Dahe News live e-commerce "Dahe Selection" is online! The debut of the Agricultural Expo is the endorsement of Henan agricultural products

Top News Dahe Newspaper reporter Li Yanhong

From October 27 to 29, the Big River newspaper wants to do things.

During the opening of the 2021 Henan (Zhengzhou) International Modern Agricultural Expo, Dahe Newspaper Douyin will live stream goods for three consecutive days and officially launch the live e-commerce IP "Dahe Selection".

Trailer Local tea pickers public welfare goods

"The live broadcast starts at 10 a.m. every day and lasts for three days, closing with the Agricultural Expo." The person in charge of the "Dahe Selection" project said that this is the debut of the e-commerce brand of Dahe Newspaper, which will bring a batch of agricultural and sideline products with reliable supply, high quality and low price to the pho. The choice to appear during the Agricultural Expo is because the project is positioned as "authoritative media + Henan culture + characteristic agricultural products + internet celebrities", and it is an important mission of "Dahe Selection" to endorse Henan agricultural products.

In the selection of anchors with goods, "Dahe Selection" also attaches great importance to local characteristics. Li Yunxi, a Tea Picker in Xinyang with nearly one million Douyin fans, will lead the camera. Li Yunxi, a native of Xinyang's Xunhe District, chose to return to his hometown to start a business in the second year after graduating from university, and publicized the specialties of his hometown through self-media.

"My original intention was not to be an Internet celebrity, or I felt that such a good tea in my hometown should be known to more people." Li Yunxi said that since she was a child, she has known that Dahe News is a well-known media in the country, has the responsibility to be trustworthy, and has the opportunity to use the platform of Dahe News to do something for her hometown, which makes her feel particularly meaningful.

Background Millionaire reports to tens of millions

CCTV four young + Li Jiaqi, People's Daily + Wei Ya, county governor with goods + net red live broadcast... In the past two years, this kind of cross-border public welfare has turned traffic into sales and stimulated new vitality of consumption.

And the Big River Newspaper has already begun similar attempts. In 2020, Dahe News specially planned "I came to 'bring goods' for the two sessions of Henan", and Taobao live broadcast more than 1.92 million people watched in 2 hours.

In April 2020, the "Love to Help Farmers, Yu in Action" live broadcast activity jointly organized by the Department of Commerce of Henan Province, the Poverty Alleviation Office of Henan Province, and Dahe News reached more than 4 million broadcasts and more than 2 million likes.

From August 11 to August 19, 2021, Dahe News carried out 12 public welfare live broadcasts in order to help resume work and production, integrating six major industries, with more than 1.78 million views of the live broadcast, helping Henan enterprises generate revenue of 3.18 million yuan.

Today's Big River Newspaper has long been more than just a newspaper. Dahe Newspaper Douyin, Yu Video Douyin, Dahe Newspaper official Weibo, the fans have exceeded 10 million, Dahe Newspaper WeChat public account fans nearly one million.

"Dahe News's entry into the e-commerce platform, from the traditional media's text and graphic reporting to live streaming with goods, reflects the strong resource integration ability of the mainstream media." Live streaming with goods is another active exploration of Dahe News's practice of media responsibility and active transformation. Media observer Xue Chenzi said.

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Quality supply chain

Talent anchor

MCN Agency

Dahe Newspaper entered the e-commerce industry and expected tens of millions of rice noodles to participate together.

If you have high-quality products, especially products with local characteristics in Henan and products suitable for live broadcasting platforms; if you are enthusiastic about live broadcasting, or a well-run MCN organization; if you have special opinions and suggestions on the development of "Dahe Selection", you are welcome to add WeChat 18639013799 docking cooperation.

If you are an enthusiastic reader, from October 27 to 29, please pay attention to the live broadcast of Dahe Newspaper Douyin, watch the debut of "Dahe Selection" with goods, grab live broadcast benefits, and support the development of agricultural and sideline products in Henan.