The good weekend is here again, today Xiaobian sorted out seven advertisers worth watching a movie, when there is nothing to choose one to see it!
1. Big Names
IMDb: 6.7 points
Douban: 7.7 points
In the first film, we do not mention the list of movies that Harvard Business School requires students to see, but the editor will give our domestic films a credit:
The film is director Feng Xiaogang's 2002 New Year film, with a strong black humor, in addition to making everyone feel very ridiculous, after laughing, there are some things that can be considered, such as the impact and impact of commercial society on people's lives. Therefore, although the film appears in front of the audience as a New Year film, it is not a movie that makes people laugh, and for marketers, this film hides a lot of things worth thinking about.
Synopsis:
Donnatore is a world-renowned director who came to the Forbidden City to remake "The Last Emperor", but suddenly fell ill. After learning that his life was short, the director and Ge You (Ge You, who plays the photographer who helps the director do side recording in the film, is responsible for filming the director's own bits and pieces during the filming) said: "He wants a comedic funeral". Ge Youlin was ordered to find a circle of friends in the advertising industry to discuss how to hold the funeral. So a bunch of brain-opening advertisers thought bigger and bigger together, and the bigger they got, and as a result, they rented the entire Forbidden City to do a global funeral broadcast! What about funeral funding? The director didn't leave half a dime for Ge You! So in the next film, we can see all kinds of exaggerated marketing behavior: using advertising means to prepare money for funerals...
See the poster above the "advertising investment" written on it? This can't help but remind the editor of the "funeral industry electrocution Internet thinking" incident that went crazy in the circle of friends some time ago, so it is really far-sighted to think about this film!
2. In Good Company
IMDb: 6.5 points
Douban: 6.7 points
Didi and Kuaidi were together on Valentine's Day this year, and Meituan and Dianping got married not long ago; Alibaba bought Youtu and was predicted by foreign media to acquire Sina Weibo... Since ancient times, the combination of the weak and the strong has been an immutable law. Large companies grow up through acquisitions. Will you buy? Know what the post-acquisition sales executive thought? Do you know what the salespeople are talking about behind their backs? Some people say that the core factor in Lenovo's failure to acquire IBM is that it did not understand the film at all. Can you read it? When there is a sale between the company and the company, where is the location of you, a member of the company?
The 51-year-old Hodan (Dennis Quaid) is the director of advertising at an authoritative American magazine, and his family is also very happy. However, Hodan's life has changed drastically because of the sudden change in his career. His company was acquired by a large consortium, and his position would be replaced by a man named Carda, who was only 26 years old and had no advertising experience, which made Hodan angry. For the sake of his family, Hodan could not resign. In contrast to Hodan, Carda had long since divorced his wife and had no worries. The two men also began a battle in the office...
The editor was surprised that the rating of this film in various places was not high, probably because the theme was more bland and boring. But Xiaobian feels that this is exactly the case in the workplace.
3. Silicon Valley legend Pirates of Silicon Valley
IMDb: 7.3
Douban: 7.6 points
Bill Gates and Steve Jobs may have opposing views in all respects, but they only have absolute commonality in one thing, and that is to do everything possible to block the film. How the high-tech companies in Silicon Valley have been incubated, how they have evolved into what they are today, what kind of market rules young people under the age of 25 have used, and how to make market rules, customers, and competitors form a community. Conspiracies are one after another, and endless ideas hang over Silicon Valley.
The show is an unofficial biographical film about Apple and Microsoft.
The film is based on "Silicon Valley Fire" by Paul Friebger and Michael Sven.
In addition, it is also recommended to also recommend a new American drama "Silicon Valley Black History" silicon valley in 2014
4. 99 francs 99 francs
Douban: 7.5 points
No one wants you to be happy, because happy people don't consume.
—Frederick Bergerbird
You advertisers, do you sometimes have doubts about the meaning of "advertising"? Looking around, it's easy to see that most companies today spend far more money on advertising than on the actual production process. That is, we have entered an era when the desire to produce is more important than the production of products. So, has advertising also become an "art" of creative desire? So, what is the point of advertising?
Based on the novel of the same name by French writer Frederick Bergerbode.
