The picture shows Meixian Golden Grapefruit Industrial Park. Nanfang Daily reporter He Senyao photographed
Large, plump grapefruits hang from the branches. Nanfang Daily reporter Huang Taowei photographed
Yuzu farmer Zeng Zhigang is holding a homemade "artifact" to wipe autumn shoots.
Nanfang Daily reporter Huang Taowei photographed
Technicians are commissioning a naringin extraction production facility. Nanfang Daily reporter Huang Taowei photographed
The cream drops to a strong citrus flavor.
At the end of October, in Meixian District, the mountains are dotted with green teak forests. Large, plump grapefruits filled the branches, waiting for the debut of the show in a few days.
The results of random spot checks of the Meixian District Institute of Agricultural Sciences show that this year's Meixian grapefruit fruit has a correct shape, good coloring, uniform size, sweet and refreshing fruit, gravy slag, the highest sugar content of 15.1 degrees, the lowest 11.6 degrees, the average of 13.55 degrees, the quality is significantly higher than last year. "Ingenuity to plant good grapefruit, quality to win the market" is gradually becoming the consensus of the majority of grapefruit farmers.
Good grapefruit has a good price, and good grapefruit does not worry about selling. As early as September this year, Meixian golden grapefruit has not yet fallen off the tree, and it has been hot to open pre-sale. Some of the high-quality grapefruit have been snapped up, and the quality effect has gradually become prominent. 2021 may become a bumper harvest and income increase for hard-working grapefruit farmers.
Mining is imminent
Significant improvement in quality The number of bookings has exceeded 70%.
As the largest grapefruit producing area in the province, 9 out of every 10 grapefruit in Guangdong are produced in Meizhou. At present, the first half of grapefruit has ended, and the second half of grapefruit has started first.
"This autumn wipes ah, but don't be lazy!" If these new shoots are allowed to grow, they will compete with the grapefruit for nutrients, resulting in hard flesh and little moisture, affecting the quality of the grapefruit. The person who said this was Zeng Zhigang, a pomelo farmer in Shukeng Village, Chengdong Town, Meixian District, who was busy with his son Zeng Debao in the teak garden. Only to see the father and son skillfully pick up the "wiping artifact" made with bamboo poles and iron wires, find the new shoots, wrist power, and gently rotate, and the new shoots will fall to the ground.
When it comes to the management of golden grapefruit, Zeng Zhigang unconsciously opened the conversation box, "Planting grapefruit pays attention to the time and place, the sky and the time can not be controlled, and the geographical advantage of my family's teak garden is at the middle and lower level, most of which are planted in the transformed paddy fields." Congenital deficiency after the day after the day to make up, can only do more hard work. Having grown grapefruit for 36 years, he is well versed in the survival rule of "quality determines price", "consumers' mouths are very picky, and they can't tolerate sloppiness." ”
Four years ago, his son Zeng Debao, a migrant worker in Shenzhen, returned to his hometown to run the 35-acre teak garden with his parents. "I often tell my son that farming is a profession that will never be laid off. As long as you work diligently and earnestly, there will always be a broad world. Saying, Zeng Debao let his son pick a golden grapefruit, and the sugar level reached 13 degrees after testing, "After a period of time, the sugar level will be higher." ”
Every year, the frost falls to the winter, which is the ripe harvest period of the golden grapefruit. This year, the total output of more than 500 golden grapefruit planted by their family is expected to reach 110,000 catties, and when asked about the pre-sale, Zeng Debao seems too calm.
"I have never worried about sales problems, and when it is time to send a circle of friends, new and old customers will naturally come to the door." Zeng Debao laughed and said that this year, more than 40,000 kilograms of grapefruit produced by their family were sold out in only half a month, "the price of the field is 4 yuan / jin, and the province is 5 yuan / kg free shipping, as long as the quality is excellent, the market will always give you the best feedback." ”
Good prices come from good quality.
"Good grapefruit is not worried about selling, and now many grapefruit farmers feedback that 70% of their grapefruit has been booked." Lin Lu, a member of the Meizhou Grapefruit Alliance and general manager of Meizhou Xingyuan Agricultural Development Co., Ltd. (hereinafter referred to as "Xingyuan Agriculture"), said that since the climate in Meizhou this year is conducive to the growth of grapefruit and the quality is better than in previous years, the company also booked more than 5 million kilograms of grapefruit from grapefruit farmers in advance, and the purchase price was 2.2-2.5 yuan / catty.
