Source: People's Daily Overseas Edition
On October 21, at the National "13th Five-Year Plan" Scientific and Technological Innovation Achievement Exhibition held at the Beijing Exhibition Center, an audience member experienced VR virtual driving. Xinhua News Agency reporter Cai Yang photographed
Put on VR (virtual reality) glasses, swim on the Chinese space station, the vast sky is in full view; tap the mouse, the virtual decoration system "one-click dress-up", you can feel the new home without leaving home; rely on VR equipment, immersive experience of the Xiangjiang Battle, "through time and space" to understand the revolutionary spirit... According to data from international data company IDC, the market size of China's VR industry has reached 41.35 billion yuan in 2020, and while exploring the "virtual future", the VR industry is creating "real value".
Breakthroughs in hardware innovation
2016 was once known as the first year of VR, and more than 1,000 entrepreneurial teams have been produced in China alone. However, due to immature technology, poor interactive experience, limited application scenarios and other issues, VR technology has certain limitations in landing applications.
In recent years, the three key technologies of computing, interaction and display in the VR field have made great progress, thus driving the rapid development of the hardware market.
Many VR equipment manufacturers have laid out more accurate tracking technology, allowing users to have a more realistic and immersive scene experience through gamepad and even gesture recognition. For example, iQIYI's "Adventure 3" VR all-in-one machine uses 2 VR displays, which can provide users with a simple and natural control experience.
In terms of VR content ecology, with the advancement of interaction and computing technology, the quality has continued in recent years. Taking the "Fierce Battle to the End" online boxing match created by China Telecom Tianyi Cloud VR as an example, scenes such as "free viewpoint" and "dynamic surround 360 degrees" are presented from a close-up perspective, bringing a different viewing experience for the viewer.
"VR has played a certain role in helping epidemic prevention and control and resuming work and production." In an interview with this newspaper, Xiong Wen, CEO of iQIYI Intelligence, said that the core feature of VR is that it can break the time and space restrictions, and during the epidemic prevention period, the user's demand for VR has been significantly improved. "With the accelerated iteration of technology and content ecology, I believe that VR will have greater development in the future."
Application scenarios are becoming more and more abundant
In fact, in addition to leisure and entertainment, in recent years, virtual reality technology has also played a role in display, transmission, communication and other fields, and "VR" has become a new trend in development.
"Squeak-bang", accompanied by the sharp sound of brakes, the shaking seat simulates the shock of the accident impact, which makes the driver Li, who wears VR glasses, scream. Recently, Master Li was asked to receive education in the Public Security Traffic Governance Experience Center in Nanchang City, Jiangxi Province, due to a scratching accident during the driving of the vehicle - with the help of VR equipment, experience the real scenes of several traffic accidents and write down his experience.
"The VR experience made me realize the great harm that a traffic accident can cause, and I must pay more attention when driving in the future." Master Li said.
"The public security traffic governance experience center mainly uses VR technology to restore the real environment of various types of experience projects, and deepen safety awareness from the aspects of vision, hearing and feeling." The relevant person in charge of the Nanchang Public Security Traffic Governance Experience Center said that through the setting of modules such as physical display, scenario simulation, and interactive experience, the visualization of traffic safety knowledge plays an important role in improving the safety awareness and rule of law awareness of traffic participants.
In the industrial field, VR is also in continuous action, running through the design and development, manufacturing, maintenance and inspection and other intelligent manufacturing processes. At the 17th China International SME Expo, a futuristic AI subway car was "docked", which led the audience to deeply appreciate the style of Tianhe Smart City Station of Guangzhou Metro Line 21.
Through digital twins and virtual reality technology, subway operators will also bring manual inspections to the cloud. Subway operation and maintenance personnel only need to wear VR glasses, they can enter the station in a virtual way, roam and inspect in the virtual space, effectively reducing the frequency of personnel dispatch and operation and maintenance costs.
"The combination of digital twins and virtual reality will greatly promote the transformation of industrial products in the design, production, maintenance and other aspects." Tan Jianrong, an academician of the Chinese Academy of Engineering, said, "With the accelerated maturity of the VR industry, products will gradually be accepted by the consumer market, forming a scale effect and a mature profit model." ”
Policy guidance has been gradually improved
The "warming" of the VR industry is inseparable from the promotion and guidance of relevant policies. In recent years, China has positioned the VR industry as a strategic emerging industry with advanced development, and promoted industrial development through the introduction of policies to encourage development and support industrial development funds.
In March 2019, the Ministry of Industry and Information Technology and other departments issued the "Action Plan for the Development of the Ultra-high Definition Video Industry (2019-2022)", which listed the promotion of industrialization of virtual reality equipment as a key task; in February 2020, the Ministry of Industry and Information Technology issued the "Guiding Opinions on Orderly Promoting the Resumption of Work and Production of Enterprises in the Industrial Communication Industry", proposing to enrich virtual reality and other application scenarios and drive intelligent terminal consumption; in May 2021, the State Press and Publication Administration issued the "Guiding Opinions on Orderly Promoting the Resumption of Work and Production of Enterprises in the Industrial Communication Industry"; in May 2021, the State Press and Publication Administration issued the "Guiding Opinions on Orderly Promoting the Resumption of Work and Production of Enterprises in the Industrial Communication Industry"; in May 2021, the State Press and Publication Administration issued the "Guiding Opinions on Orderly Promoting the Resumption of Work and Production of Enterprises in the Industrial Communication Industry"; in May 2021, the State Press and Publication Administration issued the "Guiding Opinions on Orderly Promoting the Resumption The Notice on Carrying out the Pilot Work of Science and Technology and Standard Innovation Demonstration Projects in the Publishing Industry proposes to strengthen the innovative application of virtual reality technology in the field of publishing.
The outline of the "14th Five-Year Plan" lists virtual reality technology as a key industry in the digital economy, and clearly gives a direction for development, that is, to promote the generation of three-dimensional graphics, and to develop equipment and development tools, software, and industry solutions such as virtual reality machines, perception interaction, content collection and production. For all parties in the industry chain, this is like injecting a shot of cardiotonic agent.
Although the rapid development of the virtual reality industry reflects China's development potential in this field, compared with the advanced technology in some countries, There is still a development gap in China's VR technology, which involves multiple reasons such as the lack of relevant talents and insufficient scientific and technological research.
Some experts said that in the future, we should further increase policy support for the research and development of VR core technologies and key devices, and promote the continuous output of high-quality composite talents to the market by strengthening cooperation in running schools and targeted training.