Beijing, August 18 news (Central Broadcasting Network Reporter Qian Cheng) I believe that many people have had such a feeling: just chatted with friends about fitness plans, in the blink of an eye, the online shopping platform began to recommend a variety of fitness supplies; just discussed with the family which company to decorate, and each mobile phone App began to frequently recommend related furniture, design companies, etc. Many netizens reported that even if the relevant advertising push and data sharing permissions are turned off, they will still receive various recommendations. What is the situation? How can regulation be strengthened?
The excessive collection of personal information by mobile apps has become a problem that many users "know but are difficult to solve". Most of the users interviewed by reporters said that they had experienced excessive collection of personal information.
User 1: Let's say I'm chatting with a friend, I say I like this thing, and then I find that the phone will push you this product. It turned out that I didn't pay too much attention, it was a friend who reminded me, saying that it seemed that why we would push these things as soon as we said what to buy, and found that there was still a leak.
User 2: When you pass by a location, he may push you a similar advertisement, so you know that it must have targeted your route information, and then it will push you the corresponding advertisement.
In addition to pushing related content, many users often jump out of some ads that induce clicks in the process of downloading and using mobile apps, and even if users turn off the relevant functions of pushing and sharing information, they will still jump out of ads. Mr. Wang said: "In the process of downloading, you yourself want to download a certain app, but he recommends you a bunch of accompanying apps, and it is not what you want at all." In addition, when you open an app, it will pop up a lot of things that are not what you want, and when you click it by mistake, it is difficult for you to turn it off. ”
Many users are worried about whether their mobile phones are monitored by the application or the mobile phone itself, in this regard, He Yanzhe, a technical expert of the App governance working group, said that in the actual operation process, although the mobile phone microphone can be technically realized, but this way is costly, inefficient, and there are great legal risks. He Yanzhe said: "When the microphone is used, there will be a prompt, we call it the camera indicator, which means that when you want to call the microphone, there will be a status (display). ”
Since it has not been overheard, why can the mobile app make accurate personalized recommendations for the needs of users? He Yanzhe said: "An App, it can make a 360-degree portrait of a user, this portrait I believe is the result of a perennial accumulation. Second, it is the result of the convergence of multiple channels. ”
According to experts, the accuracy of the portrait is mainly achieved through big data analysis of information such as our purchase history, browsing history, search history, and even the list of downloaded applications. He Yanzhe said: "Why do you say that sometimes you feel eavesdropping?" The source of providing big data is not the current app, it may be other apps, you have done some operations, it will put the corresponding information together, it may also associate, associate your friends, associate people in your same area, and then some of their actions may also become a direction of push advertising. ”
Such a statement has also been confirmed by Mr. Liu, the product manager of an Internet company engaged in advertising business. Mr. Liu said that the company can draw a clear portrait of the user through this information, and then accurately push the advertisement according to the preferences of the other party, "He really clicked on a thing on our website, then it will be sent to us, we can match according to the user's ID, it turns out that the user clicked on this thing or bought this thing, we know if he bought this thing is not able to push similar things to him later, which is a very common behavior." ”
Yue Tunshan, a lawyer at Beijing Yuecheng Law Firm, believes that the important reason why such advertisements and pushes are repeatedly banned is that the cost of violating the law is too low and needs to be cracked down on, "I think the root cause of violations like this pop-up advertising is that the current supervision is not strict, the punishment is not enough, or the cost of violating the law is too low, and the benefits of breaking the law are higher." In this way, it will make everyone tend to frequently test on the verge of breaking the law. To control pop-up advertising requires a multi-pronged approach, on the one hand, to increase the cost of violating the law, but also to increase the corresponding supervision. ”
The third deliberation draft of the related personal information protection law was submitted to the 30th session of the 13th National People's Congress Standing Committee for deliberation on the 17th. The Third Reading Draft of the Draft makes targeted regulations on the excessive collection of personal information by applications (Apps), the killing of big data, and the illegal trading and leakage of personal information.
At the meeting, Jiang Bixin, vice chairman of the Constitution and Law Committee of the National People's Congress, said that the third reading draft of the draft proposes to further improve the rules for handling personal information. Jiang Bixin said: "In particular, targeted regulations have been made for the excessive collection of personal information by application apps, the killing of big data, and the illegal trading and leakage of personal information. ”
In addition, Jiang Bixin introduced that the third reading draft of the draft has also improved the mechanism for personal information protection complaints and reports, and strengthened coordination and cooperation in the investigation and handling of cases, "The state network information department coordinates with relevant departments to improve the personal information protection complaint and reporting work mechanism, and the department performing personal information protection duties shall promptly transfer it to the public security organ for handling it in accordance with law if it discovers that the illegal handling of personal information is suspected of being a crime." ”