The three-day "E-commerce China - 2021 8th China (Hangzhou) International E-Commerce Expo" opened today (October 15). The Expo is hosted by the Hangzhou Municipal People's Government, hosted by the Hangzhou Municipal Bureau of Commerce, and operated by Hangzhou Convention and Exhibition Group (Hangzhou Xibo Culture Communication Co., Ltd.). At the opening ceremony of the Leadership Summit, around the theme of "new opportunities, new development and new patterns", the heads of enterprises and industry experts attending the meeting conducted in-depth discussions.
Nowadays, when it comes to Hangzhou, in addition to the West Lake, more and more people will think of keywords such as live broadcasting and e-commerce, but in recent years, with the rapid expansion of the scale of the e-commerce industry, industry-related enterprises are also facing some bottlenecks in development. The relevant report of the Hangzhou Municipal Bureau of Commerce pointed out that the number of enterprises in Hangzhou's e-commerce service industry is small, and the expansion of e-commerce industrialization business models and subdivisions is not enough.
In this regard, Xiao Lihua, president of Alibaba Cloud Research Institute, doctor of management of the Chinese Academy of Sciences, and professor Xiao Lihua pointed out that China is entering a new era of consumption with users as the core, and technology will be the key to cracking these development problems: "You may have paid more attention to the business sector in the past, but I hope you will pay more attention to the technology sector; in another consumer Internet, everyone used to pay more attention to the dimension of selling goods, but everyone must go upstream and look at the content of the industrial Internet." With the vigorous development of the digital economy and the rise of new consumer forces, new manufacturing driven by digital technology is reconstructing the relationship between supply and demand. ”
Hu Yulong, vice president of Whale Spirit Group and head of Haojia Cloud Store, agreed, saying that through the analysis of AI artificial intelligence technology, they not only achieved the solution of "thousands of faces" with users as the core, but also achieved "thousands of faces" in the field of private domain e-commerce: "According to the group owners and these users, such as the characteristics of his purchase, the characteristics of the price segment, the characteristics of the category, etc., these characteristics are extracted and matched to the corresponding goods for the group, which can impress him, attract him, Improve his click-through rate of such a material to do and transform into groups. According to the consumer's past transaction records or behavioral preferences, it is only said that it is a carrier with the help of WeChat's group. ”
The use of technology can not only accurately find users for e-commerce companies, but also greatly improve the work efficiency of employees themselves. Sun Linjun, founder and CEO of Shizhi Intelligence, said that the next stop in the transformation of e-commerce is "IPA digital employee", which is a kind of human-machine collaboration automation innovation that can reduce unnecessary rework and adapt to the 7* 24 hours of e-commerce enterprises: "It can be understood that it is a software, a software that can operate other software. We have a lot of work that is repetitive, often every month or every other period of time to repeat the process, in this case can be controlled by our software to complete the process. Our process can be configured in a low-code or no-code way, creating this kind of software robot, installing it on our customers' computers, running very stably, and then replacing people with robots to complete it. ”
Source: Voice of Zhejiang reporter Tu Xiji