Cheng Guangjian teacher profile

Cheng Guangjian teacher profile

Expert in the whole process of sales and the practice of credit collection

Renowned sales specialist

Expert member of "Get Tips"

He became a vocational trainer in 2007. In the past ten years, 100,000 students have been taught face-to-face, and more than 10,000 hours of class hours have been taught.

Focus on the problem of enterprise accounts receivable in 2020 after the epidemic!

He has worked for companies such as Bayer AG (Fortune 500), America Asian Sun Seeds Co. (Sino-US joint venture), Guangcai International (private), successively served as financial manager, credit manager, sales manager, sales director, managing director, and has 15 years of rich experience in first-line market sales, payment collection and management.

Teaching style: light and humorous. There is a lot of on-site interaction and strong field control ability. He is particularly good at closely integrating the sales process of large customers with the whole process of credit collection management to achieve rapid transactions and trigger a virtuous cycle of secondary sales in the collection link. Original [1+2+1 clearing method], [Collection Bible], [Logic Technology], [Eagle Sheep Fox Donkey Recognition Technique], focusing on tool landing, output effectiveness, effectively helping enterprises to increase sales and accelerate the recovery of accounts receivable.

Clients rate his course as "strength, practical, practical". He has provided practical sales management solutions for large customer sales transactions and recovery of payments, and has practiced thousands of Chinese and foreign enterprises such as Siemens, Schneider, Sinopec, State Grid, China National Building Materials, China Ordnance, BOE, Minmetals Development, Sinochem Group, XCMG Group, Sany Heavy Industry, Gree, Vanke, China Mobile, Xiamen C&D, Lenovo Group, Sina.com, iQiyi, NetEase, etc.

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Mission: to solve the problem of enterprise sales transactions and payment collection (adhering to the creed: responsible for the enterprise, responsible for the students. ）

Vision: Let the enterprise have no orders that cannot be taken, no difficult payments, and train sales staff to become masters

In-house training clients served (partial):

Y Manufacturing and chemical industry

Siemens, Schneider, HP, ABB, PHILIPS, EBBARK, Zhongbing Group, Qiu Bo (China) Investment, Standard Motor (Germany), Bonengte (USA), Welle Water Pump (Germany), Ankate Cable, Oriental Yuhong Waterproof, Sheng Ao Group, IKEA Furniture, Nippon Paint, Sankeshu Paint, Dazhuang Group, Hua Ne Group, Zhengsheng Environmental Protection, NVC Electric, Guanjie Technology, Concentrating Technology, Shanghai Kent Instruments, Shanghai Jinsong Electric Appliances, BAK Battery, Beijing Kyle Instruments, Silicon Treasure Technology, Lukai Technology, China Resources Chemical, Tianfu Chemical, Chuanhua Group, Sany Heavy Industry, Yuchai Group, Mengniu Group, Yili Group, Minmetals Development, Valin Iron & Steel, Zhejiang Wushan, Sanquan Foods, Jinjiannan, Knockdown Well, Jinpai Liquor, Jinlong Bus, Yutong Bus, Jiangling Motors, Wuyang-Honda Motorcycle, Longxin Motorcycle, Feige Automobile, Zoomlion Cement, Shandong Jinneng, XCMG Group, Seven Wolves, Qipai Men's Wear, Peak (China), Ordos, Green Clothing, Sichuan Yongheng Industry, Phoenix Group, Guangguang Group, Xiamen C&D, Xiamen International Trade...