The improvement of quality and price is the best reward for the hard work of grapefruit farmers, and it is also the best test of the business philosophy of "good grapefruit has a good price, and good grapefruit is not worried about selling".
Since the beginning of this year, Meixian District has continuously guided pomelo farmers to establish the concept of "planting good grapefruit with ingenuity and winning the market with quality" through meetings, training, visits and other forms, and has put "planting good Meizhou grapefruit with craftsman spirit" and "unfamiliar grapefruit, uncooked and not sold" to all aspects of planting and marketing, and adopted agricultural technology to go to the countryside and centralized training to improve the standardized planting level of grapefruit farmers. On this basis, in accordance with the "four ones" marketing action policy of Meizhou grapefruit, we will continuously strengthen brand marketing and continue to call out the maximum volume of "good mountains and good water out of good grapefruit".
According to data from the Meixian District Agriculture and Rural Bureau, the planting area of grapefruit in Meixian County at the end of 2020 reached 26.2 mu, and the output of grapefruit in 2021 is expected to be 560,000 tons, which is slightly higher than last year, and the quality is significantly higher than last year. Judging from the current pre-sale situation, the number of bookings has exceeded 70%, and the price of Youguo has risen by 3-5 corners compared with previous years, and the sales situation is getting better.
Platform empowerment
The National Modern Agricultural Industrial Park releases a multiplier effect
"This year, the quality of golden grapefruit is stable and rising, and before and after the Mid-Autumn Festival, we signed a purchase agreement with grapefruit farmers for more than 5 million kilograms, and also built a new warehouse of 7,500 square meters and a set of non-destructive brix testing equipment." Golden grapefruit is about to be listed, Meixian District Zhongxin Fruit Professional Cooperative (hereinafter referred to as "Zhongxin Cooperative") head Liao Zhijun shuttled through multiple assembly lines to check the sorting situation of grapefruit fruit, and then received sales calls for a while, busy.
As the first batch of pomelo enterprises to enter the Meixian Golden Grapefruit Industrial Park, Liao Zhijun witnessed the rapid development of the Meixian Grapefruit Industry in recent years. "The successive creation of provincial and national industrial parks, coupled with the harvest festival and the promotion of government departments, our meixian golden grapefruit is growing in fame day by day, and more and more new customers are coming to visit."
As the "hometown of China's golden grapefruit", under the increasingly fierce market competition, how to promote the quality and upgrading of the grapefruit industry? The answer of Meixian District is: use the garden as the medium, use the garden to revitalize the farmer, and release the multiplier effect.
In June 2019, Meixian District was included in the list of the creation of the National Modern Agricultural Industrial Park and received 100 million yuan of central financial awards and supplementary funds. Taking this as an opportunity, Meixian District began to show its fists.
"The total planned area of the industrial park is 2.7605 million mu, covering 12 towns such as Chengdong, Shifan, Baidu and Songkou, involving 89,340 rural households." Liang Yuancui, director of the office of Meixian District Modern Agricultural Park, introduced that in accordance with the spatial layout plan of "two parks, one axis and two areas", Meixian District aims to promote the "standardization, industrialization, scale, modernization and branding" of the grapefruit industry, coordinates the production, processing, circulation, research and development, service and other functional sectors, and lays out 20 construction projects with six major creation tasks. As of now, the creation task is basically complete.
The creation of work goes deeper and more solid, and the multiplier effect is becoming more and more apparent.
In August this year, the Shifan Park of Meixian District National Modern Agricultural Industrial Park was completed and put into use, with a storage capacity of 9,000 tons of grapefruit in the park, a daily processing capacity of 300 tons of grapefruit, and a fully automatic grapefruit grading, sorting and packaging system.
"Our new factory building in the park is mainly used to process fine grapefruit to strengthen brand building." Lin Lu, general manager of Xingyuan Agriculture, said that thanks to the opening of the park, the level of sorting and grading and commercialization of enterprises has been further improved, and the total sales volume of grapefruit this year has reached 8 million kilograms, of which the sales volume of high-end grapefruit accounts for about 60%.
Relying on the National Modern Agricultural Industrial Park, leading grapefruit enterprises can go to a higher level, and at the same time, more small farmers will be integrated into the development of modern agriculture and share the development results of the grapefruit industrial park. Zhong Peng, a pomelo farmer, is one of the beneficiaries.
