Huiyang cross-border e-commerce sorting and customs clearance center has continued to grow in business volume this year. The picture shows a truck entering the central station.
Nanfang Daily reporter Wang Changhui photographed
Investment, consumption and exports are the troika that drives economic growth. In the first half of this year, how about Huizhou's foreign trade imports and exports?
Recently, Huizhou Customs announced that the import and export value of Huizhou City in the first half of the year reached 135.16 billion yuan, an increase of 33.7% year-on-year, and the growth rate was higher than the overall level of the whole country and Guangdong. Among them, exports were 92.01 billion yuan, an increase of 37.4%; imports were 43.15 billion yuan, an increase of 26.3%.
Judging from the monthly data, Huizhou's foreign trade has maintained a positive growth rate for 12 months, and the growth rate of imports and exports in each month in 2021 is stronger, remaining above 20%. Among them, the import and export of 25.9 billion yuan in June, a substantial increase of 39.3%. Import and export data in the second quarter were eye-catching, up 31.1% from the same period last year, and even compared with the second quarter of 2019 before the epidemic, it also increased by 6.3%.
Behind the sharp increase in foreign trade is the continuous transformation and upgrading of Huizhou enterprises to enhance market competitiveness, especially Huizhou's "fist" electronic products. Some enterprises reflect that in the context of unstable epidemic and increasingly complex globalization, government, banks, enterprises and other parties still need to increase cooperation to further build a solid foundation for economic recovery.
● Southern Daily reporter Liu Guangmingbao
Correspondent Chen Qian Chen Gang
1 Practice your internal skills
Exports of major electronics increased by 44.3%
As the national electronic information industry base, Huizhou has long ranked third in Guangdong in terms of total output value of the electronic information industry. Under the background of the current outbreak of the technology industry, the electronic information industry and its related industries have opened up greater growth space, which has brought opportunities for enterprises to expand exports.
Huang Yingcai, customs manager of TCL Ace Electrical Appliances, introduced that the company exported more than 5 million sets of LCD color TVs and complete sets of loose parts in the first half of this year, and the total export volume increased by more than 70% year-on-year. According to the analysis, affected by the epidemic this year, the production capacity of foreign color TV companies is insufficient, resulting in some orders flowing to China. Of course, the company's smooth expansion in overseas markets and the rise in raw material prices have pushed up export prices, which are important reasons for the large increase in export volume. For example, some of the company's factories in Vietnam and Mexico have been handed over to domestic factories for production, and some customers' previous orders to suppliers in other countries have also been handed over to TCL's ace domestic factories. From the current situation, the growth trend is expected to be maintained in the second half of the year.
In the field of 5G-related industries, the energy storage battery of Huizhou Desai Battery Co., Ltd. has ushered in synchronous growth with the development of the 5G industry. In the first half of this year, the company declared exports of more than 70,000 5G energy storage system batteries, an increase of more than 50% year-on-year. Hu Qiang, director of the company's general manager office, introduced that the company's energy storage batteries are mainly supplied to Huawei's 5G base stations, and Huawei's 5G base stations are accelerating construction around the world, so the export of energy storage batteries has been boomed. Hu Qiang believes that this is first of all due to the company's solid technical reserves, based on high-end customers, around the relevant fields layout for several years, so it has been favored by customers and the market. When the market ushers in an explosive period, sales will naturally increase significantly.
Not only TCL ace and Desai battery products, including Ewell Lithium Energy, Shenghong Technology, KONE Electronics, Bern Optics, etc., the products of many leading electronic information companies in Huizhou have achieved export growth. Even on the fourth and seventh day of the first month of the first month, the lithium batteries of Ewell Lithium Energy have shipping demand, and the shipment must be booked and centralized inspection with the customs department in advance to ensure the normal operation of the overseas market.
A number of enterprises said that the "home economy" during the epidemic period is hot, coupled with the great development of the technology industry in recent years, the demand for terminal consumer electronic products is strong, which has become an important reason for the export growth of electronic information enterprises. Statistics from the customs department show that in the first half of this year, Huizhou's LCD TVs, electronic components, electrical equipment, computers and their parts, and mobile phones exported a total of 42.34 billion yuan, an increase of 44.3%.
