The domestic animation movie "Mr. Miao" is scheduled for July 31, and Zhou Shen's "Answer to Everything" will ring in theaters

"Long gone to the cinema, and those days that were once considered ordinary. All the good will eventually return, and I hope not to forget the way forward and live up to the goodness. On July 16, the domestic animation film "Mr. Miao" released a new final poster, announcing that it would be released on July 31, becoming one of the first theatrical films after the theater resumed work.

The domestic adult animation "Mr. Miao", jointly produced by Light ColorEdia Pictures and Gollum Animation Studio, was directed by Li Lingxiao and took four years to create. The film tells the adventure of Ding Guo and his master to eliminate the other side of the flower that brought disaster. Every time there is salvation, someone must make a sacrifice, which can be called a human test of good and evil choices. The film is adapted from the high-scoring short film of the same name by the director of "The Great Protector", which is regarded as a "sister film of "The Great Protector" and an "adult animation film", and is recommended for people over 13 years old to watch. The film was scheduled to be released on December 31, 2019, and announced its withdrawal the day before the release, and released a poster of "The spark never falls, and the day will meet again". In the new poster, the slogan was changed to "May all goodness not be betrayed".

Previously, the film has received high attention, and the ending song "The Answer that Can Answer Everything" sung by Zhou Shen has been called "Retrograde Song". The final poster released this time takes the "Yanluo Avenue" of animism, which is reborn in the early spring, symbolizing the protagonist's re-departure after experiencing disasters. It can be said that "Mr. Wonderful" is a movie suitable for post-epidemic viewing. On the one hand, the copy of "May all goodness not be disappointed" on the poster shows the reflective spirit of the film and the significance of the "alarm bell": a small number of people in the film save the whole village at the cost of self-sacrifice, while the world sits on the sacrifice of the good and continues to pursue profits, resulting in a "cycle of bad consequences". On the other hand, after coming out of the "darkest hour", how should people move forward: the male protagonist Ding Guo has realized the transformation from "rational bystander" to "active sacrifice" after witnessing the sacrifice of good people several times. This courage to "follow goodness" is a portrayal of retrogrades. The film focuses on these few people, leading the audience to think together about "when kindness needs to pay a price, will you still choose kindness".

The ending song "The Answer to Everything" created from the perspective of the male protagonist and with reference to social phenomena has twice aroused heated discussion: netizens' self-made videos have exceeded one million plays, paying tribute to the "retrogrades" who have stepped forward, and have also taken turns to appear on multiple lists, and related covers and adaptations have emerged in an endless stream.

Last year, "Mr. Miao" was held in four cities across the country and held the Beijing Thousand People Premiere Ceremony, which received praise and support from 5,000+ "tap water" audiences, and was praised as "a new possibility of Chinese animation". Some viewers choked up after watching it, "Chinese animators are really 'ten years of drinking ice, it is difficult to cool hot blood'." I don't even expect this film to be a box office hit, because it is worthy of our heartfelt thanks for appearing on the screen. Yi Qiao, president and chief producer of caitiaowu Pictures, the producer, sighed that doing niche two-dimensional animation is obstructive and long, but as long as he can see the hope of "going down", he will insist on sowing the seeds of national comic diversity. "Mr. Miao" dares to use low cost and small volume to carry a big pattern, and boldly uses Li Lingxiao, a newcomer director with an attitude and dares to express, to carry out "inherited innovation" and polish "small but different" works.

On July 16, the official website of the National Film Administration issued a notice on orderly promoting the resumption of cinemas under the condition of normalization of epidemic prevention and control. The notice pointed out that low-risk areas can resume business in an orderly manner on July 20, provided that various prevention and control measures for cinemas are effectively implemented. At the same time, the National Film Administration issued guidelines for epidemic prevention and control, implemented cross-seat ticket sales, and the attendance rate of each movie should not exceed 30%. Previously, the film "The First Parting" was announced on July 13 and officially scheduled for national release on the first day of theater resumption. This time, the official announcement of "Mr. Wonderful" was released for the first time, meeting the audience's long-stored expectations for watching movies, and also helping to revive the film market with a "forerunner posture".