in addition to the Camry, there is also Leiling.
Although the Asian Dragon entered the domestic market in 2019, this car is not a brand new model. As early as 1994, the first generation of Asian Dragon was born in the North American market. The car is based on the Camry's platform, but is significantly larger in terms of body size.
Introduced to the domestic market is the 5th generation of Asian Dragon, which was launched in the United States in 2018, and the new car is built on the GA-K platform of TNGA architecture. The body dimensions and wheelbase are essentially the same as the Lexus ES.
Therefore, in the domestic market, some people also refer to the Asian dragon as the "lite version of Lexus ES".
Having said all this, the meaning I want to express is that although faw Toyota Asia Dragon has not entered the country for a long time, whether it is product strength or positioning, it can be said that it is better than GAC Toyota's Camry.
Perhaps FAW Toyota considers that the price of the Asian Dragon is relatively expensive, in order to have a good sales volume, it has also launched a 2.0L version of the model to reduce the price of the whole vehicle.
In the blink of an eye, it has reached the end of October 2021, how is FAW Toyota Asia Dragon performing in the domestic market? Today's car quick review will be combed.
From the overall sales situation, before 2020, the market performance of the Asian Dragon can only be said to be average, and the gap between the Toyota Camry is still very large.
In terms of data, November 2019 was the highest monthly sales month for Asian Dragons, with 9,074 vehicles sold. In the same month, the sales of the Camry were 18,366 vehicles.
Even the worse performers sold 11,148 vehicles that month.
After entering 2020, the market sales of Asia Dragon have improved, and the gap between Asia Dragon and Camry has gradually narrowed.
Especially after entering 2021, February and March, the Asian Dragon sales surpassed the Camry for two consecutive months.
However, the good times did not last long, and after entering April, the sales of Asian dragons, which had just improved, began to decline.
In the months that followed, the sales gap with the Camry widened again.
The latest sales data for September showed that the Sales of The Asian Dragon was 8,873 units, down 23.6% month-on-month.
It is reasonable to say that the performance of faw Toyota Asia Dragon market, which is still quite good in product strength, should not be bad, but why has it been tepid in the past three years of entering the domestic market?
In the view of the car review, there should be the following reasons:
First of all, FAW Toyota is slightly lacking in quality control. At the beginning of the listing of The Asian Dragon, some consumers complained that the Asian Dragon workmanship was relatively rough;
Second, marketing strategies. Seeing the increase in sales of GAC Toyota Camry, FAW Toyota Asia Dragon also blindly followed suit. As everyone knows, people are GAC Toyota, and you are not a Camry;
Also, in recent times, the complaints of the Asian dragon have been relatively concentrated. In addition to product quality, there are also many complaints about service attitudes, sales fraud and non-fulfillment of promises;
Finally, and most importantly, sales of competing models have soared, such as the Nissan Tianlai.
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