■ Press: How to solve the dandruff problem?
According to statistics, 140 million Chinese consumers have stubborn dandruff problems.
According to the "Latest Survey Report on the Scalp Health Status of Chinese Residents" released in October 2020, more than 83% of consumers in China have different degrees of dandruff problems, and dandruff problems have affected the normal work and life of consumers.
In the e-commerce review, many consumers have similar troubles: "It snows every day all year round, and I dare not wear black clothes" "Bought for my father, seeing the dandruff floating in his hair, I have obsessive-compulsive disorder, it is very uncomfortable to look at" "Every time I go out, I want to wear a hat to cover it up."
What kind of shampoo should consumers with dandruff troubles choose? What are the things to be aware of?
In April 2021, Consumer Report focused on the yujie woodpecker shampoo of Lafang, which has a good reputation, and experienced and scored it through three aspects: subjective experience, e-commerce word-of-mouth, and popular science suggestions.
<h1 class="pgc-h-arrow-right" data-track="122" > test product</h1>
▲ Rain clean woodpecker shampoo
<h1 class="pgc-h-arrow-right" data-track="124" > test indicator</h1>
Subjective experience, e-commerce reputation
<h1 class="pgc-h-arrow-right" data-track="126" > the subjective experience of 20 volunteers: "Dandruff is obviously seen less."</h1>
This Rain Clean Woodpecker Shampoo focuses on "de-dandruff", Yu Jie is La Fang's professional anti-dandruff brand, specially designed for stubborn dandruff, can be de-dandruff, oil control, anti-itch, the original three zinc targeted net dandruff technology, which de-dandruff zinc compound OCT strong de-dandruff, oil control zinc to adjust the scalp water and oil balance, and moisturizing zinc soothing anti-itch, than the use of a single anti-dandruff shampoo desination effect increased by 50%, fast and accurate dandruff and so on.
So is the anti-dandruff effect really effective?
The journal recruited 20 consumers with dandruff troubles for a 2-week trial evaluation, and subjectively evaluated them from 12 aspects, such as texture, smell (fragrance, fragrance retention duration), foaming degree, dandruff removal effect, oil control effect, anti-itch effect, cleaning effect, softening effect, gloss degree, refreshing degree, fluffiness degree, and easy flushing degree.
▲ 20 volunteers were scored after use
The results showed that the volunteers were more satisfied with their dandruff removal ability, with a score of 7.7 points, Miss Chen commented: "I often wear black clothes, obviously see less"; Mr. Huang believes that "the dandruff removal effect is very good, before the hair will be flaky, now it is gone"; Mr. Zhang commented: "There was slight dandruff and itching before use, but after using it twice, there was obvious improvement."
<h1 class="pgc-h-arrow-right" data-track="127" > the desquamation effect is significantly improved: after 2 weeks of use, it increases from 5.0 points to 8.0 points</h1>
On the "anti-dandruff effect", the consumer's rating gradually increased over a period of 2 weeks, and a subtle improvement can be seen. Before use, the dandruff status of 20 consumers was self-rated as 5 points, but after 12 hours of use, the dandruff score quickly increased to 7.5 points, and in the following days of experience, the dandruff status score showed an overall upward trend, and after 2 weeks, the dandruff condition was perfect, and the consumer's rating was stable at 8 points, which was generally considered to be greatly improved and the dandruff removal effect was obvious.
▲In 2 weeks, dandruff improved the scoring
Many volunteers are more satisfied with its effect during the test, Ms. Liao commented: "After the first day of use, the head is not itchy, the dandruff is significantly reduced, the dandruff effect is more and more obvious, after the first week of use, the problem of desination, dandruff, itching has improved, after the second week, the anti-dandruff effect is more and more significant, and the itch problem is said goodbye." Mr. Chen said: "The first day, the second day, the third day, after washing, it feels very comfortable, the hair is not so hard, the dandruff can be maintained for a long time, after two weeks, I think I will buy this shampoo in the future." ”
<h1 class="pgc-h-arrow-right" data-track="128" > other advantages: oil control, anti-itching, easy to push</h1>
In addition to the anti-dandruff effect, 20 consumers scored 7.6 and 7.7 points on "smell", "texture", "easy to rinse" and "fluffy", especially in "oil control" and "anti-itch".
In terms of oil control effect, Mr. Song commented: "Basically can maintain 2 days of normal head oil", in the anti-itch effect, Mr. Qian believes that "basically the next few days do not feel itchy", for its texture, Mr. Song said: "The texture is delicate, the foam is dense", Mr. Zhang believes: "Easy to push away".
▲The shampoo has a delicate texture
As a result, this anti-dandruff shampoo was unanimously endorsed by 20 volunteers with anti-dandruff troubles.
Although the evaluation of 20 volunteers with dandruff troubles is specific, after all, the sample is small, is there more data?
