Qinghai News Network News (This network reporter Chen Yu photography report) From the research institute officer in the system to the queen of black goji berries with a net worth of tens of millions, Wang Yilin's perfect turn took 17 years.
When he first saw Wang Yilin, the reporter was shocked by her calm and wise gaze, which was a powerful look full of insight and resilience, and it was also the unforgettable impression that this outstanding woman first gave people. And when the reporter further entered her career and her life, he was even more impressed by her rational thinking, extraordinary courage, steady attitude, and the spirit of unremitting learning and super-forced motivation.
Quit the "iron rice bowl" to do sales
In 1995, Wang Yilin, who had just graduated from medicine, was assigned to work at the Haixi Prefecture Institute of Endemic Diseases, with a fixed income a month, and she lived a simple and leisurely life when she started a family.
It wasn't until her father fell ill and she was running around for medical expenses that she suddenly realized the fear of "wanting to raise a child and not waiting for her family."
By chance, she saw a central enterprise in Golmud branch recruiting sales consultants, and the salary was actually 1500 yuan, which was 5 times that of her office. So she went resolutely. After officially taking up his post, Wang Yilin was dumbfounded. The company asked her to sell solar lawn lights, which were high-tech at that time, and very few people knew and wanted to use them. Wang Yilin spent several days investigating a circle of the market and found that there are many coal mines in Golmud, but they are generally far from the city and there is no electricity. She ran all over the large and small coal mines near Golmud, and the benefits were good. A month later, Wang Yilin achieved the position of sales manager, and three months later, he became the deputy general manager of the sales department of the company.
Become a professional manager
In 1998, Wang Yilin took the 80,000 yuan he earned from sales with a friend to open a beauty salon in Xining, but due to the limitations of the environment at that time, the benefits were not very good. After several twists and turns, Wang Yilin finally became the deputy general manager of Xining Tebao Home Furnishing Co., Ltd. at the strong invitation of his friends. In the 12 years of this company, Wang Yilin has continuously improved himself, obtained a professional manager qualification certificate, and become a professional manager. In 2012, Wang Yilin, who was the general manager of a Shandong Electric Co., Ltd., accidentally found that Shandong launched an old shandong yogurt that was very similar to the old yogurt in Qinghai at that time, so she suddenly had an idea, what kind of yogurt will not be imitated all over the street? She thought that Qinghai's advantage was that it was pure natural and pollution-free, so she came up with a "fresh" term: "organic yogurt".
With this idea, Wang Yilin began to read a large number of materials, write a planning plan and prepare for a big job. After consulting with her boss, the boss readily agreed to her ideas and ideas, and established Qinghai Yake Animal Husbandry Co., Ltd. to prepare an all-natural organic yak yogurt. Subsequently, Wang Yilin led her team to all the pastoral areas in Qinghai to investigate the yak dairy industry in Qinghai pastoral areas, in the process of investigation, Wang Yilin saw that in pastoral areas, the living conditions of herders in some places urgently need to be improved, and the way of life and production are very single, working at sunrise and resting at sunset, like a group of "foreign visitors" who are far away from modern civilization.
Indulge in "organic food"
Wang Yilin recalled: "That day, a subsequent incident became the decisive event for me to do "Nolanqi". On the same day, when Wang Yilin's research team passed by Mai Xiulin Yard, their car fell into a large puddle, and the body tilted badly and could not open the door. When they were overwhelmed by the sudden change, Wang Yilin saw a dozen small children running from a distance, holding large and small stones and filling in the puddle, and a slightly older child ran to the highway to intercept the passing cars in order to pull their cars out of the puddles. In the end, Wang Yilin and they successfully escaped from the predicament. In order to express their gratitude, Wang Yilin gave them money, but they did not want it, Wang Yilin ran to a nearby store to buy some snacks to distribute to the children, they accepted the snacks, but turned around and ran to Laoyuan with pots and bottles and cans to get water to wash the car for them... At that time, I said to them one by one, the only Tibetan phrase I would say, "Gua Zheng Tang", "Gua Zheng Tange"..." "At that moment I was greatly touched, the oldest of them was sixteen or seventeen years old, the youngest was only seven or eight years old, it was when they were in school, they did not go to school, they were grazing, at that moment I felt that my cause of making 'organic food' was particularly great, because the herders all had yaks, if we bought yak milk every day, the herders would have an income every day, and with income there would be consumption, and the production style and lifestyle would be continuously improved... That's why I've always insisted on being 'organic food', most of the organic food in Qinghai is almost grown in remote pastoral areas, such as black goji berries. After the successful listing of Amy Snow Yak Yogurt, Wang Yilin left Qinghai Yake Animal Husbandry Co., Ltd.
