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Cover news reporters Wang Xianglong, Wang Yuexin, and Li Yuxin
On September 28, the 2021 Sichuan Provincial Cultural and Tourism Development Conference was held in Jiuzhaigou County, Sichuan. At the event, the list of a new batch of Tianfu tourist counties was announced. As one of the new batch of Tianfu tourist counties, what are the "secrets" of Guanghan City? What kind of development opportunities will be ushered in by the success of the creation? In this regard, Wang Rui, secretary of the Guanghan Municipal Party Committee, secretary of the Party Working Committee of Deyang High-tech Zone, and secretary of the Party Working Committee of the Guanghan Sanxingdui Museum Scenic Area, was interviewed.
Sanxingdui Museum
"Four ups" summarizes the development of Guanghan Cultural Tourism "Six Major Projects" to strengthen the Sanxingdui brand
"With the creation of Tianfu Famous Tourism County as the starting point, unswervingly promote the great prosperity and development of cultural tourism, since the establishment of Tianfu Famous Tourism County, the city's cultural tourism industry has shown a good development trend." The most obvious changes can be summed up as the 'four ups'. Wang Rui said that one is that Sanxingdui is "on fire"; the second is that global tourism is "prosperous"; the third is that the cultural tourism industry is "strong"; and the fourth is that the appearance of urban and rural areas is "beautiful".
Guanghan rape flowers are in full bloom
After "Tianfu SanjiuDa · Cozy Walking in Sichuan" was determined as the slogan of Sichuan cultural tourism, Guanghan took advantage of the opportunity to establish the "Sanjiuda" Cultural Tourism Alliance to promote the integration of tourism projects, the complementarity of tourism seasons, and the sharing of tourist sources. This year, Sanxingdui has made major archaeological discoveries again after 1986, setting off the "Sanxingdui fever" again in the world. From January to August, the Sanxingdui Museum Scenic Area received more than 1 million tourists, setting a historical record. Wang Rui said that with the advent of the era of global tourism, the scenic spot tourism model has gradually changed to the global tourism model. To this end, Guanghan has coordinated the characteristic brands, characteristic resources and other elements, and the tourism pattern of scenery everywhere and everywhere can be traveled has basically taken shape.
In terms of the "strong" cultural tourism industry, Guanghan has vigorously implemented the project of cultivating outstanding leading enterprises in cultural tourism. At present, there are nearly 100 cultural and tourism enterprises, 8 with operating income of hundreds of millions of yuan, and nearly 40,000 employees related to cultural tourism. In 2020, it will receive more than 10 million tourists and achieve tourism revenue of more than 10 billion yuan, which has become an important support for the economic development of the county.
Wang Rui investigates the work of cultural tourism
Wang Rui said that the process of creating a famous tourist county in Tianfu is the process of upgrading infrastructure. Since 2019, Guanghan has invested a total of 14.4 billion yuan to strengthen infrastructure construction, becoming a national forest city and a national demonstration county with a beautiful environment. Especially with the acceleration of the construction of the tianfu avenue north extension line and the Chengdu metropolitan railway S11 line, it will be more convenient for tourists to go to Guanghan.
Sanxingdui is Guanghan's biggest characteristic resource and development advantage. In the next step, Guanghan will adhere to the implementation of six major projects of archaeological excavation, research and interpretation, protection and application for heritage, display and promotion, revitalization and utilization, and brand promotion, so as to build Sanxingdui into a world-class cultural tourism destination.
Sanxingdui sacrifice pit site
The "1234" work idea leads to promote the high-quality development of the cultural tourism industry
Wang Rui believes that Tianfu Tourist County is a golden signboard. Guanghan will follow the "1234" work idea to promote the high-quality development of the cultural tourism industry. Focusing on the goal of building a world-class cultural tourism destination, sanxingdui national cultural relics protection and utilization demonstration area and rural tourism demonstration area will be built. In the west of Guanghan, highlight the core leading role of Sanxingdui, build a cultural industry development belt and a cultural relics protection demonstration belt, and create the main engine of tourism development; in the east of Guanghan, relying on ecological resources, create a rural tourism boutique route.
Renderings of sanxingdui tourist avenue reconstruction and expansion project
In addition, we will make a fuss about the rich history and culture of Guanghan, the rich aviation culture, and the unique reform culture, so that cultural resources can be transformed into tourism benefits. At the same time, it is necessary to comprehensively improve infrastructure, service quality, industrial level and comprehensive benefits. Let citizens and tourists benefit from the development of the cultural tourism industry.
"Guanghan is an ancient and fashionable city, 'World Sanxingdui, China Aviation City' Guanghan welcomes you!" At the end of the interview, Wang Rui issued a sincere invitation to friends around the world.
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