Xinhua News Agency, Zhengzhou, 26 Oct (Xinhua) Title: "Let's Archaeology Together": Dismantling the "Blind Box" and Busy "Getting new" The collision of tradition and new trends
Xinhua News Agency reporters Gui Juan and Yuan Yueming
Put on white gloves, wet the surface of the cylindrical soil block with water, pick up the mini version of the "Luoyang shovel" and shovel the dirt from the periphery little by little, and then use a small brush to sweep away the layers of floating soil... Finally, a miniature version of the "Faience Double Pot" revealed its true face.
On the occasion of the 100th anniversary of the discovery of Yangshao culture and the birth of modern Chinese archaeology, the Henan Museum launched the "Yangshao Centennial Archaeological Blind Box", which attracted the attention of many netizens.
It only takes tens of minutes to immerse yourself in the joy of archaeological work, and many netizens describe the "excavation" process of the archaeological blind box as a "a little laborious but particularly happy" experience: "As soon as the gloves are worn, the feeling of archaeologists comes!" ”
As early as December 2020, the Henan Museum's "Lost Treasures" series of archaeological blind boxes were popular throughout the Internet, and a box was difficult to find. "Great General Tiger Rune", "Wu Zetian Jinjian", "Duling Fangding"... These familiar "national treasures" are hidden in the soil of Luoyang Mountain, waiting for the secret time.
Staff demonstrate the opening process of the "Archaeological Blind Box" (taken on December 8, 2020). Photo by Xinhua News Agency reporter Yuan Yueming
"Compared with static cultural and creative products, the archaeological blind box has a stronger interactivity, and adds game and puzzle solving elements, so it is more attractive to young people, so that everyone can experience the surprise, sense of substitution and satisfaction of discovering cultural relics and learning history." Liu Wei, a founding staff member of the Henan Museum, said.
Following the "Lost Treasures" series, the Archaeological Blind Box of the Henan Museum frequently launched "new copies".
Cultural relics restoration blind box, bringing the wonderful experience of "repairing cultural relics at home"; spreading the blind box, showing the beauty of traditional golden stone art; exclusive emotional blind box, you can choose the soil, objects, sizes, etc., proper "private customization"; "Archaeology together" Mini program, digital reproduction of archaeological work scenes...
This is the "archaeological blind box" cultural and creative product launched by the Henan Museum (taken on December 8, 2020). Photo by Xinhua News Agency reporter Yuan Yueming
The "tradition" represented by cultural relics and the "new trend" symbolized by the blind box are colliding with a wonderful spark through creative transformation and innovative expression.
"The fire of the archaeological blind box highlights the charm of traditional culture." Ma Xiaolin, president of the Henan Museum, said.
In recent years, in line with the lifestyle, aesthetic orientation and consumption upgrading needs of young people, cultural and creative products related to cultural relics and archaeology have been launched all over the country, and they have become popular one after another.
Cultural and creative products such as the "Fengzhi Travel" luggage tag of the Palace Museum in Beijing, the folding fan of "This Kind of Hanzi", and the chaozhu headphones have made the 600-year-old Forbidden City become "cute" with an unprecedented posture.
The Ancient Tenons and Tenon Building Blocks of the National Museum of China combine the images of the warriors of 9 dynasties with the tenon and tenon techniques that have been handed down for thousands of years, edutainment and education, and show the subtleties of the Traditional Chinese Structure Construction French.
The "bronze mask" ice cream of Sanxingdui Museum has not only become the "standard" for tourists to punch in, but also triggered the appearance of cultural and creative ice creams across the country.
The "Jinsha Xingyue" cultural and creative mooncake of the Jinsha Site Museum "reproduces" representative cultural relics such as sun god bird gold ornaments, frog-shaped gold leaf, and gold masks on the crust, which is full of ancient meaning and fun.
The Hubei Provincial Museum Chimes Ancient Orchestra is based on musical instruments excavated from the tomb of Marquis Yi of Zeng, allowing the chimes and dances of the pre-Qin period to travel through time and space and reproduce the style.
From static stationery, jewelry, and joint lipstick to dynamic blind boxes, building blocks, and real-life exhibitions, museums around the world have left the traditional "showroom" model, continuously expanding around archaeology and cultural relics, seeking breakthroughs, making cultural relics truly "come alive", creating a number of cultural IP rooted in China's long history and splendid civilization, and actively guiding people to pay attention to cultural relics archaeology and history and culture.
Tourists shop for cultural and creative products in the Cultural and Creative District of Henan Museum (photo taken on December 8, 2020). Photo by Xinhua News Agency reporter Yuan Yueming
Archaeology, which was relatively unpopular in the past, has gradually stepped out of the ivory tower and entered the public eye, becoming a "prominent science", becoming "close to the people" and bringing its own traffic, and the heat continues to rise.
The Sanxingdui site "Shangxin" has continuously appeared on the Weibo hot search list, directly hitting the 24-hour slow live broadcast of the excavation site, attracting hundreds of thousands of netizens to "squat" together.
"National Treasures", "If National Treasures Can Talk", "Archaeology Open Class" and other cultural and exploration TV programs continue to be popular, repeatedly "breaking the circle", and gaining high ratings, good word of mouth and a large number of loyal fans.
Yangshao Village National Archaeological Site Park, Liangzhu Ancient City Yaoshan Ruins Park, Erlitou Xiadu Ruins Museum and other heritage parks and museums have become "net red punch cards", and tourists flock endlessly.
Many archaeological sites and cultural protection units such as the ruins of the ancient city of Zhenghan in Xinzheng, the ruins of Yin Ruins in Anyang, and the Longmen Grottoes in Luoyang have also opened their doors to carry out colorful research and study activities to let the public and archaeology "zero distance".
A series of major archaeological achievements and public archaeological activities have continuously stimulated the "cultural code" and "spiritual power" engraved in the depths of people's hearts, and the upsurge of the whole society paying attention to archaeology, understanding archaeology, publicizing archaeology, and developing archaeology is in the ascendant.
"Spread in development, carry forward in communication, and inherit historical context, more people will understand Chinese history and enhance cultural self-confidence." Zhao Haitao, an associate researcher at the Institute of Archaeology of the Chinese Academy of Social Sciences and the leader of the Erlitou archaeological team, said.