Octave (Jean Duakhdan), the creative director of a well-known advertising agency, is tired of the extravagant lifestyle of fashion celebrities, and decides to write a book viciously attacking the announcement industry as a farewell performance before resigning. In the name of collecting material, he embarks on a life of depravity, going in and out of various venues with celebrities, spending every weekend surrounded by drugs, sex and death, until he meets a girl named Sophia (Vaina Jokon). Love allows Octav to temporarily withdraw from the materialistic world, when he wants to enjoy the beauty of a quiet life, but finds that it is too late...
Some people described the film as "a gorgeous advertisement for the whole film, or a French level", can you understand?
5. Search
Douban: 7.3 points
I recommend "Search" out of the editor's reverence for "the Internet" and "social media". In this era when the Internet is embedded step by step into our lives, all kinds of marketing actions will be inseparable from social platforms. But don't forget, as douban film critics said, "Human flesh technology in the Internet age is usually a weapon for entertaining the public, but unfortunately, it may also become a killing tool."
In the movie "Search", Chen Kaige shows how five women of different ages, identities and statuses "grow up twice" in the face of adversity. Gao Yuanyuan played by the company's white-collar workers because of a bus does not give up the seat of the small matter, the butterfly effect triggered large-scale network violence, Yao Chen played by the TV reporter strives to be objective and fair in the work, but unexpectedly but was ignited by his own journalistic ideals, Chen Hong played by the wife of the rich man to middle age but encountered domestic violence, Wang Luodan played by the workplace freshman was ostracized, Chen Ran played by the boss secretary was successful after a period of "workplace palace scheming".
A cruel and complete story of reality, fused with the complexity of reality, one is a hundred faces, who is right?
Thank you for Smoking
IMDb: 7.6 points
Douban: 8.0 points
One of the must-see movies of marketing. In a very simple pattern, whether smoking is harmful or not is used as an insertion point to put the government, businessmen, public relations, Hollywood, and the media on one stage. As Jason Reitman's feature film debut, it is clearly the origin of his humorous and spicy, satirical and ridiculous style, the film is brightly paced, the lines are funny, and the dialogue is super wonderful!
Nick is the face of tobacco, the world's most profitable and controversial industry. Not only does he have to persuade people to smoke like a salesman every day with three inches of uncorrupted tongue, but he also has to change his hair to deal with the protests of anti-smoking groups, environmental groups and scientific groups, and try his best to maximize the interests of the tobacco industry in the government and senators.
Nick also has two close friends, Polly, who speaks for the liquor industry, and Bobby, who speaks for the arms industry. The same nature of the industry has made the three of them close friends, often together to exchange tips on how to deal with the protests of various groups such as environmental groups, and how to maneuver between the government and senators.
On a stage where politics and business intersect, they staged one good play after another.
It's funny, although this film is about smoking, there is no half a smoking scene in the film.
7. Loot the Boiler Room
IMDb: 7.0 points
Finally, I still want to recommend a "boiler room" that Stanford requires business students to read, And Stanford will not fool his students, do you say?
This is a drama film that reflects the scandal of the company, telling the story of a young agent who deceives himself to make a huge profit for himself, but ultimately defeats the conscience of condemning evil and following good. The male protagonist shows the psychological state of choosing conscience or money just right, which is thought-provoking.
Seth Davis, a 19-year-old, is determined to find his first pot of gold as soon as possible so that his father can look at him differently. He had planned to start by playing illegal cards, but found that this path did not work, until a stockbroker called J.T. Marin Brokerage Company approached Sevez.
In this core office known as the "boiler room", the stories of how many overnight millionaires have seduced Sevez. Soon, the ambitious Sevez passed the stock economic person certification exam with excellent results and began his "road to success". He sold stocks that would never have a future to profit-hungry investors. Sevez is chasing money and profit at a very dangerous pace, close to his so-called success, greedy and uneasy. In the rapidly changing business circle of Long Island, New York, the conscience of Sevez finally began to face the test of conscience...
A small-form version of The Wolf of Wall Street; trapping squads
Written in the end, Xiaobian believes that in fact, as an advertiser and marketer, you should look at everything, right? Because you never know what the next case you're facing is about, and the unknown is always the funniest thing for an advertiser.
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