As the province that has ranked first in the country in terms of total GDP for consecutive years, Guangdong has a huge consumption of alcohol and is also a must for all kinds of wine brands.
The data shows that in 2019, the scale of Guangdong's liquor market has exceeded 60 billion, and the total sales of Chinese liquor in China exceeded 23.5 billion yuan (calculated at ex-factory price), but the proportion of Cantonese liquor brands is not high.
In this context, the revitalization of cantonese wine brands cannot wait.
When it comes to local brands in Guangdong, the first thing that comes to mind is Jiujiang Double Steaming and Shiwan Yubing, but these two brands are in Foshan.
Is there a local liquor brand in Guangzhou, the capital of Guangdong? With the exception of Pearl River Beer, it seems hard to think of other brands.
In fact, in Guangzhou Conghua there is a long-established liquor brand "Hot Spring Sanhua Wine".
When making sake, it draws on the spring water of Yonghua, uses local rice rice and rice, adds lychee flowers to the sake song, and seals it when the lychee flowers bloom, so it is called sanhua wine.
One side of the water and soil nourishes the other side, and the food of one side also has the taste of the other side. The same is true for Guangdong rice wine, for Cantonese people, this is the most familiar, the most special, the most delicious, but in the whole country, for some people, may not be used to.
In the past two years, Guangzhou Light Industry announced the promotion of the "Guangzhou Goods 2.0" action, and local old brands have innovated and rejuvenated.
At Onsen Sanhana Sake Brewery, visitors can not only participate in bartending activities, but also try cross-border products such as "Onsen Sanhua Sake Lees Popsicle", "Hot Spring Sanhua Sake Lees Egg", "Sake Lees Mask" and so on.
