This article is not a funny article, but a more academic type of article. Many friends who are doing self-media ask me in private messages how to make money through self-media and how to become an Internet celebrity. Today, brother is here to seriously answer for everyone.
1. Positioning
This question is relatively broad, it is difficult to answer in general, just like many netizens sent me a private message, saying: "Brother Hand, what books should I read?" Can you give me a list of books? ”
What book you want to read, it depends more on your appeal, what do you want from the book? Some people want to understand Chinese history, which definitely needs to read more books on literature and history; some people are interested in Silicon Valley and want to understand the anecdotes of the IT industry, then "The Biography of Jobs" is a good choice; more people are purely idle and bored, just want to see those xiu immortals, through the novel to pass the time... Everyone's own level of knowledge is different, and the needs are different, so there is no one-size-fits-all list. It is important to first clarify your positioning, abilities, needs.
The same is true of influencers, as long as people who have a certain number of fans on various social media platforms on the Internet can be called influencers. A popular science writer who thanked Ding Ding for writing on the Internet every day is an Internet celebrity, and a Bai Fumei who drinks afternoon tea every day in a five-star hotel with a Chanel bag is also an Internet celebrity, and the two are very different, or even have no intersection. The former may have written tens of thousands of words of articles and read only a few thousand, and the latter may shoot a 15s small video with millions of likes. Many people may think that this is unfair, in fact, this is very realistic, a survey by the China Association for Science and Technology shows that the proportion of citizens with scientific quality in China is only 8%, but those who like to see beautiful women, I believe this number should be more than 90%. In this way, it is easy to understand why many people are willing to equate Internet celebrities with beautiful women, because this is the easiest for everyone to accept.
First, let's analyze some of our common influencer categories:
1). Duan Zi Hand Category: As the name suggests, it is mainly used to write funny paragraphs, which belongs to the ancient typical Internet celebrities, mainly active in Douban and Weibo. Basically, it has all been monopolized, and it is not recommended to get involved, and the reason is not explained.
2). Singing and dancing gossip class Internet celebrities: the most common Internet celebrities, good looking, singing well,dancing and so on. Do not require a high degree of professionalism, as long as you recruit people, you can suck powder, such as Degula, Wenwan, Agiao. Most of the head influencers are concentrated on Weibo, Douyin, Kuaishou and major live broadcasting platforms.
3). Funny video internet celebrity: to shoot funny strips, video talk shows, is also the most common video celebrity, the paragraph video, representative character: papi sauce.
4). Internet celebrities in the game area: relatively professional areas, high independence, mainly live games, with a fixed fan base, active in major game live broadcasting platforms.
5). Graphic data collation editing and re-creation type of Internet celebrities: Some common social phenomena are presented to everyone in a graphic and textual manner, causing resonance, such as the "Internet Company DressIng Guide" that was very popular a while ago, including many previous strange articles "Instant noodles belong to hard currency in American prisons", and the active places are mainly public accounts and microblogs. Most of the articles are relatively long, mainly based on data collation and re-editing, which belong to secondary processing, semi-originality, have certain reading value, and there is no lack of calf content, which is also the hardest hit area for rumors.
6). Vertical type of internet celebrity: deeply cultivate the internet celebrity in a certain field, emotion, constellation, pet, photography, popular science, traditional Chinese medicine health, tourism, automobile, finance, stocks, food, fitness, unboxing, evaluation, dressing, beauty, bamboo rat breeding... You can think of the vertical field, there will be a lot of Internet celebrities, including the aforementioned game is also a vertical field, but the game of Internet celebrities are too independent, most of them can survive in their own game apps and live broadcast platforms, so just take it out and say. Influencers in other fields have a hard time reaching the level of attention that game influencers do.
7). Foreigners net red: foreigners can be free to shuttle between various fields, 99% are video celebrities, preferably from developed countries, such as the United States, more than China and the United States are different by the way to praise China is good, occasionally eat stinky tofu, spicy hot, praise the high-speed rail and shared bicycles... Based on the curiosity of the people of the country to foreign people, natural powder absorption. No reference significance.