At the same time, Huizhou continues to expand and strengthen the electronic information industry, and strives to promote it to a higher end, further consolidating the foundation of electronic enterprises. In the first half of this year, the added value of Huizhou's electronics industry increased by 26.2%, an average growth of 11.1% in two years. Among them, the added value of advanced manufacturing and high-tech manufacturing increased by 25.2% and 26.7% respectively.
2 Respond proactively
Look at the direction of the industry and adjust the product structure
However, not all exporters have seen rapid growth. Guangdong Zhiyuan International Trade Co., Ltd., a trader engaged in the export of epidemic prevention materials, reported that the export growth in the first half of this year did not meet expectations. Mainly because foreign customers did not have much demand for epidemic prevention materials in the first half of the year, resulting in a decrease in the company's export of epidemic prevention materials. In addition, the shortage of containers is more serious, resulting in customers can not be out of stock. Some small and medium-sized electronics companies also reported that although exports rebounded in the first half of the year, they still felt greater pressure due to the impact of the general environment.
At present, after several iterations of the global epidemic and the increasingly fierce geopolitical and international competition, how should enterprises respond to these difficulties?
Hu Qiang believes that enterprises must first lay a good foundation, look at the direction of the industry to do a good job in technical reserves, and enhance the core competitiveness of products. Taking the company's energy storage battery as an example, the energy storage division was established the year before, and the products were also recognized by customers, and in the context of the large-scale construction of 5G base stations, it ushered in the rapid growth of exports, and the production capacity is rapidly climbing. Moreover, under the background of the state's encouragement of the development of new energy industries, as well as carbon peaking and carbon neutrality policies, energy storage batteries will gradually explode in many civilian fields, and there is also a broad market here. Therefore, the company is also strengthening its R&D and production layout in this regard.
However, in some of the company's business segments, the impact of the epidemic and chip shortages is still relatively large. Therefore, while maintaining the stable development of the main business, the company incubated and expanded emerging businesses in advance, such as smart travel, smart home, medical equipment, drones and other businesses, which have now entered a stage of rapid development and will have a positive impact on the improvement of future operating performance. Hu Qiang said that in general, enterprises can cope with various risks and challenges by enhancing their own strength, expanding the market, adjusting the product structure, etc. Of course, it is also hoped that government departments can try to work with enterprises through various measures.
Huizhou Junhai E-commerce Co., Ltd. is responsible for the operation of Huiyang cross-border e-commerce sorting and clearance center, the company's general manager Zeng Qinghuan suggested that enterprises can make full use of various policies and customs clearance facilities to minimize time costs and capital costs, accelerate the turnover of funds, and maintain the normal operation of production.
3 Optimize the service
The new model saves businesses time and money
Behind the rapid growth of foreign trade, in addition to the positive response of the enterprises themselves, the external unfavorable situation has slowed down, and other reasons, the functional departments have also launched a series of measures to provide various conveniences for Huizhou foreign trade enterprises, help enterprises enhance competitiveness, and reduce operating costs.
TCL Group is the first batch of "enterprise group processing trade supervision model reform" pilot units in Shenzhen Customs District, pan Hongmei, head of customs affairs of the group, introduced that the group's 7 member enterprises took the lead in enjoying a number of convenient policies of this reform. For example, the free circulation and sharing of raw materials and equipment within the group, the business procedures such as outsourcing processing and domestic taxation have been further streamlined, and the guarantee for outsourcing processing between member enterprises of the group has further revitalized the enterprise funds and improved the operational efficiency.
Zhang Yi, chief of the comprehensive business section of Huizhou Customs, introduced that in order to further expand the scope of the pilot, the customs carried out in-depth investigation and investigation of the situation of the enterprise groups under its jurisdiction, and introduced in detail the relevant business processes, operating standards and operating standards related to the reform pilot, and designated the backbone of the business "one enterprise and one person" to follow up and solve various difficult problems in a timely manner. In the first half of this year, 6 new groups and 15 processing trade enterprises were included in the list of key high-end manufacturing enterprises, and some enterprises were included in the pilot operation.
