In Xi'an
Speaking of old-fashioned brands
It pops up in your head
What was the first store?
It's mom holding your hand
Queue up to buy a fragrant shrimp stuffed may a big bag?
It was the guests who came to the house
Important occasions for the New Year's Festival
Wearing the most beautiful clothes to go to The Xi'an Restaurant?
It was a drink on the side of the road with a bottle of chilled ice
Long punch out an orange-flavored hiccup?
Or in the algae dew hall
A reassuring scent of Chinese herbs?
With the development of the times, some old brands have gradually faded out of our vision and remained only in memory. Others, with the support of government departments such as the Xi'an Municipal Bureau of Commerce, actively embrace digitalization, constantly try to catch up with the times with good tastes and new ways, and run wild towards the goal of "century-old stores".
A set of photos traveling through time
Take a look at it
The old-fashioned past and present
Photos will fade
But the memory is so vivid and moving
The streets of Xi'an in the 1980s
Ice peaks
The "national drink" that Xi'an people are familiar with
The 1980s
A small square table with a few small stools
It is the most lively sales stall in Bingfeng
Open a bottle of soda and go down "tons to tons"
It was a happy summer
Meal tickets for former Xi'an food factory employees
Then
He can work in the Xi'an Food Factory, which produces Bingfeng
But it's a very remarkable thing
Mobile payment, buy Ice Peak anytime, anywhere
As a standard part of the Sanqin package
"Bet a dollar" to drink a bottle of soda
Now it's history
Xi'an people have long realized cashless
"Anywhere" can drink the freedom of the ice peak
September 2020
Bingfeng issued 20 million yuan of consumption coupons on Alipay
Covers a full range of beverages
Innovative means to stimulate domestic consumption
Created a well-known local consumer brand
A benchmark sample for digital upgrades
once
The entrance to the Wuyi Hotel is bustling with tourists
The restaurant was full of people
A shrimp bun with a unique taste
All are xi'an food symbols
September this year
Attentive old Xi'an people will find
The Wuyi Hotel, which disappeared for a long time on East Main Street
Reappeared in the yi vulgar neighborhood near the bell tower
Those five big bags that used to be a dollar and two dollars
Return with a familiar taste and price
Appeared in front of the citizens of Xi'an at the same time
There is also the digital upgrading of the hotel
The changes brought about by digitalization are old brands
Gives more vitality
It also attracts more customers
Now the elderly also learn to pay before
First open Alipay to sweep the red packet
There are grandparents who say
It also feels good to queue up for two hours to buy buns
If you receive the red envelope, you can also buy 1 more bun
And the process of queuing is also their "social platform"
Talk about the past
Get a taste of the present
It makes them feel like they're back in their youth
The original site of Xi'an Restaurant
Xi'an Restaurant East Avenue Main Store in 1983
Xi'an Restaurant East Avenue Main Store in 2004
Xi'an Restaurant East Avenue Yi Folk Community Block Store in 2021
Founded in 1929, Xi'an Restaurant
It is a landmark of Sanqin food culture
It is the first batch of intangible cultural heritage protection units in Shaanxi Province
It is also a vivid witness of historical smoke and urban changes
The menu of Xi'an Restaurant in the 1980s
now
The paper menu is gone
Mini program ordering has become the norm
From takeaway, mini program, membership system to live broadcast
Xi'an Restaurant is on the road to digitalization
Actively explore
Dishes from Xi'an Restaurant
It has also quietly changed with the changes of the times
1952 Tongshengxiang business license
Now Tongsheng Xiang Yi Folk Society block store
There is a life of waking up early and talking about the day and drinking tea
Come to Tongshengxiang
Break the bun for an hour
Hand it over to the guys and send it to the back kitchen
It tastes like it's cooked
This is the most loved life of the people of "Bundu"
Takeaway packaging with Sheng Xiang bubble buns
Right now
In order to fit the consumption habits of young people
Tongshengxiang not only supports in-store scanning code ordering
Takeaway packaging was also introduced
Let diners be able to do it anywhere
Experience the joy of "breaking steamed buns"
Don't go out on rainy days
Cook a bowl of such steamed buns
You can also enjoy the original taste of the old brand at home
This National Day
With the theme of "Qin Cavity Culture"
The Yi Folk Society Cultural Block was on fire
Gathered here for a long time
Condensed all kinds of "Shaanxi flavor"
With the fireworks of the Xi'an people
Return with feelings
Centuries of customs with its unique charm
Let the "big coffee" gather
"Food Collar Sanqin" long-established brand Xi'an Restaurant
"The spiritual hometown of Shaanxi food circle" tongshengxiang
Xi'an roast duck shop of "Chang'an Hot Duck"
Cantonese cuisine is second to none in Greater Hong Kong
Witness the ever-changing May Day Hotel in the ancient city
"Halal dumpling expert" Bai Yunzhang
The "Lantern King" New China and other flowers bloom here
Meanwhile, Starbucks, Tea Lane, Walnut Lane
The addition of brands such as Huofengxiang hot pot
Let the yi folk culture block format be more abundant
Let visitors of different ages
You can all find your own happiness here
Mention "Five Tastes"
There was a strong smell of Chinese medicine
This is the medicinal herb market in Xi'an City for a long time
It is also known as "medicine"
In the Yuan Dynasty, pharmacies gathered here
Yuan "Chang'an Zhitu"
The area around South Guangji Street is called "Medicine Market Street"
During the Ming and Qing dynasties, there were Zaolu Hall and Wannian Hall
Shurentang, Tongrentang and many other Chinese medicine stores
Here, also because of traditional Chinese medicine
"Sweet, spicy, sour, bitter, salty"
Five tastes and called "five tastes of Shizi"
Today, the Algae Lu Tang is no longer in its original location
The way people seek medical advice
There are also quite a few new changes
Apply for an electronic health insurance card
Seeing a doctor and buying medicine can be done on a mobile phone
A long-established drug store at the doorstep
They have also hitched a ride on the digital express
Speaking of Xi'an
There are also roadside stalls that "come out day and night"
Spicy hot, rice noodles, buns
Pair it with a bottle of Hans
It is the most familiar supper night for Xi'an people
Some people say
Xi'an is a city that never sleeps
Whether it's the summer when the cicadas are chirping
Or a winter night when the north wind whistles
The night market is the night xi'an life of diners
It is also the livelihood of small stall owners
From a few gross tickets to "Alipay to 10 yuan"
The night in the city is always steaming hot
Some people say that there is a taste
Call home in Xi'an
In the ancient capital of a thousand years
The old brand stands for
It is the people of Xi'an who nourish the steaming life
It's a time shuttle that takes you back to your childhood
It is a nostalgia that cannot be dissolved
The old site of the old Sun family's bubble steamed buns
Defa long dumplings in 1986
Let's share your favorite old brand!
Is it still there?
What does it taste like?
What story do you have with it?
Source: Xi'an Release