8). Inexplicable Internet celebrities: Internet celebrities outside the above categories, because some things are passively popular, red inexplicably, can not be imitated. Representative figures: 1818 GoldenEye Xiao Wu, highway toll collector sister.
Of course, this classification is not absolute, not to say that he is in which category, you can only do one type of thing, most of the Internet celebrities are mixed with several things, a travel Internet celebrity can of course also be a food Internet celebrity, a car Internet celebrity can also chat about mobile phones, are very normal phenomena. There must be some areas of omission that I didn't expect, and you can feel it for yourself.
The main purpose of listing these categories is to tell you that if you want to become an influencer, you must first understand where your strengths are, what you are good at, in which field you have shining points, and the possibility of explosion. In more technical terms, this is called positioning. Giving yourself a good position is the beginning of success. This is actually a very simple and easy to understand truth, you look ugly, but the writing ability is strong, then write more; you look good, everyone loves to watch, then record a small video, this is a natural choice.
2. What are the benefits of becoming an influencer?
The answer is obvious. In addition to having a high income, you can also use your fame and fan accumulation to do what you really want to do. For example, Teacher Luo Yonghaoluo, of course, his label is definitely not only "Internet celebrity", but if he is not an Internet celebrity at the earliest, will there be his hammer mobile phone? Teacher Luo Yonghao can be said to be the most successful Internet celebrity transformation. Influencers – > shopkeepers – > entrepreneurs, which is also the best destination for most influencers.
Of course, not all influencers are mixed so well. What about the general mix? In fact, it is not bad, participate in various activities, go south and north, eat white and live in white wherever you go, and travel around the country at a young age. A good Internet celebrity is basically a set of strategic analysis, advertising writing, business negotiations, marketing and publicity in one of the people, comprehensive quality can be the same age who sits in the office, relatively speaking, it is still more fun.
Thinking that Internet celebrities are simply relying on hype and relying on hard push to catch fire is a very simple and simple idea. Most Internet celebrities are also like office workers, need to clock in from nine to five, need to constantly think creatively, do content, and operate their own fan groups. It's a laborious task. Influencers, not so good.
3. How does it work?
With a good positioning of yourself, the next step is the specific operation. In this industry, there is a well-known saying: "Creativity is not worth money, execution is worth money." ------------------
I believe that many people have a sense of this, every night lying in bed thinking about this and that, thinking about it, thinking that they are smart, the next day when they wake up, they begin to have doubts about themselves, and they will not even start, do, everything stays in the imagination. Giants in thought, dwarfs in action. This is the common problem of most people, dare to think but dare not do, be creative, but do not execute.
Many people say that Internet celebrities are basically monopolized, they are rich and powerful, have backgrounds and companies, and it is difficult for ordinary people to have a chance. This is true, but are you really not having a chance at all? That's not objective either. For example, I have seen the "food writer Wang Gang" who is now popular for a while, does he look like an Internet celebrity on the street? Whoever wants to say that at a glance can see that this person has potential, then he is definitely bragging. He can be said to be a typical "mediocre talent", if you go to the restaurant to topple the spoon, how much money can you make? 10,000 monthly salary? 20,000? That's it. But he should have a lot of ideas, can invest in the construction of a "back kitchen", the set of restaurant spoons into a video teaching material, and the main differentiation.
Have you seen too many videos of that kind of flirtatious food? Literature and art of the small room, the same color of Japanese small tableware, glass pot, small gas stove, next to a cat a dog, with do not know the so-called narration, at first glance is quite literary, see more is also tired. Wang Gang's video, simple and rude, and there is not so much nonsense, it has a "difference" from other videos, and it naturally stands out. Find a different point from others, and then insist on this implementation, and slowly success will not be far away.
For example, you are a Japanese learner, a scumbag. But most people on the Internet who want to learn Japanese are all Japanese idiots, and you are learning to be a bully in front of them, this principle is very simple, right? If you can learn Japanese, you can't find a job, if you can pull the calf very interesting, even if you only talk about 50 tone charts, there are also people who are willing to watch and are willing to pay for you. Take the things in your profession, take it out and speak in a simple way, there will be a large audience, you are too professional, but no one looks, such as Weibo, the average academic qualifications of Weibo netizens is a high school graduation. The more professional your content is, the more curved and oligo, the more popular, the more people will watch it.
