On the evening of June 3, the winter global debut of the internationally renowned brand coach was once again unveiled in Shanghai, which is also the second time that the brand has held its world premiere in Shanghai after 2018, which once again proves the increasingly important position of the Chinese consumer market in international brands. Yann Bozec, President and CEO of Coach China, said, "As a highlight of the brand's development journey, this Shanghai show not only presents the latest winter fashion trends for consumers, but also reflects Coach's confidence and determination to take root in China and adhere to local development. We look forward to further deepening the emotional interaction with consumers and responding to the aspirations and pursuits of consumers for a better way of life with practical actions. ”
Located in the historic Shanghai Exhibition Center, the show nostalgically recreates the 70s car theater, pays tribute to film aesthetics, and reshapes contemporary trends with classics; the release show uses Winter New York as a curtain scene to release this season's unique trend and new fashion in the cultural integration and artistic collision of the two major cities. Many celebrities, including brand spokesperson Yang Zi, special star guests Xiao Jingteng, Zhong Hanliang, etc., gathered at the show to witness the infinite charm of fashion. That night, Yang Zi, Zhong Hanliang and Xiao Jingteng broke the same frame of the dimensional wall, and directly landed on the first place in the hot search list. Through the live broadcast form of "Coach Runway Direct Hit", the show offers an immersive visual feast for the global audience synchronously, and the fun short drama performed by the members of the Coach star family was broadcast before the opening of the show, recording the members' cherished memories, full of warmth and joy. Netizens who watched the live broadcast of the big show sighed one after another: Immortal picture! The wonderful combination of "Snow and Rain" and "Little Sun" added another wonderful feeling to the snowy runway that night.
Based on the autumn theme of comfort, softness, touch and layering, this winter sports collection boldly incorporates retro sports elements, and conveys the brand's desire to explore nature under the creative fusion of classic craftsmanship and winter outdoor inspiration. "I hope to be able to interpret Coach's new fashion concept and interpret the current season trend in a more frank and sincere way. As a continuation of the autumn story, the Winter collection shows the brand's optimistic and warm attitude towards life, carrying our original intention to create a beautiful future. We hope to further present the brand connotation through this exploration and playful nostalgic narrative. Coach Executive Creative Director Stuart Vevers added.
"This is an exciting milestone for coach brands," said Coach CEO and Brand President Todd Kahn, "This time the big show in Shanghai is not only Coach's first return to the show after a year, we sincerely hope that this grand celebration of innovative ideas will bring more fashion inspiration and surprise experiences to consumers in China and around the world." ”
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