Recently, Waterdrop Insurance launched the "OTO Broker" service to provide partners with online and offline integrated marketing solutions, help traditional insurance institutions improve their online customer acquisition capabilities and service capabilities, and accurately match related services for potential insurance customers, greatly improving the efficiency of supply and demand docking.
"OTO broker" is one of the many models empowered by the Waterdrop Open Platform for partners, mainly exporting the "operation, SYS system (sales management system)" capability to insurance institutions, and establishing online user and agent matching, trust and connection channels for traditional insurance institutions to achieve a more efficient balance between supply and demand in view of the pain points of insufficient online customer acquisition and service capabilities of traditional insurance institutions.
It is understood that the SYS system exported by the Waterdrop Open Platform includes modules such as "CRM, underwriter, broker operation middle platform, data analysis platform, product content center" and other modules, which can provide intelligent exhibition tool support to offline brokers/agents, including user demand analysis, transaction facilitation, after-sales service, agent training and MCN incubation, etc., and connect users with insurance needs with insurance institutions to help users obtain better products and services.
As of the end of the second quarter of 2021, the cumulative number of insurance users of Waterdrop Insurance was 102.1 million, of which the number of paid insurance users was 24.9 million. In the process of serving online users, most of the post-80s and post-90s users are very receptive to new things such as online consultation and sales, electronic insurance policies, etc., but some users still hope to have offline services and understand insurance products through face-to-face communication.
To this end, on the one hand, Waterdrop Insurance has set up an offline insurance broker team, and on the other hand, it has cooperated with traditional insurance intermediaries through the Waterdrop Open Platform to improve the quality of service to customers in an all-round way, while providing customers with differentiated local services, and enhancing customers' trust and satisfaction with Waterdrop and cooperative institutions.
The launch of the "OTO Broker" service is to integrate and empower The online customer operation capabilities of Shuidi and the offline service capabilities of traditional institutions, so that the two sides can form an effective complementary advantage. It is understood that in cooperation with a number of insurance institutions, potential insurance customers who have been reached and educated in the early stage of water droplets, the conversion rate from online to offline, is much higher than that of other insurance customers, and the scale of premiums reached has doubled month by month.
It is understood that Waterdrop Insurance is an Internet insurance brokerage platform under Waterdrop Company (NYSE:WDH). The Waterdrop Open Platform, which was launched in 2018 and has now developed to the 2.0 stage, can provide partners with one-stop solutions including sales support, customized products, full-link marketing and customer operation, claims empowerment, medical data risk control, etc., from "customer acquisition, customer operation, product, underwriting, claims, cost control" and other aspects for partners to empower in an all-round way, covering the whole business process.
This article originated from the Financial Circle Network
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