Started a business
"The best years in a person's life are limited, I want to practice my wishes, I want to start my own business and do something." 」
The role change from professional manager to entrepreneur is tantamount to the process of Phoenix Nirvana, when Wang Yilin became interested in organic food through the investigation of yak yogurt, but she still had no clue what to do.
Until one day, when she was at an industry party with her friends, she saw black goji berries at a high-end club in Beijing.
"When the waiter soaked me in a goblet, I was amazed by its color when I saw the color of the goji berries slowly blending out."
"What is this? Blueberries? ”
"Is this a black goji berry, or is it from your Qinghai, as a Qinghai person, you don't know?"
The next day Wang Yilin flew back to Golmud from Beijing.
After she bought more than a dozen pounds of black goji berries and flew back to Beijing, looking for experts to conduct comprehensive testing, analysis, testing, doing origin research, nutritional assessment and a series of other work, the surprise brought to her by black goji berries far exceeded her expectations. After a lot of research, analysis and authoritative argumentation, Wang Yilin decided to create the "Nolanberry" brand, mainly based on the research and development of the protection, research and development and deep processing of Qaidam black wolfberry and black wolfberry, and at the same time registered Qinghai Nuolanberry Biotechnology Development Co., Ltd., focusing on the operation of wild mellow black wolfberry and the development of deep processing products of black wolfberry.
Become the "Queen of Black Goji Berries"
Under the strong support of authoritative scientific research institutions such as the Institute of Plateau Biology of the Chinese Academy of Sciences and the National Institute of Traditional Chinese Medicine Preparations, Wang Yilin led the team to continuously overcome difficulties, through the continuous integration of technology research and development and marketing strategies, the entire traditional industrial chain of black goji berries has been upgraded and transformed, combined with modern science and technology, stabilizing the "research, production and marketing integration" business mode, after half a year of hard research and development, has achieved important scientific and technological achievements. Wang Yilin's team has obtained 16 patent achievements in the research and development of characteristic resources of the Qinghai-Tibet Plateau, and successfully developed more than 30 kinds of deep-processed products of wild black goji berries that can be used for large-scale production. After day and night of hard work, the first batch of high-tech health products Kunlun No. 1 was officially launched, which uses natural wild black goji berries, pure and healthy. Direct extraction of black goji berry anthocyanin essence, rich in nutrition, coupled with high-end atmospheric packaging grade, has been named the first choice for gifts by netizens. This pure plant pigment tablet, once released, quickly seized the market, and in an instant the praise was overwhelming, winning the love and praise of the public.
In the face of such a huge market demand, the extremely high nutritional value of black goji berries has made Wang Yilin deeply aware that the health market can also use big strokes to make big articles. Wang Yilin quickly expanded his market advantages and launched his own brand, so following the successful listing of "Kunlun No. 1", the R&D team of Nuolan Berry continued to launch the black fruit goji berry powder tablet "Liren No. 1" that cares for women, which also received good market feedback. In 2017, the Blues Sentiment Series of Nolanberry Blue Wine and the functional food "Wolf Hi" series were also successfully listed and won unanimous praise in the industry.
To this day, Nolanberry has become a leading enterprise in the black goji berry industry in Qinghai and even the whole country, and Wang Yilin has led her company to climb to the peak step by step and steadily with her tenacious and persistent belief.