Recently, on the automatic sorting line of the Huiyang Cross-border E-commerce Sorting and Customs Clearance Center, boxes of clothing, toys, daily necessities and other goods will be exported to Southeast Asia, Europe and the United States after customs inspection. The reporter saw in the monitoring room of the center that the e-commerce company transported the goods to the central station, and after completing the relevant regulatory procedures, it could be sent to Shenzhen Liantang or other ports, and then loaded into ships for export. "From the time you come in to the time you go out, the fastest word is about half an hour." Zeng Qinghuan explained that for e-commerce companies, many goods have to catch flights, and time is very precious.
It is understood that since Huizhou was approved as a city in the National Cross-border E-commerce Comprehensive Pilot Zone last year, the Huiyang Cross-border E-commerce Sorting and Clearance Center has added two modes of "B2B direct export" and "B2B export overseas warehouse" on the basis of a single "B2C collection mode", forming a development pattern in which three models coexist, which not only facilitates the export of e-commerce enterprises, but also saves customs clearance time. Since the beginning of this year, the volume of cross-border e-commerce business in Huizhou has shown a continuous growth trend, and the number of participating enterprises, the number of declarations, and the value of export goods have continued to grow, and the value of goods exported through cross-border e-commerce in the first half of the year has exceeded 2.5 billion yuan.
Since the beginning of this year, Huizhou Customs has also strengthened the cultivation of key enterprises to carry out AEO certification. After obtaining the customs AEO "advanced certification enterprise", in addition to enjoying the domestic and international customs convenience measures in registration and filing, inspection, inspection, inspection and quarantine, enterprises can also enjoy the AEO mutual recognition discount of 45 countries and regions such as Singapore and South Korea, which is equivalent to getting a domestic and international trade "green pass". At present, 27 enterprises in the jurisdiction have passed advanced certification.
At the same time, the financial industry has also provided strong support to the real economy. The reporter learned from the Huizhou Municipal Financial Work Bureau that as of the end of June, the balance of local and foreign currency loans in Huizhou's manufacturing industry was 119.229 billion yuan, an increase of 23.294 billion yuan over the beginning of the year, an increase of 24.28%. During this period, Huizhou promoted export credit insurance to ensure the steady development of foreign trade. Export credit insurance provided export insurance services for 1,074 enterprises, with a protection amount of 43.18 billion yuan, an increase of 47.8% year-on-year.
■Related
Agricultural exports open up larger markets
Huizhou City, located in the Guangdong-Hong Kong-Macao Greater Bay Area, in addition to the developed manufacturing industry, has a significant feature, that is, the agricultural industry has a solid foundation. Huizhou has a land area of 11,300 square meters, about a quarter of the Pearl River Delta, and has a vast rural area. The "Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" proposes to build a high-level production and supply base for green agricultural products in Huizhou, Guangdong, Hong Kong and Macao. Therefore, the development of modern agriculture with characteristics is also the meaning of Huizhou's high-quality development.
In recent years, Huizhou's various agricultural products have accelerated their "going out". For example, last year, Huizhou lychee achieved independent export for the first time, and Huizhou cooked duck eggs achieved a breakthrough of zero, opening up a new way for the sale of Huizhou's characteristic agricultural products. In May this year, Huizhou Hengdari Agricultural Development Co., Ltd. once declared 18 tons of lychees, which were exported from Shekou Port to Singapore after passing the Quarantine inspection of Huizhou Customs. Since this batch of lychees is an early-maturing variety "Concubine Smile", the price per kilogram is about 4 yuan higher than in the peak season. In April this year, Guangdong Xuerong Biotechnology Co., Ltd. exported 14 tons of enoki mushrooms, which were transported to Vietnam by land through cold chain storage. With the help of the "one enterprise, one policy" policy, it takes only 2-3 days from the factory to the Vietnamese port. In addition, fresh vegetables from more agricultural enterprises are packaged, weighed and refrigerated for export to Places like Hong Kong and Southeast Asia.
