Beijing Urban Construction and Housing General Sunac won the top three in the list, and the Tiantan Fu Happiness Project was a hot seller

Focus Institute Focus Index

In September 2021, Beijing real estate enterprises spread the top 20

Reporting period: 1 September to 30 September 2021

Released: October 12, 2021

Researcher: Zhao Wenhao

The Focus Research Institute released the evaluation results of "Top 20 Communication Power of Beijing Real Estate Enterprises in September 2021". The evaluation results were evaluated by the Focus Research Institute on the public opinion performance of the housing enterprises in Beijing that have obtained the pre-sale license for commercial housing, sold commercial housing and actually completed the project, and finally obtained their communication performance and related indices in September 2021.

Before interpreting the list, let's first understand the commodity residential trading market in September. According to the data of the Focus Research Institute, a total of 12,575 sets of second-hand residential buildings in Beijing were signed online in September, down 21% from August, and the second-hand housing transactions in Beijing reached an annual peak in March, with the gradual increase of regulatory policies, the overall downward trend was maintained. The new supply of pure commodity residential buildings was 7912 units, up 216% month-on-month; 3195 units were traded, basically unchanged month-on-month; the transaction area was 524,000 square meters, an increase of 18% over the previous month; the average transaction price was 56106 yuan / square meter, a slight increase over the previous month. Entering the peak sales season of Golden Nine Silver Ten, the push of housing enterprises has increased significantly, and the transaction has shown a trend of double increase in volume and price. Similar to other first-tier cities, the new commodity residential market is less affected by the policy, and the new commodity residential market is generally running smoothly.

Specific to the list of enterprises and projects, the top five on the list are Beijing Urban Construction, Beijing Zhuzong, Sunac China, Shoukai Shares and Shimao Group, Shimao Group's list of rankings increased by a block, up 4 places from last month, ranking fifth in the list, the following will focus on the top three of the list.

Like July and August, Beijing Urban Construction continued to lead the list in September. As a local state-owned enterprise in Beijing, Beijing Urban Construction has deeply cultivated the local market, and currently has a number of projects for sale in Beijing, such as Beijing Courtyard, Yukuan Homestead and Temple of Heaven. At present, the hot selling project of Beijing Urban Construction is the Temple of Heaven within the second ring road, and the data of the Focus Research Institute shows that the sales rhythm of the project has accelerated significantly, with a total of 96 sets of transactions in September, with a transaction area of 11,600 square meters and a transaction amount of 1.339 billion yuan, with the highest transmission intensity.

The second place on the list was Beijing Zhuzong Group, up one place from the previous month. Its soil reserves are mainly in the Beijing area, and in the 2021 Beijing centralized land supply, Beijing Zhuzong bid for three plots of land, located in Yanqing District, Miyun District and Daxing District. Its representative project of the month is Haidian Happiness Li, jointly developed by 5 housing enterprises such as Zhuzong and China Resources, the project is located in Haidian New District, surrounded by Baidu, Huawei and other well-known enterprises, the project opened in October 2020, the average price is 83,000 yuan / square meter, the project is mainly three-room and four-room units, 157 sets of transactions in September, the transaction amount is 1.654 billion yuan, the sales performance is good for two consecutive months, and the communication intensity ranks second.

Sunac China ranked third in the list, from the fourth place last month to the third place, according to Sunac China's 2021 annual report data, its projects are mainly distributed in first- and second-tier cities, with a total of 964 property projects, and the equity soil storage area is 164 million square meters, ranking the forefront among the top 100 housing enterprises, and these soil reserves are mainly distributed in the Yangtze River Delta Pearl River Delta and other 5 metropolitan areas. Its representative project in Beijing in September is Chang'an Yuexi, which is located in the Lugu Plate of Shijingshan Mountain, between the Fourth Ring Road and the Garden Expo Park. The main unit type is a three-bedroom and four-bedroom project, the average price is 80,000 yuan / square meter, mainly facing the improvement of customers, opened in late August, september cumulative sales of 28 sets, the transaction amount of 325 million yuan.

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