"100,000 jin of golden grapefruit, all purchased by Boss Liao of the Zhongxin Cooperative, 2.3-2.5 yuan per catty, quite satisfied!" In the factory building of the Zhongxin Cooperative, Zhong Peng said while operating the automatic sorting and transportation equipment: "Farmers are busy taking leave to go home to manage grapefruit, usually work here, responsible for the operation management and maintenance of the equipment, and earn more than 5500 yuan per month." ”
Like Zhong Peng, there are not a few grapefruit farmers who enjoy the dividends of the development of the industrial park. Through the models of share dividends, employment, custody services, etc., the park has gradually formed a community of interests of "company + base + farmer", and built a diversified income increase mechanism. According to the data, in 2020, the average per capita disposable income in the park reached 29,000 yuan, 32% higher than the local average, and the national modern agricultural industrial park has truly become a "cornucopia" for grapefruit farmers.
Transformation and upgrading
The 1,000-ton-per-year naringin production line will be trial-produced next month
Since 2021, the expanded grapefruit in Guangxi, Sichuan and other places has begun to be mass-produced and listed, and many grapefruit farmers in Meizhou have felt more and more fierce market competition. In other words, Meizhou will face long-term competitive pressure from grapefruit in Hainan, Fujian, Guangxi, Sichuan and other places.
At present, China's grapefruit planting area exceeds 1.7 million mu, with an output of up to 4.7 million tons, and the production capacity is relatively overcapacity. If you do not take the initiative to seek changes and open up new markets and new formats, then the market that will be cruel will be ruthlessly eliminated. In addition to improving the quality of grapefruit, strengthening brand building, and upgrading marketing, Meixian District is also actively exploring ways to develop overseas sales channels and extend the industrial chain.
"After obtaining export qualifications last year, this year we tried to sell grapefruit overseas for the first time, and these grapefruits marked with the word 'honey pomelo' on the outer packaging are exclusively for export." Liao Zhijun, head of the Zhongxin Cooperative, believes that the domestic grapefruit market is becoming increasingly competitive, and selling to overseas markets can guarantee better channels, as well as more stable and higher prices, which means more stable income. "After the grapefruit 'goes to sea', the price can be doubled several times, and every 500 grams is equivalent to tens of yuan or even 100 yuan." Liao Zhijun said.
Meizhou customs data shows that this year the cooperative has exported 3184 tons of grapefruit to the United Kingdom, the Netherlands, Romania, Canada and other countries, with a value of 4.1 million US dollars.
While promoting the grapefruit to go abroad, Meixian District also anchors the blue ocean of deep processing of grapefruit, focusing on promoting the project of grapefruit deep processing enterprises such as Guangdong Li Jinyu, Fuyu Biology, Jiajun Food, Jumbo Grapefruit, And Jinyukang, and incorporating all aspects of agricultural production into the internal value chain of enterprise operations, reducing farmers' production risks, and ensuring and improving farmers' income levels.
"The deep processing of agricultural products is an intermediate link connecting primary agricultural products and final consumption, which can not only enhance the added value of primary agricultural products, disperse the risk of natural disasters in farmers' agricultural production, but also extend the agricultural industry chain and effectively promote the process of agricultural industrialization." Liang Yuanque said.
As a leading enterprise of grapefruit in Meixian District, Guangdong Li Jinyu Agricultural Technology Co., Ltd. (hereinafter referred to as "Li Jinyu Company") took the lead in the first trial, on the basis of the annual driing of small grapefruit fruit automatic production line and an annual output of 250 tons of naringin extraction production line, and last year in Meixian District National Modern Agricultural Industrial Park Chengdong Park launched a high-purity naringin extraction project, which can produce 1,000 tons of high-purity naringin per year after full operation, with an annual output value of about 250 million yuan.
The reporter saw in the naringin extraction workshop of the park that the production equipment such as countercurrent extraction tanks, centrifuges, crystallization platforms, and concentrators has been installed, and the technical personnel are undergoing the final debugging work. "At present, the work is progressing smoothly, and trial production is expected in mid-to-late next month." Li Jiaqi, executive director of Li Jinyu Company, introduced that the company also plans to build a grapefruit Chinese medicine beverage processing workshop with naringin as raw material next to the naringin extraction workshop, and is expected to start construction at the end of this year to further extend the industrial chain.
