Guizi, who worked as a primary school teacher in Xiamen after graduating from normal school, likes to read philosophy and wants to explore meaning in everything she does. She feels that she is still young, and her current personality cannot live a too comfortable life, and she also wants to do her favorite art. Guizi plans to retake the college entrance examination for art students, so she runs to Beijing to learn to paint, prepare for the college entrance examination, chase her dreams, and live the life she wants to live. Guizi said: "When I am tired of painting in Beijing, I will smoke a cigarette in the studio, and smoking makes you very relaxed, especially enjoying the lazy feeling of those years." ”
In just a few months, Guizi was admitted to the Beijing Institute of Fashion to study design. After graduation, he worked as a fashion critic in fashion magazines such as VOGUE Fashion and Beauty and ELLE World Fashion Garden. Since then, he has also worked as a marketing planner and brand promotion for many fashion brands and boutiques. Years of experience in observing the fashion industry made her the earliest kolman and opinion leader of fashion reviews when she was first born on Weibo, and there were 50,000 Weibo fans at that time.
Once, to participate in the fashion conference, get to know the founder of the original cat Yang Song, Guizi shared some of his own views, "The Internet is too grounded, and the fashion industry needs to be forced, the two are not yet compatible, so the Internet fashion brand has not yet appeared." ”
The original cat team especially needed a fashion industry opinion leader to be a partner, and the founder Yang Song asked at the time, "Join us." ”
Guizi had just decorated her fashion space at that time, one-on-one intimate matching service, and did not immediately agree. I tried to cooperate with some activities such as afternoon tea salons first, and I felt that they cooperated well with each other. Later, I met with the investor, and the investor said at the time, "If Guizi joins, we are willing to invest a sum of money to do this project together." ”
It is such an opportunity that after Guizi joined the original cat as the chief operating officer, she has already received two rounds of financing.
After a year of hard work, the original cat APP has been officially launched in July this year. Guizi said, "There are many online trading platforms, and there are also people who focus on specific groups of designers and buyers, but many still stay on the PC side, the iPad side, and the upstream and downstream are not connected." Original Cat aims to use the APP as a carrier to realize instant communication between designers and buyers, decentralize, gather the needs of buyers across the country, and build an online independent procurement channel for buyers across the country. It also takes the traditional Showroom to a new level, and fully upgrades the offline physical exhibition hall to an online procurement platform. ”
The original cat buyer development team is led by Zhu Hongguang, the chief sales officer with more than 10 years of sales experience in the industry, and now the buyer lineup is all over the country, they are from boutique department stores, designer brand integration online stores, etc.
"We ensure the authenticity of the buyers and designer brands, and realize the efficient docking of 'buyers' and 'designer brands'." Now that our APP has just been on the shelves, more than 300 designers have released their works into the APP, including the cutting-edge couture designer VINCENT CHOU, who was once Dior's haute couture dress designer. Katsurako said, "Original Cat helps buyers and designers realize their personal career dreams, and we are also planning a buyer and designer training academy." ”
"Let the designer and the buyer get together, let the best designer meet the most right buyer." This is where Katsurako's interest lies.
Guizi has always been a very free girl, after starting a business, time is also free, but it is 24 hours of work, which is the convenience brought by the mobile Internet, but also the shackles.
