Can a bottle of wine accompany all Chinese food? Bullshit!
When visiting a yellow winery in Shaoxing, Zhao Fengyi was particularly happy
This foreigner's Chinese name is Zhao Fengyi, the English name is Fongyee Walker, and she is a well-known heavyweight in the wine industry - she is the first and only person in the Chinese mainland to receive the title of "Wine Master", the highest honor in the wine industry, and currently only 300 people in the world have received this title. As a mixed-race child of northeast China and britain, Zhao Fengyi's life has fully realized the combination of East and West and diversification, "My mother is good at making Northeast cuisine, my grandmother can make Shandong cuisine, after moving to Hong Kong to live, I began to eat Cantonese cuisine." And my dad used to drink some wine when he was eating, I secretly drank his wine when I was very young, and I have more experience with Chinese food than many people. ”
The spit chicken is one of the most popular dishes in Sichuan cuisine, and Zhao Fengyi's evaluation of it is "so delicious!" ”
In Zhao Fengyi's view, people who go to Chinese restaurants and only order "safety three-piece sets" are really too conservative, "How delicious is Chinese food!" From Sichuan to Shanghai, from the northeast to Hainan, every place has the taste of each place, and you have to try the different flavors of each place to understand the delicious taste of Chinese food. And about wine pairing, she also has her own unique views, "What I am most unaccustomed to is that the owners of those wineries say that my bottle of wine can perfectly match Chinese food, what are you kidding?" There are so many kinds of Chinese cuisine and different flavors, how can there be a bottle of wine with all dishes? It's as ridiculous as saying in Europe that his wine can be paired with all European cuisine. ”
Nowadays, more and more Chinese are beginning to try to understand wine and are willing to drink wine during meals, while more and more foreigners regard China as an excellent tourist destination and want to come here to find the imprint of the mysterious East, "Our goal is to let more foreigners know that there are many kinds of Chinese cuisine, from south to north, from west to east, you can find your favorite taste," Zhao Fengyi said, "And for Chinese, I hope that I can understand wine through my own understanding. Tell them some wine knowledge and give them some wine selection advice during their meal. ”
Zero tariffs spur Chilean wine imports growth
Zhao Fengyi's idea was strongly supported by the Chilean Wine Association. Although for most people, Chile is still a strange country far away in South America, even as a travel destination, it is a high and low existence, but in the wine industry, Chile has become an important New World wine region.
The reason why Chilean wines have been able to achieve rapid growth in the Chinese market in recent years is closely related to tariffs. Since the signing of the China-Chile Trade Agreement in 2005, China's tariffs on Chilean wines have been reduced year by year, and since January 2015, the tariffs on Chilean wines in China have been reduced to zero (but still subject to consumption tax and VAT), which means that Chinese importers have more profit margins, which can somehow stimulate them to import more Chilean wine.
According to data provided by the Chilean Wine Association, China has become Chile's largest wine exporter. In 2015, Chile exported a total of 5,575,165.33 cases of wine to China, and by 2016, this figure rose to 6,345,423.56 cases, an increase of 13.82% year-on-year, and in terms of average price, it also increased from 29.64 US dollars / box in 2015 to 30.77 US dollars / box, an increase of 3.81% year-on-year. At the same time, the export data of bottled wines involving the consumption of high-end wine shows that from 2015 to 2016, the number of bottled wines exported by Chile to China has also increased significantly, and the average price of the original 74.3 US dollars / box has risen to 80.95 US dollars / box last year, an increase of 8.95%, and the number of exports has increased from 578,757.33 boxes to 751,610.11 cases, an increase of 29.87% year-on-year. The newly released customs data for imported wine in 2016 shows that Chile ranks third among the top ten imported bottled wine source countries with a quantity of 60,143,147 liters, but in the ranking of bulk wine source countries, Chile ranks first with an absolute advantage, with a total import volume of about 85.86 million liters, accounting for about 60% of the total bulk wine, far exceeding australia and other countries that rank behind. Combining the two data, it can be seen that Chilean wine has a very large advantage in the low-end consumer market, and with the deepening of consumers' awareness of wine, its demand for high-end wines from Chile is gradually growing.
Taste of China has built a platform for consumers and catering industry personnel to directly contact the wine masters
What kind of discussion this bilingual version of "Taste China" will trigger among consumers is unknown, but for the Chilean Wine Association, supporting such an event undoubtedly has more advantages than disadvantages, after all, this program has created a platform that allows Chilean wines to directly contact chefs, sommeliers and other industry personnel in various restaurants, and can also let consumers who watch this show understand the platform related to wine, "At present, the proportion of Chinese consumers buying Chilean wine has reached 36%." Julio Alonso, Director of Asia Pacific at the Chilean Wine Association, said, "We hope that more and more consumers will choose Chilean wines in the future, and of course, we also believe that Chilean wines will become China's largest wine importer in the future." ”