The development of naringin extraction is an active exploration of Meixian District's efforts to deep process and "eat grapefruit dry and squeeze clean". By purchasing grapefruit fruits from farmers for naringin extraction, it is possible to achieve the primary income of the results into small fruits and the secondary income of the fruits. For enterprises, there are stable processing raw materials; for grapefruit farmers, there is a stable market to achieve a win-win situation.
Only by practicing "seventy-two changes" can we laugh at "eighty-one difficulties". Nowadays, Meixian District has successfully developed a series of high value-added grapefruit products such as naringin, sweetener, grapefruit beer, fruit juice, preserved fruit, jam, etc., making grapefruit "every year see" become "every day to see".
focus
2021 Meizhou Yumei County, Guangdong
Grapefruit Mining Festival
It is scheduled to be held on the 30th
The reporter learned from the Meixian District Agricultural and Rural Bureau that the 2021 Guangdong Meizhou Grapefruit Meixian Golden Grapefruit Mining Festival is planned to be held at 10:00 a.m. on October 30 in Nanfu Golden Grapefruit Park in Yanyang Town, sending out the strongest voice of "Guangdong shouting the world to eat Meizhou grapefruit" to the world, so that "eatIng Meizhou grapefruit every year" is deeply rooted in the hearts of the people.
At the mining festival, the Meixian Golden Grapefruit National Geographical Indication Registration and Certification Awarding Will be held, the 2020 "High-quality Golden Grapefruit Demonstration Garden" medal will be issued, the "Meixian Golden Grapefruit" National Agricultural Product Geographical Indication Use Standard will be released, the production and quality of Meixian Golden Grapefruit in 2021 will be informed, the situation of Meixian Golden Grapefruit will be introduced this year, the market prospects will be prospected, and the drumming and mining ceremony will be held.
It is understood that the event was guided by the Meizhou Municipal People's Government, sponsored by the Meixian District People's Government and the Meizhou Municipal Agricultural and Rural Bureau, undertaken by the Meixian District Agricultural and Rural Bureau and the Yanyang Town People's Government, and co-organized by the Meizhou Meizhou Pomelo Industry Association, the Meixian District Golden Pomelo Association, and the Guangdong Meizhou Keke Pomelo Co., Ltd., with the theme of "ingenuity grows good grapefruit, quality wins the market". The activity aims to implement the work requirements of the municipal party committee and the municipal government on the development of the Meizhou grapefruit industry and the promotion of the Meizhou grapefruit brand, and make every effort to do a good job in the construction and marketing of the Meixian grapefruit brand, drive the grapefruit farmers to increase income, promote industrial upgrading, further promote the Meixian grapefruit brand, and help rural revitalization.
correlation
Meixian District is a typical mountainous county of "eight mountains, one water and one field", with a mild climate, sufficient light, abundant rainfall, and fertile soil, which is very suitable for the growth and development of Meixian grapefruit. The area has a long history of grapefruit cultivation, with a history of 100 years, and is the largest grapefruit commodity production base in the country, the famous "hometown of China's grapefruit".
honor
At present, Meixian Golden Grapefruit has obtained many business cards such as "Chinese Famous Fruits", "Lingnan Top Ten Fruits", "Guangdong Ten Treasures", "Guangdong People's Favorite Souvenirs", and successfully registered the National Geographical Indication Certification Trademark and obtained the "Geographical Indication of Agricultural Products" registration.
In 2019, Meixian District was successfully selected as the national rural first, second and third industry integration development pilot zone and the national modern agricultural industrial park creation list, and was rated as the guangdong province characteristic agricultural products (Meixian golden grapefruit) advantage zone; the district was named "green water and green mountains are Jinshan Yinshan" practice innovation base.
Brand value
The appraised value of regional public brands reached 11.327 billion yuan, ranking first in Guangdong Province, and the brand influence index reached 66.378.
At present, the planting area of grapefruit in the whole region is about 262,000 mu, the output is 560,000 tons, the output value of fresh fruit is expected to be 3.2 billion yuan, the per capita income of grapefruit is 8800 yuan, accounting for 40% of the per capita annual income of the agricultural population, and it is 80% of the per capita income of farmers in the grapefruit production area.
Southern Daily reporter Huang Taowei
Correspondent Zeng Jianfeng Wang Ya Feng Senda