April Lechang, spring tea wafting fragrance. On the occasion of the May Day holiday, the people of Lechang ushered in the 2021 "Lechang Baimao Tea, Xiangpiao Revitalization Road" tea industry display and promotion series of activities in laughter. On the morning of April 30, the launching ceremony of the series of activities was held in the River Embankment Square in the urban area of Lechang City, Shaoguan.
The leading guests took the stage and jointly launched the activity
At the launching ceremony, the performers let the on-site personnel feel the charm of tea culture through elegant tea art performances and tea picking dramas with Lechang characteristics, showing the effectiveness of Lechang City in practicing the concept of "green water and green mountains are golden mountains and silver mountains" in recent years. At the launching ceremony, representatives of 12 local tea enterprises in Lechang launched the "Joint Action Initiative for Revitalizing Baimao Tea" at the event, and the representatives of tea enterprises said in the initiative that they would work together to revitalize the tea industry. At the same time, the Lechang Municipal People's Government and the Provincial Academy of Agricultural Sciences signed a framework agreement on cooperation in agricultural industry revitalization actions to further strengthen cooperation and jointly promote the development of the Lechang tea industry.
Representatives of tea companies read out the initiative on the spot
Lechang Municipal Party Committee Secretary Shen Hemin on behalf of the Lechang Municipal Party Committee, the Municipal Government said that Lechang's unique geographical location and excellent ecological environment, bred a strong, far-reaching tea culture, in recent years, Lechang will be the tea industry as a green ecological industry, characteristic advantages of the industry, rural revitalization industry focus on building, focus on promoting the tea industry branding, large-scale development, tea industry shows a vigorous development trend, Lechang sincerely welcome friends from all walks of life to walk around, feel lechang strong tea culture, taste the infinite charm of ecological landscapes, More external publicity and promotion of Lechang.
The Lechang Municipal People's Government and the Provincial Academy of Agricultural Sciences signed a framework agreement on cooperation in agricultural industry revitalization actions
Experts from the Provincial Academy of Agricultural Sciences were also invited to provide on-site guidance at the event site and provide suggestions and suggestions for the development of Lechang's agricultural industry. The site also set up an intangible cultural heritage tea making experience area, Lechang tea culture and traditional culture display area, calligraphy display area and other activities to further promote Lechang tea culture through activities such as tea culture dissemination and inheritance, tea product display, and traditional skill experience.
Experience the intangible cultural heritage techniques of tea making on the spot
Good mountains and good water produce good tea, lechang's unique geographical location and excellent ecological environment have bred a strong and far-reaching tea culture. "Lechang Baimao Tea" has been passed down for thousands of years, and is a national-level excellent variety, a national-level geographical indication protection product, and a regional public brand shared by the people of Lechang City. Lu Yu, the "tea saint" of the Tang Dynasty, was associated with Lechang because of tea, and visited Lechang Tea Mountain. In 1956, Tao Zhu, then the first secretary of the Central and Southern Bureau and the first secretary of the Guangdong Provincial Party Committee, instructed during his inspection in Lechang that it was necessary to make full use of the unique geographical environment of tea cultivation along the Creek Mountains, reclaim the wasteland to plant tea, and establish the Yanxi Mountain Tea Farm, thus launching the tea brand of Lechang.
Tea products on display on site
In recent years, Lechang has focused on the tea industry as a green ecological industry, a characteristic advantageous industry, and a rural revitalization industry, focusing on promoting the branding and large-scale development of the tea industry, planting more than 20,000 mu of tea in the city, 21 tea business entities, and more than 8 well-known brands, successfully identifying the guangdong provincial characteristic agricultural product advantage zone along the Xishan Baimaojian Province, and the tea industry has shown a vigorous development trend.
The relevant person in charge said that in the next step, Lechang will comprehensively strengthen cooperation with the Provincial Academy of Agricultural Sciences in the promotion of new technologies, planting experiment demonstration, improvement of agricultural product quality, industrial structure optimization, construction of agricultural industrial parks, etc., to promote the development of modern agriculture in the city.
Before the launching ceremony, Lechang City also held the "Lechang Baimao Tea, Xiangpiao Revitalization Road" tea industry display and promotion series of activities of the tea industry development seminar, tea tasting meeting and poverty alleviation tea observation meeting on April 29, focusing on displaying Lechang's excellent tea enterprise brand, strengthening the exchange of courtyards, and guiding more tea enterprises to actively participate in the next stage of rural revitalization.
[All-media reporter] Tang Yin
[Correspondent] Li Zhe
【Author】 Tang Yin
【Source】 Southern Press Media Group South + client
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