Y IT enterprises

iQIYI, NetEase, Sina.com, SOHU.com, Lenovo Group, Shenzhou Chauffeur,Jiuxian.com,Digital China,Shiqiang Telecom,Shuguang Group,Leiketong,Ketong,3D Tiandi

Y Medicine, health and beauty

Novo Nordisk China, Mindray Biologics, Tianjin Taiping Pharmaceutical Group, North China Pharmaceutical, Shuanghe Pharmaceutical, Shuzhong Pharmaceutical, Sun Yat-sen University Dyne Gene Shares, Zhenao Nucleic Acid, Adico Medical Laboratory Center, Shanghai Yudu Medical Technology Co., Ltd., New Life

Ÿ Consumer Goods and Services

DTW Logistics, Jin Jiang Shipping, Haige Logistics, Hong'en Education, Sichuan Airlines, China Toy Association, Olympic Organizing Committee, Jiali Public Relations

Y Agricultural input industry

Sinochem Fertilizer, Qingdao Liuhe, Zhangzidao Fishery, Dabeinong, Kangdien Pharmaceutical, Guntai Feed, Fudao, Fengze Feed

Telecommunications, Postal and Energy

China Mobile (Guangdong, Henan, Heilongjiang, etc.), China Post, Shanghai Oil and Gas, China Netcom, State Grid, Putian Group

Ÿ Banking, Securities & Insurance

Industrial and Commercial Bank of China, China Construction Bank, China Minsheng Bank, Agricultural Bank of China, China Investment Securities, Guohai Securities, Life Life, Pacific Insurance, Chinese Life, Everbright Sun Life

Some of the institutions we have worked with:

Distinguished lecturer of Tsinghua University, Sun Yat-sen University, Peking University, Fudan University, Huazhong University of Science and Technology, Zhejiang University, Hunan University, Xiamen University, Xi'an Jiaotong University EDP President Class, Marketing Director Class

Lecturer of 2009, 2010, 2011, 2014, 2015, 2016 and 2017 of Yice (China) Learning Management Institution

2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014 Gold Medal Lecturer

Lecturer of 2011, 2012 and 2013 Marketing Class of Yizhong School of Management

Testimonials from Clients and Institutions:

"In the past 3 years, Mr. Cheng Guangjian's 4 kinds of people analysis has helped our marketing team to cut through thorns along the way. In particular, the tool '1+2+1' is 80% valid in the large orders we have won, and 100% effective when analyzing lost orders".

——General manager of a Sino-German joint venture industrial equipment company

"From 2013 to 2014, due to the regulation of the national macro real estate economy and the suspension of 4 trillion yuan of basic investment, the steel industry was in a bad situation, especially the accounts receivable of large customers were difficult to recover. In the past six months, the tools '1+2+1'' and '1+1' taught to us by Mr. Cheng have helped us recover several large arrears from important strategic customers and the government, and have maintained good customer relationships, which is very practical."

——General manager of a large steel mill

When I was a sales rep, I was definitely a soldier. But as the manager of the sales team, I was always tired enough, but the subordinates just didn't buy it and kept changing jobs. Through this training, I understood the management philosophy of not growing under the tree. The skills learned to lead the team provide technical support for future sales management.

——Regional sales manager of a Shenzhen chemical products sales company

The evaluation of the person in charge of training at Tsinghua University is: "Mr. Cheng's course has both theoretical height and professional depth; it is in line with the current situation and trend, combined with practical operation; the teaching methods are diverse, fully interact and communicate with the students, guide the students to think, and can systematically sort out and explain from the problem to the strategy to the method, and guide the students to solve the problems in the work; the course control is excellent, the case is rich, and the students can be mobilized to always focus on the course and master the relevant knowledge." Wonderful course, strength + charismatic teacher. ”

Course Introduction

Course Features: The ratio of theory to skill is 20:80.

Course Topics:

Focus on sales skills, negotiation collection skills and sales team building training.

Core Courses: "Achieving Sales Master - Sales Negotiation and Professional Payment Collection Skills", "Key Account Sales Skills and Customer Relationship Management", "High-performance Sales Team Building and Management"

Other sales management courses include: "Business Negotiation", "Face-to-Face Sales "Seven Swords" Skills and Practices", "Marketing Thinking and Customer Service", etc.

Management skills courses include: "360 Degree Communication", "HBDI-based Cross-departmental Collaboration and Communication Skills", "Conflict Management", "Management Skills Development", "Building and Managing Harmonious and Efficient Teams", "Personal Branding"