Original cat companies are all post-90s friends, and Guizi said that they have a WeChat group called "Happy Hour". "Every day at seven or eight o'clock in the evening, I start to fight pictures and memes, and I don't have to talk at all." There is a boy who will send some funny photos every day, he will go to a lot of memes, just for this time, every day after the intense work, we are all waiting for this 'Happy Hour'. So, every time they send an expression, such as 'come to the bottle of wind oil essence', 'you look beautiful, you sleep first' and so on, we all think it is very interesting. It's a very simple pleasure. Usually, it is very serious when I go to work to communicate, but I will joke in this very relaxed way when I leave work. I'll throw pictures in, I'll send some emoticons, even some bottomless pictures to go in. They will also think that 'eh, Guizi is also quite funny'. I'm also enjoy of this process. ”
Katsura is a Libra, she said, "one of the biggest characteristics of people in this zodiac sign is that they understand the ideas of many people, which is very advantageous in management." So a lot of people say that Libra people are social experts. In addition, Libra people will be very sensitive to 'beauty', including our fashion editors, Libra and other zodiac signs will really be different, that is, I convey that I want this feeling, Libra can make it in an instant, but not Libra he will find a bunch of diagrams for you, but these diagrams are not what I want. ”
After coming to Shanghai, Guizi became an entrepreneur. About love, she said, "You have to find someone who can appreciate your strengths instead of amplifying your weaknesses and being able to respect each other." Just like the love between Sanmao and Jose, the kind of feeling that will really make people envious for a lifetime. But now in this city, feelings actually come and go a little fast, it's hard, sometimes it's hard. ”
Entrepreneurial pressure is high, Guizi likes to read some philosophy books, "maybe when I was reading, there are still some places that can't be understood or understood, and in a year or two, when you look back and read, you will feel that "it was like this."
Sometimes, Guizi would smoke a cigarette and play Xu Wei's song to listen:
She likes it, this kind of laziness and decadence is also a little stubborn.
Fashionable guest dialogue original cat COO Katsurako
Hipster: What is the state of the designer's existence?
Guizi: "Most designers need to support themselves, if there is no order, they can only play for a season or two, and they can't play anymore, so we are very sorry for the designer." Because I myself also learned to design, there are many friends around me who do design. They often complain to me, Katsurako, I'm done this season, and I think it's good. Next season you don't look at my design, I ask why, they say because I have poor orders this season, I may go to help others do OEM next season, I will not produce my own things. Because the cost of spending is relatively high. I felt very uncomfortable in my heart, because she was actually very talented, and it was a pity that she could not continue to do it. ”
Hipster: Designers mainly look at works?
Guizi: "The most important thing for designers is to look at the works, but if the works are very good, but they don't know how to sell themselves, it is also a big problem, because the designers are very emotional, they are very emotional, but their disadvantage is that they don't know how to market, don't know how to package the brand, which is very fatal." Because there are quite a few designers whose work is good, but they can't show their personality and style well. ”
Hipster: What does the original cat want to say?
Guizi: "Original cat advocates originality, cutting-edge and independence. So we don't want to go to a very boring, very boring kind of show, just a black hole house with a beam of lights, a person walking out, I think that kind of outdated. What we have to do is what the post-90s like, including more than a dozen friends in our company who are post-90s, and the way to go to work every day is very enthusiastic and communicate is very interesting. We want to do things in a new, youthful state. Including we will do a cross-border cooperation with some independent musicians, some painters, and artists. ”
Hipster: Commenting on founder Yang Song?
Katsura: "We now have more than 20 people in our team. There are three partners, the CEO is Yang Song, the original cat he is the earliest founder, himself is also a student of clothing design, like the Internet, but also has his own insights. Also a serial entrepreneur, very resilient. The reason why I came to do this with him at that time was also because his resilience touched me very much, and he would not give up lightly. I think this is very critical, he is insisting on doing one thing, not saying that suddenly I will not do it, including the most difficult periods, he has been insisting. Including another partner, Zhu Hongguang, when I had not yet joined, only the two of them were struggling. It has been persistent and worthy of respect. ”
Hipster: What is fashion?
Guizi: "Fashion is something that is not defined, there is no framework, of course there will be a certain cyclicality in the rotation, but fashion is a kind of self-transmission. Some people think that girls with A cups are fashionable, and some people think that fullness is fashionable, which is actually a matter of opinion. As long as I exude a confident and optimistic state of life, I feel that it is fashionable and suitable for me. Fashion designers will design something that highlights their personality, but it is not the kind of sensationalism, or there must be some changes on the basis of what suits them. ”
Hipster Lily