Small cake Minhou people's favorite "Mid-Autumn Festival"

On the 18th, the reporter saw in the Xiaozhen Township Xuechao Cake Shop in Minhou County that more than 20 workers were making gift cakes, making skins, fillings, beating sesame seeds, entering the oven, pancakes, baking... The scene was a busy scene. "Usually, the store sells hundreds of pounds of gift cakes every day, and since the beginning of September, we have been receiving orders, plus retail, we have to make almost three or four thousand pounds of gift cakes every day, but it is still not enough to sell." Chen Xuechao, owner of Xiaozhen Xuechao's cake shop, said that in order to meet the needs of customers as much as possible, the staff in the store has increased from the original 7 to more than 20 people. Everyone wakes up at four or five o'clock every morning and finishes work at eight o'clock in the evening.

In Minhou and even the whole city of Fuzhou, every Mid-Autumn Festival, many people have to eat a few pieces of Fuzhou traditional pastry cake ceremony. Minhou Xiaozhen Cake is known as "the best of the cake" with its unique craftsmanship and crispy taste. "In the eyes of many Fuzhou people, the small cake represents a strong Mid-Autumn Festival flavor." Zhang Ningshu, a citizen, told reporters that every year on the eve of the Mid-Autumn Festival, she would come to the Xuechao Li Cake Shop to buy gift cakes and give them to relatives and friends.

"In the second half of each year, the number of gift cake sales will increase, because there are many people marrying in the township." Chen Xuechao told reporters. In fact, the gift cake is not only a "must-have" for many Fuzhou people in the Mid-Autumn Festival, but also can be seen in festivals such as happy events such as Tim Ding, marriage, housewarming and new residences, and festivals such as the Spring Festival, or various sacrifice activities.

Many older generations of Fuzhou people are very fond of the taste of gift cakes, "real materials" is the label of time-honored products, corresponding to the size of the product, the weight is sufficient. However, many young people interviewed by reporters said that the taste of traditional gift cakes is still not very acceptable. People in the food industry believe that while the old brand is "genuine", it is advisable to ask young consumers what they like when designing products. In this regard, Xiaozhenxiang MeiyingLi Bakery has continuously improved on the road of "advancing with the times", adhering to the traditional taste production and innovating at the same time, so that consumers have more choices.

"For most long-established brands, the insistence of operators in craftsmanship and quality is beyond doubt, but in excavating and giving consumers a fresh experience, they have to make up for shortcomings." The above-mentioned industry insiders believe that there is no doubt that in the new consumption era, consumers need a comprehensive experience such as sight, taste and smell.

Fuzhou Daily reporter Tan Xiangzhu

Source: Fuzhou News Network