In recent years, Penglai District of Shandong Province has taken the construction of global tourism as the guide, the cultivation of new formats as the starting point, and the integration of superior resources such as the "Xiange Sea" in the north, the "Jiuhu Horse" in the central part, and the "Mountain Forest Spring" in the south to build a tourism development pattern of "echoing mountains and seas, integrating urban and rural areas, and covering the whole area".
Wine as the medium Wine travel win-win
On October 31, Penglai will usher in the 2021 Penglai Wine International Marathon, the marathon "meets" fine wine, and a beautiful encounter is about to begin. Penglai Wine International Marathon is one of the brands in Penglai District that adhere to industrial integration and achieve win-win development.
In recent years, focusing on the two dominant industries of tourism industry and wine industry, the district has successively held festivals and events with distinct themes such as wine leisure tourism season, international wine festival, wine international marathon, and Qiu Valley winery marathon, which have sounded the "Penglai Coast Wine" brand and won the title of "Demonstration Zone for the Integration and Development of China's Wine Industry" in 2020.
Through the deep integration of vineyards, wine, beautiful scenery and other elements, Penglai District launched boutique study tours, wine and food tours, expanded group building tours, wedding tours, parent-child experience tours and other tourism products. Wine masters Zhao Fengyi and Du Mukang started the winery study tour in Penglai during May Day, and launched the "My Winery Life" tour. "This kind of high-quality boutique niche tour has well stimulated the growth of Penglai's tourism economy." Yin Weilin, deputy director of the Grape and Wine Industry Development Service Center in Penglai District, introduced.
Located in Daxindian Town, Penglai District, the Qiu Valley Wine Health and Leisure Experience Zone Tourism Comprehensive Development Project, with a total investment of more than 3.8 billion yuan, brings together a number of wineries, is a high degree of concentration of high-end wineries in China, superior natural conditions of the area, through the "attracting big businessmen, attracting big business, strong kinetic energy", focusing on the "Oriental Bordeaux" brand.
Cultural empowerment Cultural tourism synergy
On September 7th, the Penglai Eight Immortals Cultural Heritage Protection and Innovation Development Academic Seminar was held in Penglai, where experts and scholars gathered to explore the Eight Immortals culture and talk about wonderland IP. As an important part of the Eight Immortals Cultural Tourism Festival, this seminar is of great significance for building the "Eight Immortals" cultural brand of Wonderland Penglai. The local government makes full use of the cultural resources of the Eight Immortals, digs deep into the Eight Immortals culture, further consolidates the IP of the Eight Immortals culture, and promotes the sustainable development of the tourism and cultural industry with the Eight Immortals culture as the main body.
Adhere to the development of non-genetic inheritance, and increase the development of intangible cultural heritage food Penglai small noodles, as well as special delicacies such as bay fish dumplings, Qi family banquets, and eight immortals banquets. During the Spring Festival in 2020, in the exchange activities in Serbia, Wang Fulu, a non-hereditary heir, showed the charm of Penglai small noodles on the spot, so that the intangible cultural heritage food of Penglai locality can go to the world.
Cultivate the "Penglai Youli", "Penglai Gift" and "Journey to the East" series of cultural and creative products, in 2019, the "Penglai Youli" cultural and creative series of goods won the gold medal of the first cultural tourism commodity innovation design competition in Shandong Province. In recent years, Penglai District has collected nearly 1,000 groups of works by holding activities such as "Maker Penglai" Eight Immortals Animation Image Design, "Penglai Mascot" Collection and Design Competition, "Meet Penglai on a Gourd" - National Gourd Cultural and Creative Competition, and selected many excellent Eight Immortals animation images and Penglai mascot design works.
Based on demand-oriented development
In 2018, Penglai established the Tourism Big Data Center, as a benchmark project for smart tourism in the province, and opened a "personalized itinerary customization" for tourists to achieve "a mobile phone to play in Penglai". This year, relying on the Tourism Industry Research Institute of Shandong University, together with the local media, we jointly developed the six major routes of "Looking for the Wonderland" boutique study tourism, which were promoted through 130 online media, travel agencies and research institutions to inherit different research themes such as intangible cultural heritage, taste and taste, and explore science and technology, so as to meet the individual needs of researchers.
In the process of developing wine tourism, Penglai District has devoted itself to investigating the needs of tourists, taking the tourist experience as the center, starting from the needs of tourists, and developed four customized tour routes of "Tasting Alcohol", "Yue huo", "Wei drunk hill mountain" and "drunken fairy sea" to accelerate the development of wine characteristic boutique niche tours. "Drinking wine and enjoying the grand scenery of 'Wonderland', isn't this a 'fairy hunt' journey for drinkers?" Mr. Li, who participated in the "Drunken Immortal Sea" customized tour, said. Since the beginning of this year, the local government has received more than 10,000 people from wine niche tourism tourists, driving tourism consumption of more than 20 million yuan.
In addition, Penglai District has implemented accurate investment promotion, driving breakthrough development in coastal tourism, night tourism, and rural tourism. Driven by key projects such as the Qiu Valley Wine Health And Leisure Experience Zone, dengzhou ancient city area, and west coast cultural tourism zone, we will cultivate and develop new growth poles. Advance Casa
Cook Hotel and Provence Resort Project, Qiyuan Xiangu International Cultural Tourism Industry Town and other important project negotiation and follow-up services, to create a new landmark of Penglai ecological and cultural tourism. Promote the progress of projects under construction such as The New Century Tourist Resort Hotel, and create a high-end tourism resort project integrating five-star tourist resort hotels and leisure vacation apartments.
"Eight immortals across the sea, each showing its own ability", "eight immortals culture" empowers "fairyland on earth" and promotes the innovative development of Penglai culture and tourism. The new format system of Penglai culture and tourism such as cultural experience tour, study and knowledge tour, rural leisure tour, wine tourism, and night tourism is becoming more and more mature, and the influence of urban brands such as "Wonderland on Earth" and "Penglai Outside the Pavilion" is expanding day by day, and "Poetry and Far Away" has joined hands to enter the fast lane of high-quality development.