<h1 class="pgc-h-arrow-right" data-track="129" > e-commerce word-of-mouth: the dandruff rejection rate is as high as 93%.</h1>
Consumer Report collected and analyzed 3829 comments from the brand's official channels on tmall, JD.com, Suning, Douyin and other e-commerce platforms, and comprehensively evaluated them from the appearance, fragrance, texture, foam, dandruff, anti-itching, cleaning, oil control, refreshing, suppleness, fluffiness, moisturizing, repair, and easy flushing.
According to the data of 3829 reviews, the higher consumer satisfaction is concentrated in many aspects such as "fragrance", "texture", "dandruff removal" and "cleanliness", and the praise rates are 96.55%, 98.44%, 93.33%, 97.96%, 97.1%, and 97.96% respectively.
<h1 class="pgc-h-arrow-right" data-track="131" > anti-dandruff effect: "This shampoo is like a woodpecker, eating all the dandruff."</h1>
Among them, the praise rate of "dandruff effect" is as high as 93.33%, that is, all consumers who mention the word "dandruff" in the review, 93% are more satisfied with its "dandruff effect", it is understood that this shampoo is specially designed for desquamation, some consumers comment that after using this anti-dandruff shampoo, "the dandruff effect is very good", "dandruff is a lot less", "the anti-itching effect is amazing", "the anti-dandruff force is too amazing", "the dandruff on the shoulder is missing when combing the hair", etc., generally more satisfied.
Excerpts from the commentary are as follows:
The reason is that this rain clean woodpecker shampoo can remove dandruff, oil control, anti-itch, because of the original three zinc targeted net chip technology, which de-dandruff zinc compound OCT strong dandruff removal, oil control zinc to adjust the scalp water and oil balance, moisturizing zinc soothing anti-itch, than the use of a single anti-dandruff shampoo desinking effect increased by 50%, fast and accurate dandruff, etc., is jointly developed with the Chinese Academy of Sciences.
<h1 class="pgc-h-arrow-right" data-track="132" > the scent from the forest: long lasting, good smell </h1>
It is understood that "forest wood fragrance" is a highlight of Yujie woodpecker shampoo, claiming to be created in cooperation with the world's top perfumers, the head incense has bergamot lemon, raspberry, pink pepper, chinese incense has coffee, peach, jasmine, etc., tail fragrance has patchouli, caramel, amber, cedar.
Word-of-mouth evaluation results show that 811 consumers invariably mentioned "fragrance" in the evaluation, and some e-commerce users commented that "this fragrance is very special, but very fragrant, very long-lasting", "the smooth and smooth fragrance of the shampoo after washing", "the light wood fragrance, the taste is quite good", "the taste is quite good, the wood aroma is relatively warm", "the taste is mild" and so on.
In addition to the dandruff effect and fragrance, the cleaning effect of this shampoo is also impressive, the praise rate is as high as 97.96%, some consumers mentioned in the comments that "with this blow hair, see the scalp is clean" "The shampoo is very good, it is very gentle to use, the dandruff effect is quite good, my confidence is back, haha" "Wash the scalp without drying!!!! Caps of effective control of dandruff! "After washing the scalp is particularly refreshing and comfortable, the hair is smooth and not frizzy" and so on.
The rest of the items will not be repeated one by one, and consumers can refer to the performance of word-of-mouth ratings.
<h1 class="pgc-h-arrow-right" data-track="133" > comprehensive evaluation: born for dandruff removal</h1>
Combining subjective experience and word-of-mouth data, the comprehensive score of this rain clean woodpecker shampoo was obtained.
The results showed that the overall score of this rainy woodpecker shampoo was 8.5 points, which was worth recommending, especially in terms of dandruff effect, and the dandruff score of 20 volunteers with dandruff troubles who participated in the experience increased from 5.0 points to 8.0 points in 2 weeks, "dandruff obviously saw a reduction"; the praise rate of e-commerce reviews was as high as 93.3%, "(Shampoo) is like a woodpecker, dandruff is like a bug on the tree, and it is used to eat all the bugs."
<h1 class="pgc-h-arrow-right" data-track="134" > Suggested by Consumer Report</h1>
(1) Mild dandruff is normal, a small amount of dandruff is normal, is a product of normal and healthy scalp metabolism, do not have to worry about the sky.
(2) Consumers should choose the right anti-dandruff shampoo according to their hair type.
First, know your hair. According to the state of the hair, it can be roughly divided into oily, dry, neutral and mixed, and when choosing a shampoo and care product, you can match your hair texture from the composition and efficacy of the product.
For example, for oily hair, it is recommended to choose neutral to weak acidic oil-controlling wash products, which can clean the scalp and hair excessive oil very well, so that it is long-lasting and refreshing. For oily hair with dandruff mixed with dandruff, you should also choose products that add anti-dandruff ingredients.
There are many reasons for dandruff, mainly mushroom dandruff + oil dandruff + dry dandruff. The Rain Cleaner Woodpecker Shampoo of this review can be effectively removed whether it is dry crumbs or oily crumbs.
【Special Notice】: The test results and mentioned brands in this report are only responsible for the test samples and do not represent the quality status of the same batch or other models of products.