Shen Kailuo: Rush forward for the homeland I love

◆ Reporter Chen Zhonghua

"President Shen, our company's products have been successfully tested online today under the hard work of everyone for several months, although the process is arduous, but the results are happy. Allow me to thank you on behalf of all the employees of the company! On July 21 this year, Wang Yixuan, chairman of Zhaotong Zhongsheng Agricultural Development Co., Ltd. (hereinafter referred to as "Zhongsheng Company"), sent this text message to Shen Kailuo, secretary of the party branch and president of the Zhaoyang branch of China Construction Bank.

Shen Kailuo recalled that in the past six months of serving the company, many things were vividly remembered, among which the bitterness could only be tasted by himself.

In 2015, the national poverty alleviation work was in full swing, and Shen Kailuo took the initiative to apply to work in rural areas. As everyone knows, this trip has been more than 3 years, and 7 contact villages have been linked. Among them, the place where the village has been stationed for the longest time is Jiaokui Town, Yiliang County. It was there that he left the most beautiful and unforgettable memories, and Yiliang has become a place he has always loved, and he pays attention to The economic and social development of Yiliang all the time and silently worries about the people in the poverty alleviation village.

In 2018, Shen Kailuo was transferred to the head of Zhaoyang Branch, and after arriving in office, the first thing Shen Kailuo did was to build a party building position. Combined with the actual situation of Zhaoyang Branch, he built a grass-roots party organization fighting fortress, let party members establish the idea of "because I am a party member, I am qualified to charge forward", and let young employees establish the concept of "happiness is struggled out, and live up to youth and live up to Shaohua".

In 2020, Zhaotong Branch carried out a new financial exploration of non-institutional county business expansion, and Shen Kailuo took the initiative to ask for help, so that Zhaoyang Branch could link up with Yiliang County. Since 2021, Zhaoyang Sub-branch has set up the "Zhang Fuqing Waituo Financial Service Team", and Shen Kailuo and the team members have traveled all over yiliang townships (towns).

At the beginning of January this year, the service team learned that The company belonged to the leading enterprise in Yiliang County, and drove 1,626 poor households to increase their income and get rid of poverty in the local area. The company is mainly engaged in native chicken breeding, slaughtering deep processing and sales of characteristic agricultural products, but due to the small brand awareness, the enterprise has encountered greater difficulties in sales. To this end, Shen Kailuo decided to help the company. After a comprehensive analysis, Shen Kailuo decided to take CCB's "Shanrong Commerce" as a breakthrough to help enterprises broaden sales channels and paths, increase the sales volume of products, and further enhance the ability of enterprises to drive surrounding farmers to get rich.

Success comes hard work. Because of the rotation of personnel, the existing personnel of Zhaoyang Sub-branch are not familiar with the online work of the "Shanrong Business" platform, and the entire declaration process belongs to "crossing the river by feeling the stones". Shen Kailuo led everyone to learn together, and also specially provided door-to-door service to guide the company to prepare for the declaration of online materials. Kung Fu pays off, the company's products were finally approved, and on July 21, the "Shanrong Business" platform was launched, and the main products were "Wumeng Wanwusheng" brand high-quality spicy chicken sauce, spicy chicken, Fengyu native chicken and other products.

With the help of CCB Zhaoyang Branch, the brand influence of "Wumeng All Things" has been further enhanced, the sales volume of enterprises is steadily increasing, and the "Shanrong Business" platform of CCB has also become a bridge and link for enterprises and farmers to consolidate and expand the achievements of poverty alleviation and continue rural revitalization.

【Source: Zhaotong Daily】

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