According to statistics, taking fruits as an example, Huizhou fruits have vigorously explored emerging markets such as the Philippines, the United Arab Emirates, and Thailand in recent years. In the first half of this year, a total of 4990 tons of fruits were exported, with a value of 89.23 million yuan, a substantial increase of 815.6% and 502.9% respectively. In order to help Huizhou agricultural products go abroad smoothly, Huizhou Customs and Huizhou Municipal Agricultural Department signed a strategic cooperation agreement to strengthen mutual sharing in policy support, business guidance, export agricultural product information and other aspects. And launched the "warm enterprise plan", in accordance with the "one park, one policy" by special personnel to follow up the orchard quality management, technical guidance, processing plant production and product export and other links.
▶ Observe the eye
How can Huizhou enterprises expand their strategic swing space?
Under the background of the uncertainty of the epidemic, the increasing complexity of globalization and the rise of trade protectionism, the survival and development of enterprises in the past two years have been quite difficult, especially in Huizhou, which is mainly manufacturing. So, what kind of coping strategies should enterprises adopt?
In the short term, companies can consider adjusting the market direction appropriately. However, in the long run, it is still necessary to strengthen independent innovation and enhance the technical reserves and core competitiveness of enterprises.
From the perspective of the two markets, the domestic market is already very broad, and with the epidemic control being better, enterprises can consider expanding the domestic market to expand the strategic room for maneuver. From the perspective of foreign markets, even if some areas affected by the epidemic and other factors are excluded, there are still other areas that can be developed, and this part of the market is also broad. Therefore, adjusting the direction of the market is a more feasible choice.
But the problem is, no matter where the market is expanded, in the final analysis, it depends on whether the product is ok. If the product is competitive, it is easier to open up new markets, and it is difficult to survive without competitiveness. Therefore, in the long run, if enterprises want to cope with any challenges, they must fundamentally enhance their competitiveness. For the manufacturing enterprises in Huizhou, it is necessary to increase investment in research and development, enhance the level of independent innovation, and form a stronger anti-risk ability, so as to truly provide a broad strategic maneuver space for enterprises.
For example, Desai Battery, because of the long-term deep cultivation of the battery field, and seized the opportunity of the outbreak of the 5G industry, the layout of 5G base station energy storage batteries. Therefore, even if there is an adverse impact such as the epidemic, it can still usher in rapid growth. Another example is the high-tech enterprises such as Ewell Lithium Energy and Shenghong Technology, which are deeply engaged in lithium batteries and circuit boards, have maintained a high-intensity research and development level for a long time, become a leading enterprise in the industry, and can look at the industrial track, so these two years have maintained rapid growth. Pandemics and protectionism certainly have an impact on them, but they cannot influence their general trend of bucking the trend.
Looking at another foreign example, the Finnish company Nokia, many people still have the impression of it on mobile phones. In recent years, under the impact of multiple smartphone brands, Nokia seems to have disappeared. But in fact, relying on the solid technical reserves accumulated in the field of communications, it has transformed into one of the world's three major communication providers on a par with Huawei and Ericsson, and its sales are very impressive. In the same way, even if Huawei does not make mobile phones, it may still make the 5G communication industry bigger, and it can also smoothly cut into the new energy automobile industry, all because they have strong research and development capabilities and technical reserves.
It can be seen that the best way for manufacturing enterprises to cope with risks is to strengthen independent innovation and technical reserves, and expand the proportion at both ends of the "smile curve", which is the fundamental way of self-improvement.
Of course, innovation is not an overnight achievement, and it needs to be planned early, rather than temporarily. It requires long-term high-intensity investment and faces possible risks, which is a test of the company's vision and strategic determination. Only in this way, those enterprises that still firmly follow the road of innovation-driven development in the context of complex times and insist on investing heavily in research and development and innovation are precious and enough to be used as references by other enterprises.