This is also why so many bloggers who know English, a "brand of the right way to read" this kind of video is posted once and again.
I have a college student, working in a foreign company, just gave birth in July, do not want to go to work, just record a small video at home. She is better at English, she found that many parenting Internet celebrities are teaching how to raise children well, health, it seems that there are few dedicated to teaching english to young children, at the same time, many newborn mothers hope to have a bilingual teaching environment, can let children from primary school English, she will combine parenting with English. Teach new mothers some simple English, most girls have to be mothers sooner or later, coupled with the label of "education", this market is still very broad, she only recorded 20 episodes of 15 seconds of small videos, fans have close to 100,000.
4. Where do fans come from?
This is also a sentence that many people who want to engage in the industry of Internet celebrities often ask, I now have content, but no one reads it? Where do the fans come from? You have to have your own core fan base, also known as "seed fans," who are your earliest fans and should be your staunchest supporters. They will continue to go to others to amway you and support you. Deep roots sprout and bloom everywhere. Where do seed fans come from? Cats have cat paths, dogs have dogs, and this requires you to use your own brains and set yourself a small goal, such as: earn him 1,000 fans first. This should not be difficult, now the social network is so developed, a variety of platforms for you to use, if you spend a lot of effort, even 1,000 fans can not be deceived. Then you should look in the mirror and re-examine yourself.
I am not afraid that you look ugly, I am afraid that you are ugly and mediocre, if you can be ugly like Toot Sister, there will be people who pay attention, I am afraid that you are mediocre like a cigarette butt on the road, there is no flash at all, and a dustpan will be swept away. In this case, working with peace of mind is the best choice.
Tip: For example, if you want to trick someone into watching your video in a small forum, the title party is undoubtedly a good choice. For example, this answer, if I write "How to become an Internet celebrity", it is very bland, if I write "Explosion! Leaving a few hands to become the untold secret behind the big V of millions of fans" will certainly arouse the curiosity of many people, which is why the title party is now rampant.
5. After having your first fans?
After having a certain amount of fans, the rest of the matter is to repeat the previous work, continue to output good content, and persistence is more important than creativity. Artist Andy Warhol once predicted: "In the world of the future, everyone may be famous in 15 minutes." "This is a very interesting phenomenon, in the online world is indeed so, every day there are all kinds of new things, everyone can catch fire for a while, but it will soon be forgotten, what "mushroom blue skinny", "Ye Liangchen", "vigorous miracle"... and so on. They did fire, but they were quickly forgotten, this "fire" has no meaning, he is not relying on ability and charm, just bumping into big luck, bumping into a handful, there is no ability to continuously output. Careful observation, long-lasting internet celebrities, are able to persist for a long time, continue to create, even if they occasionally lose enthusiasm, will soon find a way to find a state.
For example, I often watch a food blogger "China Xiaomingzai", is a blogger who mainly explores the shop, goes to some restaurants to eat and drink, and records it, the video content itself is not surprisingly creative or eating and drinking, it is a simple record, the real expression of feelings, this is enough, netizens see these food videos, can get the information they want, plant grass or demining. This is the valuable content, insisting on such a phase-by-issue shooting, from tens of thousands of fans to millions of fans, this is a very successful food self-media.
6. After becoming a small internet celebrity?
After becoming a small Internet celebrity, don't feel that you have succeeded, you have swelled, you must guard against arrogance and impatience, keep humble, everything is just the beginning. It is necessary to often interact with other Internet celebrities in the circle, make a good relationship, forward each other's likes, and do a cross-border alliance. Regularly participate in the activities organized by major platforms, actively stand for the platform, do a good job of networking, maintain a good relationship with advertisers (gold owners), interact with fans more, regularly draw and forward, send out some small benefits, and insist on updating every day... The next thing, everyone can see, basically like this.
Finally, the technical summary:
1. What are your strengths?
2. What can you offer others?
3. Why should netizens pay attention to you?
4. Can you continue to persevere.
Becoming an Internet celebrity is not difficult to say, and it is not simple to say that it is simple. Knowing more is not a bad thing.